Superbowl XLIV is over and the New Orleans Saints have won, much to the surprise of many Indianapolis Colts fans. It was a great game both from the sports perspective and the social media perspective. Mullen and Radian6 put together Brandbowl 2010, which monitored Twitter comments to rank the brands that purchased Superbowl ads.
In my opinion, the 2010 Superbowl ads weren’t that great – the one that impressed me the most was a commercial that I had seen before the Superbowl and some of the new ads just weren’t that funny and/or memorable and some were just offensive. With more than 18,600 mentions, it appears that Doritos has won the Brandbowl – Adweek has posted all of the Superbowl ads here if you missed them – and it just so happens that the ad I thought was most memorable was from Doritos as well.
The “House Rules” Doritos ad (where the little boy says, “Keep your hands off my momma. Keep your hands off my Doritos.”) was my favorite in spite of the slap by the little boy and the fact that it wasn’t an ad that premiered during the Superbowl. I think it could have been just as effective if the little boy had grabbed the potential boyfriend’s chin instead of the slap, but that’s just me…
The win by Doritos is not completely unexpected because they had several entries in the Brandbowl, but the win by the New Orleans Saints has proven to be an amazing comeback story. Less than five years after hurricane Katrina left them without a place to call home, the Saints are bringing home the Lombardi Trophy. What a difference just a few short years can make.
In five years, my children will have graduated from high school and my husband and I will be empty-nesters. In five years, my dreams are to be able to travel more, to be in better shape, and to be working in a job that I love and where I am appreciated and valued. What are your dreams for five years from now? Will you be winning the Superbowl? Please leave a comment below and let me know!