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Leap List: 29 People to Help Your Marketing
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Leap List: 29 People to Help Your Marketing

General Updates, Marketing, Social Media, Twitter Chats

Leap List: 29 People to Help Your Marketing

The kids getting ready to "leap" off a terrain jump in Park City

The kids getting ready to "leap" off a terrain park jump in Park City

In 2010, I posted the Olympic Dream Team for Internet Marketing – a list of people from all aspects of the Marketing world who were providing thought leadership at that time. In honor of Leap Day (February 29th), I’m revisiting that list and giving you 29 Online Marketing thought leaders. Some of these people have remained on the list because they are consistently providing compelling and insightful information. People have dropped off the list, not through their own actions, but because my focus may have changed and others became more important to my current Marketing information needs, or it could be that we have simply lost touch. There are a few new names on the list that either I should have included back in 2010 or that we’ve only become acquainted since the original online Marketing Dream Team list was created. There is no particular order to the list, I’m excited to see posts from any of them in my Twitter stream, Facebook timeline, Google+ circle, or email inbox.

Bonus: Rachel, April, Andrea and Sara Beth – the ZipSetGo team (I added the ZipSetGo team and their #TNI Twitter chat as a bonus because their focus is travel rather than marketing, but I think it’s a great example of using social media marketing for the travel industry!)

OK, I cheated a little by combining people and companies on a few of the entries, but sometimes there were just too many smart people in one company to list them all! I consistently get valuable information and insights from these people and I respect their opinions. Even though we may not always agree, they always give me something to think about. Whose Marketing insights do you look forward to reading each day? Please add them in the list below…

An Exciting Week for Conferences and Webinars

: Great Conference Conversation at Affiliate Summit East 2010

In an earlier post, I told you about my fascination with webinars and some tips for making them better. Last week I had an opportunity to participate in a webinar from the other side of the microphone. I was asked to be part of a panel for Social Media in Action: The Marketer’s Perspective, a webinar from WhatTheyThink – the printing and publishing industry’s leading media organization. It was a great experience and one I hope to repeat soon.

I was pleased by the adept way that Cary Sherburne moderated the panel, although my recent experience with a live panel moderator, Jen Goode, set a standard so high I wasn’t sure anyone could match it. Jen moderated an Ask The Experts roundtable at Affiliate Summit East 2010 and the discussion at her roundtable was informative and lively (and not just because of the brownies she brought for attendees). I learned so much at past Affiliate Summits I have attended that I was inspired to put in my own proposal to speak at Affiliate Summit West 2011. If you have any interest in using web analytics and online marketing best practices to assist in website redesign, please vote for my session: WEB REDESIGN BY THE NUMBERS. You have until Friday, October 8, 2010 to help select sessions for Affiliate Summit West 2011.

I was lucky enough to attend the last Affiliate Summit West on a free pass, and last week I was surprised with a free ticket to attend another conference! Eloqua is a marketing automation company that I spent nearly a year working with in order to supplement email automation and segmentation processes. I attended the Eloqua Experience in 2008 and took copious notes on lead scoring and lead nurturing in order to implement best practices and procedures for a former employer. Eloqua’s combination of automating targeting, measurement and sales intelligence impressed me enough to make a complimentary comment in a Twitter chat more than a month ago. Impressively, Eloqua not only responded to my Tweet to thank me, but they remembered what an Eloqua fan I was when they surprised me with the conference ticket in a blog post. Unfortunately, the combination of lack of a corporate travel budget combined with last-minute timing made attending a conference on the other side of the country virtually impossible, but I’m hoping the invitation will be extended for next year’s conference!

What conferences are you looking forward to attending next year? Please let me know in the comments section below! I’m working on putting together a list of interesting marketing conferences and webinars for 2011 and I’ll be happy to give you credit for finding the best marketing conference ever if you post a comment about it below!

Photo courtesy of Shawn Collins and Affiliate Summit.

2010 Internet Marketing Olympics Dream Team

: Podium in the stadium from Crestock Creative Photos

Well, the 2010 Winter Olympics in Vancouver, Canada ends today so I decided to try to come up with a “dream team” of Internet Marketing Olympians in several categories. The “events” are: Affiliate Marketing, Blogging, Email Marketing, Search Engine Marketing (including SEO/SEM/PPC), Social Marketing, Web Analytics, and I’ve even included an event for Vendors.

Affiliate Marketing

Geno Prussakov
Jen Goode
Melanie Seery
Missy Ward
Scott Jangro
Shawn Collins
Stephanie Lichtenstein
Trisha Lyn Fawver

Blogging

Aneta Hall
CB Whittemore
Coree Silvera
Dawn Westerberg
Debra Ellis
DJ Francis
Heather in BC
Lee Odden

Email Marketing

Blue Sky Factory – Greg Cangialosi, DJ Waldow, and Chris Penn
Chad White
Loren Baker
Michael Katz
Scott Hardigree
Stephanie Miller

Search Engine Marketing

Adam Sherk
Brent Payne
Chris Burns
David Szetela
Rand Fishkin
Wil Reynolds

Social Media

Jay Baer
Jim Kukral
Mack Collier
Mari Smith
Paul Chaney
Renee Lemley
Scott Stratten

Web Analytics

Avinash Kaushik
Coremetrics (including but not limited to: John Squire, Boaz Ronkin, Susan Barnett, and Jason Mraz)

Vendors

Hubspot – Dharmesh Shah, Mike Volpe, Rebecca Corliss, and Ellie Mirman
Ion Interactive
Lyris
Marketing Profs – Ann Handley, Shelley Ryan, and Beth Harte
More Visibility
Radian 6 – Amber Naslund and Teresa Basich
The Duffy Agency – Kevin Duffy and Sean Duffy

I know I missed a lot of people/companies/organizations that should be on my 2010 Internet Marketing Olympic Dream Team – please post a comment and let me know who they are below. Thanks!

The Luckiest Girl In Vegas!

: Sharon and T2 visit the Grand Canyon prior to Affiliate Summit West 2010

As you know from my post on January 11th – Affiliate Summit West 2010 Here I Come – I attended the Affiliate Summit conference in Las Vegas last week. It all started at the end of 2009, when Jason Rubacky from ShareASale sent me a direct message on Twitter: ‘If I can get you a pass, would that help?” Since he was replying to my lament at MEDEX’s new affiliate program not having the budget to go to Affiliate Summit West 2010 (ASW10) this year, my answer was a heart-felt thank you for the kind offer! From that auspicious beginning, I knew ASW10 would be a lucky conference for me!

My husband, T2, and I flew in early so we could enjoy some time together before the conference began. We decided to play in a cash poker tournament on Saturday morning to practice for the Affiliate Summit Charity Poker Tournament to benefit the National Breast Cancer Foundation being held Saturday night. I’m not a very experienced poker player, but T2 really enjoys it so I’ll sometimes play in a tournament situation (where I know I’ll only lose a set amount of money) with him. Am I ever glad I did! We ended up coming in first (T2) and second (me) in the tournament! The winnings paid for an amazing helicopter trip to the Grand Canyon on Saturday afternoon (see the picture from our trip above)!

After our helicopter ride, T2 and I were invited to the ABestWeb.com party, where I proceeded to win a goodie bag from Team Loxly Marketing! Then it was off to the Charity Poker Tournament where T2 came in 11th and I came in 6th out of nearly 100 players! By the time the tournament was over, it was nearly 2AM Sunday so it was off to bed so T2 could make his plane the next day and I could head for the Meet Market and the first sessions of ASW10.

I was lucky enough to see Brian Littleton trying on his handmade ShareASale-logoed sweater while picking up my ticket to the amazing ShareASale party on Sunday evening. After Sunday’s sessions it was off to meet my ASW10 mentor, Karen Garcia, from GTO Management. After the Mentor Meet-up was the ShareASale party, where you didn’t have to be lucky to enjoy fun, food, and games ranging from Wii Sports to darts to craps, roulette, blackjack and poker because ShareASale picked up the tab for everything! They even had a moon bounce if you were so inclined…

Although it was midnight on Sunday night/Monday morning, several of us headed from the ShareASale party to the Strike Out Breast Cancer Midnight Bowling Fundraiser sponsored by GTO Management where sometimes being UNlucky is lucky! My team won the “Low Score” award and I won the “Most Gutterballs” award, plus a “Spare When It Counts” award – all from Things from Another World, a GTO client and sponsor of the event along with BowlingShirt.com who provided great retro bowling shirts for all attendees.

I got a few hours sleep before Monday’s keynote and sessions began. After the sessions and a trip around the Exhibit Hall, it was time for the Affiliate Summit Trivia Tweetup. Although my team had a few technical difficulties (ask our team captain Brent Elias about that great football event called the Triple Crown…) we pulled off a come-from-behind win and received Gold Passes to Affiliate Summit East 2010 in August!

And my luck didn’t stop there! After another full day including the Pinnacle Awards presentation, keynote, and sessions on Tuesday, I found out that I won a gift card from the NY Times Store due to my visit of the buy.at booth! Heading to dinner from that unexpected luck, I was fortunate enough to meet up with Jen Goode in the hallway and get an invite to dinner with her and about a dozen of her nearest-and-dearest friends (or at least those lucky enough to catch up with her before they ate) following the Blogger Meet-up. A nice, interactive dinner with a mix of people I knew already and new people that I just met was the luckiest part of the trip!

Were you as lucky as I was at ASW10? Please let me know by posting a comment below!