Leap List: 29 People to Help Your Marketing

The kids getting ready to "leap" off a terrain jump in Park City

The kids getting ready to "leap" off a terrain park jump in Park City

In 2010, I posted the Olympic Dream Team for Internet Marketing – a list of people from all aspects of the Marketing world who were providing thought leadership at that time. In honor of Leap Day (February 29th), I’m revisiting that list and giving you 29 Online Marketing thought leaders. Some of these people have remained on the list because they are consistently providing compelling and insightful information. People have dropped off the list, not through their own actions, but because my focus may have changed and others became more important to my current Marketing information needs, or it could be that we have simply lost touch. There are a few new names on the list that either I should have included back in 2010 or that we’ve only become acquainted since the original online Marketing Dream Team list was created. There is no particular order to the list, I’m excited to see posts from any of them in my Twitter stream, Facebook timeline, Google+ circle, or email inbox.

  1. Chris Penn
  2. Geno Prussakov
  3. DJ Waldow
  4. Wil Reynolds
  5. Chris Jones
  6. Dawn Westerberg
  7. Stephanie Miller
  8. Jen Goode
  9. Avinash Kaushik
  10. Andy Wetzler, Danielle Leitch and the MoreVisibility team
  11. Ann Handley
  12. Mike Volpe and the Hubspot team
  13. Shawn Collins, Missy Ward and the Affiliate Summit team
  14. Shelley Ryan
  15. Beth Harte
  16. Jeremiah Owyang
  17. Joseph Ruiz
  18. Elizabeth McCaffrey
  19. Jim Kukral
  20. Kristina Allen
  21. Cathryn Hrudicka
  22. John Foley Jr
  23. Megan Leap, Kathy Bushman, Penny Fiederlein and the MarketingProfs team
  24. Scott Brinker, Anna Talerico and the ion interactive team
  25. Scott Hardigree
  26. Amber Cleveland
  27. Lewis Poretz
  28. Alasdair Munn
  29. Michele Price

Bonus: Rachel, April, Andrea and Sara Beth – the ZipSetGo team (I added the ZipSetGo team and their #TNI Twitter chat as a bonus because their focus is travel rather than marketing, but I think it’s a great example of using social media marketing for the travel industry!)

OK, I cheated a little by combining people and companies on a few of the entries, but sometimes there were just too many smart people in one company to list them all! I consistently get valuable information and insights from these people and I respect their opinions. Even though we may not always agree, they always give me something to think about. Whose Marketing insights do you look forward to reading each day? Please add them in the list below…

An Exciting Week for Conferences and Webinars

Great Conference Conversation at Affiliate Summit
Great Conference Conversation at Affiliate Summit East 2010

In an earlier post, I told you about my fascination with webinars and some tips for making them better. Last week I had an opportunity to participate in a webinar from the other side of the microphone. I was asked to be part of a panel for Social Media in Action: The Marketer’s Perspective, a webinar from WhatTheyThink – the printing and publishing industry’s leading media organization. It was a great experience and one I hope to repeat soon.

I was pleased by the adept way that Cary Sherburne moderated the panel, although my recent experience with a live panel moderator, Jen Goode, set a standard so high I wasn’t sure anyone could match it. Jen moderated an Ask The Experts roundtable at Affiliate Summit East 2010 and the discussion at her roundtable was informative and¬†lively (and not just because of the brownies she brought for attendees). I learned so much at past Affiliate Summits I have attended that I was inspired to put in my own proposal to speak at Affiliate Summit West 2011. If you have any interest in using web analytics and online marketing best practices to assist in website redesign, please vote for my session: WEB REDESIGN BY THE NUMBERS. You have until Friday, October 8, 2010 to help select sessions for Affiliate Summit West 2011.

I was lucky enough to attend the last Affiliate Summit West on a free pass, and last week I was surprised with a free ticket to attend another conference! Eloqua is a marketing automation company that I spent nearly a year working with in order to supplement email automation and segmentation processes. I attended the Eloqua Experience in 2008 and took copious notes on lead scoring and lead nurturing in order to implement best practices and procedures for a former employer. Eloqua’s combination of automating targeting, measurement and sales intelligence impressed me enough to make a complimentary comment in a Twitter chat more than a month ago. Impressively, Eloqua not only responded to my Tweet to thank me, but they remembered what an Eloqua fan I was when they surprised me with the conference ticket in a blog post. Unfortunately, the combination of lack of a corporate travel budget combined with last-minute timing made attending a conference on the other side of the country virtually impossible, but I’m hoping the invitation will be extended for next year’s conference!

What conferences are you looking forward to attending next year? Please let me know in the comments section below! I’m working on putting together a list of interesting marketing conferences and webinars for 2011 and I’ll be happy to give you credit for finding the best marketing conference ever if you post a comment about it below!

Photo courtesy of Shawn Collins and Affiliate Summit.

Affiliates & Social Media: #SMchat Topic July 2010

In November 2008, Dr. Ralph Wilson interviewed Affiliate Summit co-founder Shawn Collins and the video of that interview contains several great ideas that are still relevant and able to be implemented successfully today! Shawn talked about being a part of the community on Twitter (and all social media) and since it’s the last #SMchat I’m moderating before Affiliate Summit East 2010 so I wanted to find out the prevailing attitude of my community about affiliates in the social media sphere.

Are you an affiliate, merchant, network, in-house or outsourced program manager? Don’t know anything about affiliate programs, but want to learn more? Please share your opinion and your insights on affiliates and social media during #SMchat, Wednesday, July 14th, 2010 from 1-2P ET, and/or meet me at Affiliate Summit East 2010 (an affiliate link in honor of my affiliate friends) and let’s chat in person!

After introducing yourself and letting everyone know what your interest is in affiliate marketing (“just curious” is definitely an option here…), I’d love to know how you feel about affiliates using social media marketing. Here’s what I’m wondering:

1 ) Should affiliates be able to promote using social media? Why or why not?

2 ) Is there a social media channel that is better for affiliates to use? Which one(s)?

3 ) Can a merchant’s Terms and Conditions exclude affiliates advertising via certain social media activities? (How does that impact affiliate sign-ups, etc.?)

4 ) How should affiliates disclaim the FTC Revised Endorsement Rules in social media? Do they need to do it at all?

5 ) How do you monitor use/abuse of social media by affiliates? Are they allowed to link directly to your site similar to direct-to-merchant pay per click (DTM PPC)?

What other questions do you have? Please feel free to leave them in the comments below or ask them when you join us on 7/14/10 from 1-2P ET on the Twitter chat #SMchat – see you then!

2010 Internet Marketing Olympics Dream Team

Well, the 2010 Winter Olympics in Vancouver, Canada ends today so I decided to try to come up with a “dream team” of Internet Marketing Olympians in several categories. The “events” are: Affiliate Marketing, Blogging, Email Marketing, Search Engine Marketing (including SEO/SEM/PPC), Social Marketing, Web Analytics, and I’ve even included an event for Vendors.

Affiliate Marketing

Geno Prussakov
Jen Goode
Melanie Seery
Missy Ward
Scott Jangro
Shawn Collins
Stephanie Lichtenstein
Trisha Lyn Fawver

Blogging

Aneta Hall
CB Whittemore
Coree Silvera
Dawn Westerberg
Debra Ellis
DJ Francis
Heather in BC
Lee Odden

Email Marketing

Blue Sky Factory – Greg Cangialosi, DJ Waldow, and Chris Penn
Chad White
Loren Baker
Michael Katz
Scott Hardigree
Stephanie Miller

Search Engine Marketing

Adam Sherk
Brent Payne
Chris Burns
David Szetela
Rand Fishkin
Wil Reynolds

Social Media

Jay Baer
Jim Kukral
Mack Collier
Mari Smith
Paul Chaney
Renee Lemley
Scott Stratten

Web Analytics

Avinash Kaushik
Coremetrics (including but not limited to: John Squire, Boaz Ronkin, Susan Barnett, and Jason Mraz)

Vendors

HubspotDharmesh Shah, Mike Volpe, Rebecca Corliss, and Ellie Mirman
Ion Interactive
Lyris
Marketing ProfsAnn Handley, Shelley Ryan, and Beth Harte
More Visibility
Radian 6Amber Naslund and Teresa Basich
The Duffy Agency – Kevin Duffy and Sean Duffy

I know I missed a lot of people/companies/organizations that should be on my 2010 Internet Marketing Olympic Dream Team – please post a comment and let me know who they are below. Thanks!

Affiliate Summit West 2010 – Here I Come!


Visit Affiliate Summit

It has been less than 2 weeks since our New Year’s adventure and I’m already traveling again! This time next week I’ll be at Affiliate Summit West 2010, also known as #ASW10 on Twitter, and I can’t wait! Affiliate Summit announced on January 5th that the show was sold out, so it doesn’t do much good to put up my affiliate link to Meet Me at Affiliate Summit West 2010! but according to the Affiliate Summit blog,

We will be double-checking our attendee list for any duplicate registrations and as we process any cancellations, the Web site will open up and additional registrations will be accepted on a first-come, first-served basis.

Keep checking back on the Affiliate Summit site to see if spaces are available because this is one conference you can’t afford to miss!

What the heck is Affiliate Marketing?

I’m glad you asked! The short answer is Affiliate Marketing allows someone with a website (or blog or other online method of driving traffic to your site) to become your advertising partner. A customer visits the affiliate’s site, is directed to the merchant’s (your) website and the affiliate is compensated for either the lead or the sale (depending on how your affiliate program is set up). I’ll be writing a future post on Affiliate Marketing with more details, but that’s the quick explanation.

Why can’t I afford to miss Affiliate Summit West 2010?

Ok, since it’s sold out, and this is a last-minute post, you may end up having to miss Affiliate Summit West 2010, but you should plan on attending this twice-annual conference on affiliate marketing to expand your marketing reach at a fixed cost per visit/lead/sale. Since you only pay your affiliates based on the traffic that they generate to your site, it’s a win-win for everyone involved.

What do I need to know for Affiliate Summit?

Shawn Collins, an Affiliate Summit founder, posted a video First Timer’s Guide to Affiliate Summit 2010 if you need details on the event and a slide show about networking during ASW10. Adam Riemer, another active Affiliate Marketer, posted a guide on getting more from Affiliate Summit here. He suggests that a Poken is a necessity for this event.

What’s a Poken?

Poken is your social business card. Scrap the paper business card! Transfer contact info, including your social networks, instantly! Get your Poken Today! (This is a text affiliate link to Find A Poken, where I got my Poken for ASW10. I’ve also included banner affiliate links to Affiliate Summit, START POKEN, and others in the lower right hand section of my blog.)

I’m taking my Poken and business cards and headed to the show. If you’re going to be there, please look for me and say hello. I’d love to do some business together. Want me to look for you as well? Please leave a comment below and I’ll be sure to connect before, during, or after the event!

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