Leap List: 29 People to Help Your Marketing
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Leap List: 29 People to Help Your Marketing

General Updates, Marketing, Social Media, Twitter Chats

Leap List: 29 People to Help Your Marketing

The kids getting ready to "leap" off a terrain jump in Park City

The kids getting ready to "leap" off a terrain park jump in Park City

In 2010, I posted the Olympic Dream Team for Internet Marketing – a list of people from all aspects of the Marketing world who were providing thought leadership at that time. In honor of Leap Day (February 29th), I’m revisiting that list and giving you 29 Online Marketing thought leaders. Some of these people have remained on the list because they are consistently providing compelling and insightful information. People have dropped off the list, not through their own actions, but because my focus may have changed and others became more important to my current Marketing information needs, or it could be that we have simply lost touch. There are a few new names on the list that either I should have included back in 2010 or that we’ve only become acquainted since the original online Marketing Dream Team list was created. There is no particular order to the list, I’m excited to see posts from any of them in my Twitter stream, Facebook timeline, Google+ circle, or email inbox.

Bonus: Rachel, April, Andrea and Sara Beth – the ZipSetGo team (I added the ZipSetGo team and their #TNI Twitter chat as a bonus because their focus is travel rather than marketing, but I think it’s a great example of using social media marketing for the travel industry!)

OK, I cheated a little by combining people and companies on a few of the entries, but sometimes there were just too many smart people in one company to list them all! I consistently get valuable information and insights from these people and I respect their opinions. Even though we may not always agree, they always give me something to think about. Whose Marketing insights do you look forward to reading each day? Please add them in the list below…

Conferences, Chats, Mentions, and a New Job, too!

: Affiliate Summit 2011 Speaker

I’ve been VERY busy since my Blogiversaryday – here’s what I’ve been up to:

Conferences

Blue Sky Factory User Conference – Blue Sky Factory COO and Managing Partner, Doug Broujos, and I presented a session on Getting People to Open Your Email. We spoke about Subject Lines, “From” Names, Pre-Header, and other factors that impact people receiving and opening email. I’ll add a link to the recording/slides once it’s posted. I was thrilled by the audience interaction and the thoughtful questions they asked. I am convinced that Blue Sky Factory hires some of the best and brightest people in email marketing – let me know if you need a referral and you and I can both get 3 months of landing page services for free!

Affiliate Summit West 2011 – Did I mention I was speaking at #ASW11? You can find more info about my speaking engagements on the About page of my site! See more about my top 15 speaking status in the Mentions section below.

Chats

#ProfsChat Guest of Honor – I was just coming off the high of speaking at an email marketing conference when I got an email from Megan Leap at MarketingProfs asking if I would be the special guest on #ProfsChat so of course I said YES! Our topic was email marketing and social media – two of my favorite topics! You can find the complete transcript, including some great links, here: #ProfsChat email marketing and social media transcript.

#SMchat moderator – although I missed my usual “2nd Wednesday of the month” Marketing moderator slot on #SMchat because I was speaking at the Blue Sky Factory User Conference, I was able to view the transcript of the great job done by Guest Moderator Joe Ruiz (better known as @SMSJoe on Twitter). I look forward to moderating today’s #SMchat – once again we’re discussing email marketing and social media, but this time specifically as it relates to Facebook’s venture into email marketing, formerly know as Facebook’s “Project Titan” and now officially released as Facebook Messages. There are no scripted questions this week, but the conversation should be lively on this hot topic! Don’t have Facebook Messages yet? You can request an invite here: http://www.facebook.com/about/messages/

Mentions

Mention in Chris Penn’s Newsletter – I love the way Chris emphasizes the action items in his email – especially subscribe and unsubscribe – and breaks the content into easy-to-digest sections. As an extra-added bonus, I got a mention in this month’s newsletter for sharing last month’s newsletter with my social media network – how’s that for an incentive to SWYN/FTAF?

Mention in Geno Prussakov’s blog – You can see from my Tweet how excited I am:
I’m #14!!! RT @eprussakov Most Influential Affiliate Summit West 2011 Speakers – Top 40 http://bit.ly/bFMnRi

New Job

With a fond farewell, I announced my resignation from MEDEX Global Solutions although I’ll continue to be an affiliate and will never leave the country without MEDEX international travel medical insurance after all of the scary travel stories I’ve heard while working there.

I start my new job as Assistant Vice President, Ecommerce at 1st Mariner Bank after Thanksgiving! As you can see from the image, 1st Mariner is just as excited as I am. Wish me luck!

: 1st Mariner Announcement

Please note: These are affiliate links to MEDEX and Affiliate Summit, but I’d link to them even without an affiliate relationship because I’ve become a true believer in travel medical insurance and I’m thankful that Affiliate Summit has asked me to speak at their event.

2010 Internet Marketing Olympics Dream Team

: Podium in the stadium from Crestock Creative Photos

Well, the 2010 Winter Olympics in Vancouver, Canada ends today so I decided to try to come up with a “dream team” of Internet Marketing Olympians in several categories. The “events” are: Affiliate Marketing, Blogging, Email Marketing, Search Engine Marketing (including SEO/SEM/PPC), Social Marketing, Web Analytics, and I’ve even included an event for Vendors.

Affiliate Marketing

Geno Prussakov
Jen Goode
Melanie Seery
Missy Ward
Scott Jangro
Shawn Collins
Stephanie Lichtenstein
Trisha Lyn Fawver

Blogging

Aneta Hall
CB Whittemore
Coree Silvera
Dawn Westerberg
Debra Ellis
DJ Francis
Heather in BC
Lee Odden

Email Marketing

Blue Sky Factory – Greg Cangialosi, DJ Waldow, and Chris Penn
Chad White
Loren Baker
Michael Katz
Scott Hardigree
Stephanie Miller

Search Engine Marketing

Adam Sherk
Brent Payne
Chris Burns
David Szetela
Rand Fishkin
Wil Reynolds

Social Media

Jay Baer
Jim Kukral
Mack Collier
Mari Smith
Paul Chaney
Renee Lemley
Scott Stratten

Web Analytics

Avinash Kaushik
Coremetrics (including but not limited to: John Squire, Boaz Ronkin, Susan Barnett, and Jason Mraz)

Vendors

Hubspot – Dharmesh Shah, Mike Volpe, Rebecca Corliss, and Ellie Mirman
Ion Interactive
Lyris
Marketing Profs – Ann Handley, Shelley Ryan, and Beth Harte
More Visibility
Radian 6 – Amber Naslund and Teresa Basich
The Duffy Agency – Kevin Duffy and Sean Duffy

I know I missed a lot of people/companies/organizations that should be on my 2010 Internet Marketing Olympic Dream Team – please post a comment and let me know who they are below. Thanks!