Leap List: 29 People to Help Your Marketing

The kids getting ready to "leap" off a terrain jump in Park City

The kids getting ready to "leap" off a terrain park jump in Park City

In 2010, I posted the Olympic Dream Team for Internet Marketing – a list of people from all aspects of the Marketing world who were providing thought leadership at that time. In honor of Leap Day (February 29th), I’m revisiting that list and giving you 29 Online Marketing thought leaders. Some of these people have remained on the list because they are consistently providing compelling and insightful information. People have dropped off the list, not through their own actions, but because my focus may have changed and others became more important to my current Marketing information needs, or it could be that we have simply lost touch. There are a few new names on the list that either I should have included back in 2010 or that we’ve only become acquainted since the original online Marketing Dream Team list was created. There is no particular order to the list, I’m excited to see posts from any of them in my Twitter stream, Facebook timeline, Google+ circle, or email inbox.

  1. Chris Penn
  2. Geno Prussakov
  3. DJ Waldow
  4. Wil Reynolds
  5. Chris Jones
  6. Dawn Westerberg
  7. Stephanie Miller
  8. Jen Goode
  9. Avinash Kaushik
  10. Andy Wetzler, Danielle Leitch and the MoreVisibility team
  11. Ann Handley
  12. Mike Volpe and the Hubspot team
  13. Shawn Collins, Missy Ward and the Affiliate Summit team
  14. Shelley Ryan
  15. Beth Harte
  16. Jeremiah Owyang
  17. Joseph Ruiz
  18. Elizabeth McCaffrey
  19. Jim Kukral
  20. Kristina Allen
  21. Cathryn Hrudicka
  22. John Foley Jr
  23. Megan Leap, Kathy Bushman, Penny Fiederlein and the MarketingProfs team
  24. Scott Brinker, Anna Talerico and the ion interactive team
  25. Scott Hardigree
  26. Amber Cleveland
  27. Lewis Poretz
  28. Alasdair Munn
  29. Michele Price

Bonus: Rachel, April, Andrea and Sara Beth – the ZipSetGo team (I added the ZipSetGo team and their #TNI Twitter chat as a bonus because their focus is travel rather than marketing, but I think it’s a great example of using social media marketing for the travel industry!)

OK, I cheated a little by combining people and companies on a few of the entries, but sometimes there were just too many smart people in one company to list them all! I consistently get valuable information and insights from these people and I respect their opinions. Even though we may not always agree, they always give me something to think about. Whose Marketing insights do you look forward to reading each day? Please add them in the list below…

2010 Internet Marketing Olympics Dream Team

Well, the 2010 Winter Olympics in Vancouver, Canada ends today so I decided to try to come up with a “dream team” of Internet Marketing Olympians in several categories. The “events” are: Affiliate Marketing, Blogging, Email Marketing, Search Engine Marketing (including SEO/SEM/PPC), Social Marketing, Web Analytics, and I’ve even included an event for Vendors.

Affiliate Marketing

Geno Prussakov
Jen Goode
Melanie Seery
Missy Ward
Scott Jangro
Shawn Collins
Stephanie Lichtenstein
Trisha Lyn Fawver

Blogging

Aneta Hall
CB Whittemore
Coree Silvera
Dawn Westerberg
Debra Ellis
DJ Francis
Heather in BC
Lee Odden

Email Marketing

Blue Sky Factory – Greg Cangialosi, DJ Waldow, and Chris Penn
Chad White
Loren Baker
Michael Katz
Scott Hardigree
Stephanie Miller

Search Engine Marketing

Adam Sherk
Brent Payne
Chris Burns
David Szetela
Rand Fishkin
Wil Reynolds

Social Media

Jay Baer
Jim Kukral
Mack Collier
Mari Smith
Paul Chaney
Renee Lemley
Scott Stratten

Web Analytics

Avinash Kaushik
Coremetrics (including but not limited to: John Squire, Boaz Ronkin, Susan Barnett, and Jason Mraz)

Vendors

HubspotDharmesh Shah, Mike Volpe, Rebecca Corliss, and Ellie Mirman
Ion Interactive
Lyris
Marketing ProfsAnn Handley, Shelley Ryan, and Beth Harte
More Visibility
Radian 6Amber Naslund and Teresa Basich
The Duffy Agency – Kevin Duffy and Sean Duffy

I know I missed a lot of people/companies/organizations that should be on my 2010 Internet Marketing Olympic Dream Team – please post a comment and let me know who they are below. Thanks!

Top 12 Twitter Chats by Day – What are your Favorites?

Twitter Chats
In addition to being a “webinar connoisseur” I stay on top of best practices and new industry developments by attending Twitter chats. A Twitter chat is a conversation on Twitter that is held on a certain day/time and contains a specific hashtag so that people can follow along. Word of mouth about the chat spreads when followers of the people attending the chats see the hashtag and join the conversation as well. If you see a chat that interests you, set up a Twitter search or use a program like TweetDeck, Seesmic, or WhatTheHashtag to follow along.

Many marketing, public relations, and social media industry leaders spend time each week participating in these chats. You can often find Beth Harte from Marketing Profs, Mack Collier from The Viral Garden, Sarah Evans from PRSarahEvans.com, Valeria Maltoni from Conversation Agent, and many others on Twitter chats. It’s an easy way to learn from your peers, experts in the field, and basically anyone who is interested about a certain topic.

My Top 12 Twitter Chats By Day

Here are the 12 Twitter chats that I try to attend as often as my schedule allows (all times Eastern). Please note that there are several that overlap on Tuesday and Wednesday night – you’ll either have to multi-task and view all of them at once or pick the topic that looks most interesting that evening.

Monday

8P-11P #JournChat (chat with public relations professionals, bloggers, journalists)

Tuesday

12N-1P #SocialMedia (social media for business) This chat is designated by a specific #SM?? hashtag – each week increments by 1 see HashtagSocialMedia for more details.
8P-9P #SMBiz (small business networking)
8P-9P #PR20Chat (the latest in public relations)
9P-10P #EventProfs (social media and events)

Wednesday

11A-12N #BrandChat (personal branding)
1P-2:30P #SMChat (social media and communities)
8P-9P #IMCChat (Integrated Marketing Communications conversations)
8P-9P #SmallBizChat (small business tips & advice, especially new small businesses)

Thursday

4P-5P #MrktChat (travel and tourism marketing – lots of ski resorts represented here)

Friday

12N-1P #KaizenBlog (using Kaizen techniques for continuous improvement in social media)

Saturday

Take a break – it’s the weekend for crying out loud! (If you’re really bored, you can review the chats that you multi-tasked on Wednesday night…)

Sunday

9-10P #BlogChat (how to make your blog better)

Do you attend any of these chats? Which ones do you find the most interesting? Do you know of a great Twitter chat that I have missed? I’m always looking for new conversations to join, so please leave a comment below and let me know!

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