Leap List: 29 People to Help Your Marketing

The kids getting ready to "leap" off a terrain jump in Park City

The kids getting ready to "leap" off a terrain park jump in Park City

In 2010, I posted the Olympic Dream Team for Internet Marketing – a list of people from all aspects of the Marketing world who were providing thought leadership at that time. In honor of Leap Day (February 29th), I’m revisiting that list and giving you 29 Online Marketing thought leaders. Some of these people have remained on the list because they are consistently providing compelling and insightful information. People have dropped off the list, not through their own actions, but because my focus may have changed and others became more important to my current Marketing information needs, or it could be that we have simply lost touch. There are a few new names on the list that either I should have included back in 2010 or that we’ve only become acquainted since the original online Marketing Dream Team list was created. There is no particular order to the list, I’m excited to see posts from any of them in my Twitter stream, Facebook timeline, Google+ circle, or email inbox.

  1. Chris Penn
  2. Geno Prussakov
  3. DJ Waldow
  4. Wil Reynolds
  5. Chris Jones
  6. Dawn Westerberg
  7. Stephanie Miller
  8. Jen Goode
  9. Avinash Kaushik
  10. Andy Wetzler, Danielle Leitch and the MoreVisibility team
  11. Ann Handley
  12. Mike Volpe and the Hubspot team
  13. Shawn Collins, Missy Ward and the Affiliate Summit team
  14. Shelley Ryan
  15. Beth Harte
  16. Jeremiah Owyang
  17. Joseph Ruiz
  18. Elizabeth McCaffrey
  19. Jim Kukral
  20. Kristina Allen
  21. Cathryn Hrudicka
  22. John Foley Jr
  23. Megan Leap, Kathy Bushman, Penny Fiederlein and the MarketingProfs team
  24. Scott Brinker, Anna Talerico and the ion interactive team
  25. Scott Hardigree
  26. Amber Cleveland
  27. Lewis Poretz
  28. Alasdair Munn
  29. Michele Price

Bonus: Rachel, April, Andrea and Sara Beth – the ZipSetGo team (I added the ZipSetGo team and their #TNI Twitter chat as a bonus because their focus is travel rather than marketing, but I think it’s a great example of using social media marketing for the travel industry!)

OK, I cheated a little by combining people and companies on a few of the entries, but sometimes there were just too many smart people in one company to list them all! I consistently get valuable information and insights from these people and I respect their opinions. Even though we may not always agree, they always give me something to think about. Whose Marketing insights do you look forward to reading each day? Please add them in the list below…

Want to learn about affiliate marketing for free? Here’s how!

Fun and Games at Affiliate Summit
Fun and Games After the Sessions at Affiliate Summit

April is a very busy “holiday” month for me – our wedding anniversary, birthdays for several family members, Earth Day, usually Easter, and sometimes even Tax Day are reasons to celebrate. OK, maybe not Tax Day, unless you’re getting a tax refund, but in any case, I give away a lot of presents in April. From now until the end of April, I’d like to give YOU the opportunity to get a present from me, too!

I have written about how lucky I have been in attending previous Affiliate Summit events (look at that, an affiliate link!), but now I want to share that luck with you! I was fortunate enough to be given TWO GOLD PASSES (each a $279-$749 value) to Affiliate Summit East 2011, August 21-23 in New York City and I’d love to give them away to you! Leave a comment below telling me what you want to learn about affiliate marketing and I’ll randomly select 2 answers to each receive a Gold Pass to this exciting affiliate marketing conference!

You’ll get the opportunity meet the best and brightest people in the affiliate marketing industry for free! Gold passes to Affiliate Summit include:

  • Admission to the Meet Market and Exhibit Hall
  • Keynotes
  • Sunday educational sessions (except the Monetize Summit track); and
  • Access to the Affiliate Summit Social Network.

This pass does not include Monday and Tuesday sessions but you will have access to all recorded session videos and PowerPoint presentations after the Summit. Here come the disclaimers: Passes cannot be transferred, and the pass codes become invalid in the event the conference sells out (so register using them before Affiliate Summit East 2011 sells out in order to use them). Also, anybody registering for a complimentary pass who neither checks in at the conference nor cancels will be ineligible for future complimentary passes (so don’t say you’ll be there and not show up…it’s just not polite).

I’m so excited that Wil Reynolds will be giving one of the keynote addresses! He is an amazing and engaging speaker and although I have heard him speak several times, each time I learn something new. Bryan Eisenberg, also known as The Grok on Twitter, will also be giving a keynote at ASE11 and I can’t wait! I have followed Bryan’s writing for years and finally met him at Econsultancy’s Peer Summit 2010 event. I was blown away by how quickly and easily he came up with innovative solutions to what had seemed to be insurmountable problems so I’m really looking forward to hearing what he has to say to the Affiliate Summit attendees. Jon Spoelstra is also a keynote speaker at ASE11. Although I haven’t heard of him individually, I have heard of the Portland Trailblazers and New Jersey Nets, both of which he has managed.

Don’t forget to add the Twitter hashtag #ASE11 to your “watch list” for more news on speakers, sponsors, affiliate info, and even special events around the conference dates. Life isn’t all work and no play, and this conference isn’t either – some of the special events around Affiliate Summit conferences include parties and other networking events, including my personal favorite Trivia Tweetup (no Tweeting required, just a good knowledge of trivia).

What do you want to know about affiliate marketing? Leave your comment below by April 30th, 2011 and you could win one of two Gold Passes to Affiliate Summit East 2011!

2010 Internet Marketing Olympics Dream Team

Well, the 2010 Winter Olympics in Vancouver, Canada ends today so I decided to try to come up with a “dream team” of Internet Marketing Olympians in several categories. The “events” are: Affiliate Marketing, Blogging, Email Marketing, Search Engine Marketing (including SEO/SEM/PPC), Social Marketing, Web Analytics, and I’ve even included an event for Vendors.

Affiliate Marketing

Geno Prussakov
Jen Goode
Melanie Seery
Missy Ward
Scott Jangro
Shawn Collins
Stephanie Lichtenstein
Trisha Lyn Fawver

Blogging

Aneta Hall
CB Whittemore
Coree Silvera
Dawn Westerberg
Debra Ellis
DJ Francis
Heather in BC
Lee Odden

Email Marketing

Blue Sky Factory – Greg Cangialosi, DJ Waldow, and Chris Penn
Chad White
Loren Baker
Michael Katz
Scott Hardigree
Stephanie Miller

Search Engine Marketing

Adam Sherk
Brent Payne
Chris Burns
David Szetela
Rand Fishkin
Wil Reynolds

Social Media

Jay Baer
Jim Kukral
Mack Collier
Mari Smith
Paul Chaney
Renee Lemley
Scott Stratten

Web Analytics

Avinash Kaushik
Coremetrics (including but not limited to: John Squire, Boaz Ronkin, Susan Barnett, and Jason Mraz)

Vendors

HubspotDharmesh Shah, Mike Volpe, Rebecca Corliss, and Ellie Mirman
Ion Interactive
Lyris
Marketing ProfsAnn Handley, Shelley Ryan, and Beth Harte
More Visibility
Radian 6Amber Naslund and Teresa Basich
The Duffy Agency – Kevin Duffy and Sean Duffy

I know I missed a lot of people/companies/organizations that should be on my 2010 Internet Marketing Olympic Dream Team – please post a comment and let me know who they are below. Thanks!

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