Another Penn State Scandal? Email Marketing Problems Now
In the next year and a half, I’ll have TWO kids in college – yikes! And since my kids both took the SAT test, our family email inbox has been overflowing with emails from colleges that the kids may or may not be interested in attending. While I’m not thrilled, I do understand that since they didn’t opt-out when they took the test, the colleges’ emails are CAN SPAM compliant. However, there might another Penn State scandal – this time in their email marketing opt-out practices.
In April, our home email address received an email from Penn State inviting us to spend a summer day at Penn State.
Thanks, but neither of my kids is interested, so I’ll just Unsubscribe. I click on the link and I’m taken to a page with the following info:
Unsubscribe Email Address
Please enter the email address you would like to unsubscribe from our events and communications lists.
WHAT??? You’re sending me another email? I know DJ Waldow says it’s ok to break the rules and send a post-unsubscribe email, but I’m not sure an email with a link to confirm my unsubscribe request is exactly what he had in mind… I’m feeling agreeable so instead of clicking the “This Is Spam” button on the original email, I insert my email address and click Submit.
I received the email confirming my unsubscribe selection:
We have received a request to have this email address removed from our events and communications mailing lists. If you wish to complete the unsubscribe process, please click the confirmation link below.
Your web browser will display a confirmation notice when your email address has been removed.
Confirmation Number: XXXXXXX
Phew, I click on the link and I’m done, right?
By having to visit two separate pages, the Penn State email unsubscribe process could be considered in violation of the portion of the CAN SPAM compliance guide requirement #6 Honor opt-out requests promptly which states “You can’t…make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request.” But it’s ok, because I’m done so I won’t create another Penn State scandal by ratting them out on my blog.
Unfortunately, we’re not done yet. I then received ANOTHER email from Penn State Admissions stating:
This email address has been removed from the events and communications mailing lists of the Penn State Undergraduate Admissions Office.
Please allow 24-48 hours for the change to take effect. If at any time you wish to begin receiving email messages from our office again, please send an email to email@example.com indicating your preferences. Thank you.
The Undergraduate Admissions Office at Penn State
Two emails after the original marketing message when my kids didn’t overtly subscribe to begin with, and I had to click on two links and go to two separate web pages in order to unsubscribe, but wait there’s more…did I mention I got another email from them and started the process all over again in May??? Let’s hope that’s the end of email marketing messages from Penn State coming to my email address.
Have you ever experienced anything like this? Were you mad? Did you delete the email or choose the “This Is Spam” option or contact the sender directly? Please let me know what you did and if you got any positive results in the comment section below.
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