Video – The Other Search Marketing Method

Video Marketing
Video Marketing an Upcoming #SMchat Topic

According to web metrics company comScore, YouTube was named the second-largest search engine, so it makes sense to add video to your website. Do you have videos on your website? I haven’t added any videos yet, but Gary Vaynerchuk got his start by creating a video blog on wines and has become a New York Times and Wall Street Journal bestselling author!

Here are some questions to ask before you add videos to your site the way Gary V did:

  1. What kind of videos will work best on your website? Humor? Testimonial? How-To? How important is it for the tone of your videos to match the tone of your website?
  2. How do you get the videos to play on your site? What video player should you use?
  3. Do you copyright your videos? How? Has anyone been sentenced to “copyright school”?
  4. Is SEO a part of your video strategy? How else do you integrate video into your marketing?
  5. What video metrics should you track? How do you track it?

We’ll be discussing these questions and more during the #SMchat session on Wednesday, April 20, 2011 from 1-2P ET. Please join us or add your insights to the comments section below.