Affiliates & Social Media: #SMchat Topic July 2010
In November 2008, Dr. Ralph Wilson interviewed Affiliate Summit co-founder Shawn Collins and the video of that interview contains several great ideas that are still relevant and able to be implemented successfully today! Shawn talked about being a part of the community on Twitter (and all social media) and since it’s the last #SMchat I’m moderating before Affiliate Summit East 2010 so I wanted to find out the prevailing attitude of my community about affiliates in the social media sphere.
Are you an affiliate, merchant, network, in-house or outsourced program manager? Don’t know anything about affiliate programs, but want to learn more? Please share your opinion and your insights on affiliates and social media during #SMchat, Wednesday, July 14th, 2010 from 1-2P ET, and/or meet me at Affiliate Summit East 2010 (an affiliate link in honor of my affiliate friends) and let’s chat in person!
After introducing yourself and letting everyone know what your interest is in affiliate marketing (“just curious” is definitely an option here…), I’d love to know how you feel about affiliates using social media marketing. Here’s what I’m wondering:
1 ) Should affiliates be able to promote using social media? Why or why not?
2 ) Is there a social media channel that is better for affiliates to use? Which one(s)?
3 ) Can a merchant’s Terms and Conditions exclude affiliates advertising via certain social media activities? (How does that impact affiliate sign-ups, etc.?)
4 ) How should affiliates disclaim the FTC Revised Endorsement Rules in social media? Do they need to do it at all?
5 ) How do you monitor use/abuse of social media by affiliates? Are they allowed to link directly to your site similar to direct-to-merchant pay per click (DTM PPC)?
What other questions do you have? Please feel free to leave them in the comments below or ask them when you join us on 7/14/10 from 1-2P ET on the Twitter chat #SMchat – see you then!