Conferences, Chats, Mentions, and a New Job, too!

Affiliate Summit 2011 Speaker
Affiliate Summit 2011 Speaker

I’ve been VERY busy since my Blogiversaryday – here’s what I’ve been up to:


Blue Sky Factory User Conference – Blue Sky Factory COO and Managing Partner, Doug Broujos, and I presented a session on Getting People to Open Your Email. We spoke about Subject Lines, “From” Names, Pre-Header, and other factors that impact people receiving and opening email. I’ll add a link to the recording/slides once it’s posted. I was thrilled by the audience interaction and the thoughtful questions they asked. I am convinced that Blue Sky Factory hires some of the best and brightest people in email marketing – let me know if you need a referral and you and I can both get 3 months of landing page services for free!

Affiliate Summit West 2011 – Did I mention I was speaking at #ASW11? You can find more info about my speaking engagements on the About page of my site! See more about my top 15 speaking status in the Mentions section below.


#ProfsChat Guest of Honor – I was just coming off the high of speaking at an email marketing conference when I got an email from Megan Leap at MarketingProfs asking if I would be the special guest on #ProfsChat so of course I said YES! Our topic was email marketing and social media – two of my favorite topics! You can find the complete transcript, including some great links, here: #ProfsChat email marketing and social media transcript.

#SMchat moderator – although I missed my usual “2nd Wednesday of the month” Marketing moderator slot on #SMchat because I was speaking at the Blue Sky Factory User Conference, I was able to view the transcript of the great job done by Guest Moderator Joe Ruiz (better known as @SMSJoe on Twitter). I look forward to moderating today’s #SMchat – once again we’re discussing email marketing and social media, but this time specifically as it relates to Facebook’s venture into email marketing, formerly know as Facebook’s “Project Titan” and now officially released as Facebook Messages. There are no scripted questions this week, but the conversation should be lively on this hot topic! Don’t have Facebook Messages yet? You can request an invite here:


Mention in Chris Penn’s Newsletter – I love the way Chris emphasizes the action items in his email – especially subscribe and unsubscribe – and breaks the content into easy-to-digest sections. As an extra-added bonus, I got a mention in this month’s newsletter for sharing last month’s newsletter with my social media network – how’s that for an incentive to SWYN/FTAF?

Mention in Geno Prussakov’s blog – You can see from my Tweet how excited I am:
I’m #14!!! RT @eprussakov Most Influential Affiliate Summit West 2011 Speakers – Top 40

New Job

With a fond farewell, I announced my resignation from MEDEX Global Solutions although I’ll continue to be an affiliate and will never leave the country without MEDEX international travel medical insurance after all of the scary travel stories I’ve heard while working there.

I start my new job as Assistant Vice President, Ecommerce at 1st Mariner Bank after Thanksgiving! As you can see from the image, 1st Mariner is just as excited as I am. Wish me luck!

1st Mariner Announcement
1st Mariner Announcement
Please note: These are affiliate links to MEDEX and Affiliate Summit, but I’d link to them even without an affiliate relationship because I’ve become a true believer in travel medical insurance and I’m thankful that Affiliate Summit has asked me to speak at their event.

2010 Internet Marketing Olympics Dream Team

Well, the 2010 Winter Olympics in Vancouver, Canada ends today so I decided to try to come up with a “dream team” of Internet Marketing Olympians in several categories. The “events” are: Affiliate Marketing, Blogging, Email Marketing, Search Engine Marketing (including SEO/SEM/PPC), Social Marketing, Web Analytics, and I’ve even included an event for Vendors.

Affiliate Marketing

Geno Prussakov
Jen Goode
Melanie Seery
Missy Ward
Scott Jangro
Shawn Collins
Stephanie Lichtenstein
Trisha Lyn Fawver


Aneta Hall
CB Whittemore
Coree Silvera
Dawn Westerberg
Debra Ellis
DJ Francis
Heather in BC
Lee Odden

Email Marketing

Blue Sky Factory – Greg Cangialosi, DJ Waldow, and Chris Penn
Chad White
Loren Baker
Michael Katz
Scott Hardigree
Stephanie Miller

Search Engine Marketing

Adam Sherk
Brent Payne
Chris Burns
David Szetela
Rand Fishkin
Wil Reynolds

Social Media

Jay Baer
Jim Kukral
Mack Collier
Mari Smith
Paul Chaney
Renee Lemley
Scott Stratten

Web Analytics

Avinash Kaushik
Coremetrics (including but not limited to: John Squire, Boaz Ronkin, Susan Barnett, and Jason Mraz)


HubspotDharmesh Shah, Mike Volpe, Rebecca Corliss, and Ellie Mirman
Ion Interactive
Marketing ProfsAnn Handley, Shelley Ryan, and Beth Harte
More Visibility
Radian 6Amber Naslund and Teresa Basich
The Duffy Agency – Kevin Duffy and Sean Duffy

I know I missed a lot of people/companies/organizations that should be on my 2010 Internet Marketing Olympic Dream Team – please post a comment and let me know who they are below. Thanks!

Top 12 Twitter Chats by Day – What are your Favorites?

Twitter Chats
In addition to being a “webinar connoisseur” I stay on top of best practices and new industry developments by attending Twitter chats. A Twitter chat is a conversation on Twitter that is held on a certain day/time and contains a specific hashtag so that people can follow along. Word of mouth about the chat spreads when followers of the people attending the chats see the hashtag and join the conversation as well. If you see a chat that interests you, set up a Twitter search or use a program like TweetDeck, Seesmic, or WhatTheHashtag to follow along.

Many marketing, public relations, and social media industry leaders spend time each week participating in these chats. You can often find Beth Harte from Marketing Profs, Mack Collier from The Viral Garden, Sarah Evans from, Valeria Maltoni from Conversation Agent, and many others on Twitter chats. It’s an easy way to learn from your peers, experts in the field, and basically anyone who is interested about a certain topic.

My Top 12 Twitter Chats By Day

Here are the 12 Twitter chats that I try to attend as often as my schedule allows (all times Eastern). Please note that there are several that overlap on Tuesday and Wednesday night – you’ll either have to multi-task and view all of them at once or pick the topic that looks most interesting that evening.


8P-11P #JournChat (chat with public relations professionals, bloggers, journalists)


12N-1P #SocialMedia (social media for business) This chat is designated by a specific #SM?? hashtag – each week increments by 1 see HashtagSocialMedia for more details.
8P-9P #SMBiz (small business networking)
8P-9P #PR20Chat (the latest in public relations)
9P-10P #EventProfs (social media and events)


11A-12N #BrandChat (personal branding)
1P-2:30P #SMChat (social media and communities)
8P-9P #IMCChat (Integrated Marketing Communications conversations)
8P-9P #SmallBizChat (small business tips & advice, especially new small businesses)


4P-5P #MrktChat (travel and tourism marketing – lots of ski resorts represented here)


12N-1P #KaizenBlog (using Kaizen techniques for continuous improvement in social media)


Take a break – it’s the weekend for crying out loud! (If you’re really bored, you can review the chats that you multi-tasked on Wednesday night…)


9-10P #BlogChat (how to make your blog better)

Do you attend any of these chats? Which ones do you find the most interesting? Do you know of a great Twitter chat that I have missed? I’m always looking for new conversations to join, so please leave a comment below and let me know!

Top 5 Tips from a Webinar Connoisseur

I LOVE webinars!!! I consider myself a “webinar connoisseur” because I view several webinars each week, either live or recorded. The insights that I get from these web conferences are unique and extraordinary knowledge that I can obtain in few other places. In the past week alone, I have attended nine webinars:
– Listrak’s Best Practices for Proving Marketing’s Value
– Search Marketing Now/iProspect’s PPC Strategy & Tactics from the Experts
– Zuberance & WOMMA Word of Mouth webinar, Creating & Energizing Brand Advocates
Webmarketing123’s SEO Webinar on Content Optimization
– Awareness Networks’ Maintaining Your Brand on the Social Web with Scott Monty of Ford
– MarketingProf’s Anatomy of Buzz with Emanuel Rosen
– Blue Sky Factory’s Shake & Bake Your Email Campaigns Into 2010
– Ion Interactive’s Advanced Landing Page Strategies for Lead Generation
– And just a few hours ago I attended MarketingProf’s Word of Mouth Marketing with Andy Sernovitz

Plus, next week I’ll be attending at least five webinars, including the All About eMail Virtual Conference & Expo 2009.

So, as an “expert” webinar attendee, here are my top five must-have webinar tips:
1) Easy to Learn: Unique, relevant content is the most important part of a webinar. If the topic is the same as everyone else is presenting or the webinar doesn’t help me solve a problem or answer a question, I’m likely to pass. If your webinar has a “sponsor” then you need to make sure the sponsor fits with the content.
2) Easy to Engage: Make sure that have an engaging, enthusiastic and knowledgeable speaker who knows the topic on which they are presenting and can communicate that knowledge in an exciting manner to keep the interest of your webinar viewers. One thing to remember in “sponsored” webinars is that you’re giving implied endorsement to everyone there – basically from the user’s perspective you’re saying “this speaker/company/product/etc. meets our standards of quality.”

3) Easy to Share: Have the speaker’s Twitter handle and/or the hashtag on at least the opening and closing slides, and if possible on every slide (perhaps along the bottom). I would expect people who are interested in online webinars to want to share on Twitter and it makes it more difficult to share info with others without a Twitter handle or hashtag.

4) Easy to Find: When you search for a webinar title on any of the major search engines, you need to make sure that a) your site is in one of the top positions naturally or via paid search and b) the links go to matching landing pages which change before and after the webinar has been recorded.
– Before the webinar, you need a sign-up page that contains a simple description of the event (including topic, date, time, speaker, etc.) and asks the minimum of details to qualify an attendee. This may be similar to your email newsletter sign-up page and you may want to include a subscription to your email newsletter on the form. As long as there is content on the slides and not just a bunch of pretty pictures, I really like having the slide deck early, especially if there is Q&A time planned, so that I can formulate my questions and see if they’re answered in the presentation or if I need to ask during Q&A.
– After the webinar, you should go to the download page with the slide deck (possibly in 2 forms – black and white “notes” form and full page slides form). Also, include the Q&A chat thread and a link to the Twitter hashtag recap so you don’t lose that aspect of the “conversation” about your topic.

5) Easy to Remember: Don’t forget to Tweet about your webinar when it gets close! You should also send a reminder email and/or provide an “Add to Calendar” function so attendees will remember your event. Keep emails to once the day before the webinar and one email shortly (an hour?) before the event. If you use an Outlook meeting invite, make sure it includes details about the webinar in addition to the title and a URL to join the webinar so users know who is the presenter, sponsor, etc. Set a reminder for 15 minutes before the event (a personal pet peeve because I have a tendency to forget about meetings without them).

Bonus Tech Tip – Easy to Enjoy: From a tech standpoint, make sure your web meeting console/interface works across multiple browsers/platforms. I can’t tell you how many times I’ve been excited to attend a webinar only to cancel out when the slides wouldn’t advance because I was using Firefox or was on a Mac. Focus Research recently came out with a list of Top 12 Web Conferencing Vendors that might be helpful, but check with the vendor to see if anything has changed since the article was published. Also, test to make sure that everything is working properly – speakers and moderators can be heard and their volume is set to the same level, the slides or video works correctly, chat is functioning, etc.

If you follow my 5 (+1) tips, I guarantee you’ll have at least one happy webinar attendee – me! Did I neglect to mention something that you really like or dislike in a web conference? Please comment below to let me know. I look forward to hearing from you.

Go to Top