Marketing and Web Analytics – #SMchat 4/21/10
I’m a numbers junkie – if there was nothing else going on in my world, I could spend all day trying to take website analytics data and make it into actionable plans to increase marketing campaign ROI, so when I needed a last-minute topic for #SMchat, I thought marketing and web analytics would be great.
I’m sure many of you have a great grasp on website analytics, but in case you don’t, the Google Analytics ‘Beginning Analytics: Interpreting and Acting on Your Data’ video on You Tube is a great place to start.
Here are the questions to prepare you for the 4/21/10 Twitter chat on marketing and web analytics:
Intro: Welcome to #SMChat – tell us all about you!
Q1: What web analytics metric do you use the most? Why?
Q2: Benefits of free vs. paid web analytics tools?
Q3: Google Analytics, Coremetrics, Omniture, WebTrends, etc. – which do you prefer & why?
Q4: Do you think social media engagement analytics are valid? RE: Avinash Kaushik’s posts on Measuring Online Engagement: What Role Does Web Analytics Play? http://bit.ly/d4dETE and Social Media Analytics: Twitter: Quantitative & Qualitative Metrics http://bit.ly/aktwtr
Q5: What’s your toughest marketing/web analytics question?
I also wanted to take a moment to thank Avinash Kaushik for his quick response to a late-night (Eastern time) query on this week’s #SMchat topic. It was truly appreciated!
Please join me and the #SMChat crew on 4/21/10 from 1-2:30P ET for answers to the questions above and feel free to suggest in the comments below anything else you’d like to see discussed! I look forward to seeing you on Twitter or on my blog!
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