Chris Jones Archives - Motherhood, Marketing, and Medical Mayhem

Leap List: 29 People to Help Your Marketing

The kids getting ready to "leap" off a terrain jump in Park City

The kids getting ready to "leap" off a terrain park jump in Park City

In 2010, I posted the Olympic Dream Team for Internet Marketing – a list of people from all aspects of the Marketing world who were providing thought leadership at that time. In honor of Leap Day (February 29th), I’m revisiting that list and giving you 29 Online Marketing thought leaders. Some of these people have remained on the list because they are consistently providing compelling and insightful information. People have dropped off the list, not through their own actions, but because my focus may have changed and others became more important to my current Marketing information needs, or it could be that we have simply lost touch. There are a few new names on the list that either I should have included back in 2010 or that we’ve only become acquainted since the original online Marketing Dream Team list was created. There is no particular order to the list, I’m excited to see posts from any of them in my Twitter stream, Facebook timeline, Google+ circle, or email inbox.

Bonus: Rachel, April, Andrea and Sara Beth – the ZipSetGo team (I added the ZipSetGo team and their #TNI Twitter chat as a bonus because their focus is travel rather than marketing, but I think it’s a great example of using social media marketing for the travel industry!)

OK, I cheated a little by combining people and companies on a few of the entries, but sometimes there were just too many smart people in one company to list them all! I consistently get valuable information and insights from these people and I respect their opinions. Even though we may not always agree, they always give me something to think about. Whose Marketing insights do you look forward to reading each day? Please add them in the list below…

5 Questions About Building Brands Via Social Media

: Social Media for Brand Building?

At the suggestion of Chris Jones, aka @SourcePOV, I’ve been reading a lot recently on how brands are using social media. Here are some links I’ve come up with – examples from around the globe on how companies like Starbucks, Microsoft, Coca Cola, Dell, Kenya Airways, Cadbury, Vodafone, Volkswagen, and K-SWISS are using social media to increase brand recognition and positive brand interactions:
Building Brands Through Twitter
Starbucks’ Schultz: Social Media Is Key to Building Brand Trust
Building Brands via Social Media
Building European Brands Through Social Media
Digital Media Law: Building Brands In a Digital World

For the October 13, 2010 #SMchat, we will be discussing the following 5 questions:

Is social media the best way to build a brand online? Why or why not?
Do B2B and B2C brands need different social media brand-building strategies?
Which social media channel is the best for brand building and why?
Is there a best channel for brand engagement? Does it depend on the product?
What about brand loyalty? Is one channel better than another?

Did I miss any good branding and social media articles? Please feel free to post links in the comments below and don’t forget to join us for #SMchat on Wednesday, 10/13/10, at 1PM ET! We look forward to chatting with you.