teamwork

Ravens - Tough To Beat The Home Team

Wide left. That’s how the Raven’s 2011-2012 season ended when Billy Cundiff‘s 32-yard, game-tying field goal sailed outside the uprights with 11 seconds left in the AFC Championship game. Their dream won’t be coming true this season. Although the game left a hole in my heart, it also taught me a thing or two (ok, three) about Marketing.

It’s hard to beat the home team. The Ravens went undefeated at home in the 2011-2012 season, showing that having fans (or in the marketing world, brand advocates) behind you makes a big difference.

Win or lose, play as a team. Make sure your marketing tactics complement each other. You need to balance every marketing “player” or the whole marketing team will fail. Even though both Joe Flacco and Tom Brady went 22/36, Flacco had 67 more yards (28%) but the Ravens still lost the game.

Every play has the potential to be the game winner. If Lee Evans could have held on to the ball just a few more seconds in the end zone, or if the play had been reviewed, there could be a different team headed down the road to Indy. Take the time to review your marketing results and make sure a dropped pass wasn’t in fact the next Championship winner.

This was to be the Raven’s “Relentless” season, but perhaps being unyielding in severity, steady and persistent isn’t the best way for a team to win the Superbowl…or for a Marketer to win additional customers. Maybe you need a little flash. What do you think? Please leave a comment below and let me know!

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