Content, content, content! Content is King! With the recent Google “Panda” and “Farmer” search engine optimization (SEO) updates, Google has taken a stand against websites that provide little original content. So I thought content might be a good topic for the Twitter chat #SMchat on May 18, 2011 at 1P ET.
I’ve talked to a few people about content recently and I’ve asked two special guests to join me to discuss Content Marketing on #SMchat: Ann Handley, Chief Content Officer at MarketingProfs, and Danielle Leitch, Executive Vice President of Client Strategy at MoreVisibility.
Ann spoke with me about her new book, Content Rules, written with C. C. Chapman and personalized especially for me (see photo) after I spoke at the MarketingProfs Digital Marketing Forum and what she said makes sense to me:
“My feeling is that you can’t have a Social Media Strategy without first having a Content Strategy. How can you speak before you know what to say?”
Danielle also recently discussed content strategy during the new #MVchat Twitter chat on May 12, 2011. If you haven’t joined #MVchat it’s a good place for a quick (half hour) discussion on different internet marketing topics. #MVchat is held on Thursdays from 3:30-4P ET. After the chat, I asked Danielle about content driving online revenue and she said:
“Content is essential when it comes to providing value to the user, positioning well in SERPs, creating sticky site or social account and establishing self (business) as industry leader. All of the above will contribute to revenue generation in one form or another – so YES, content directly correlates to making money online. Measuring time versus value for that content production is critical for ROI analysis. Don’t produce content for the sake of text – offer value in all content delivered.”
It appears that Danielle isn’t the only one who thinks good content equals more revenue. According to a MarketingSherpa case study on Content Marketing: Inbound strategy pulls in 25% more revenue, 70% more leads http://bit.ly/ldyBs2
I’m very excited that these smart ladies will be joining us and I’ve got several questions for them and for everyone who will be participating in #SMchat:
- Do you think sites with good SEO practices have been impacted by Google’s Farmer and Panda updates?
- Do you have a Social Media Strategy? A Content Strategy? If both, which came first and why?
- Nearly 1/4 (23%) of all social media messages contain links to content http://bit.ly/kUJBO0 – how do you make it easy to share?
- Have you found content=revenue like the MarketingSherpa Content Marketing case study? http://bit.ly/ldyBs2
- Now that we’re not just writing brochures, how can you repurpose content to minimize overload on creators? http://bit.ly/m7gtVE
Look for answers from Ann (@MarketingProfs) and Danielle (@DanielleLeitch), along with me (@SharonMostyn) and the rest of the #SMchat crew on May 18, 2011 from 1-2P ET! We look forward to seeing you there! Can’t make it or just shy? Leave your question or comment below and I’ll make sure you get an answer.
Well, the 2010 Winter Olympics in Vancouver, Canada ends today so I decided to try to come up with a “dream team” of Internet Marketing Olympians in several categories. The “events” are: Affiliate Marketing, Blogging, Email Marketing, Search Engine Marketing (including SEO/SEM/PPC), Social Marketing, Web Analytics, and I’ve even included an event for Vendors.
Search Engine Marketing
Hubspot – Dharmesh Shah, Mike Volpe, Rebecca Corliss, and Ellie Mirman
Marketing Profs – Ann Handley, Shelley Ryan, and Beth Harte
Radian 6 – Amber Naslund and Teresa Basich
The Duffy Agency – Kevin Duffy and Sean Duffy
I know I missed a lot of people/companies/organizations that should be on my 2010 Internet Marketing Olympic Dream Team – please post a comment and let me know who they are below. Thanks!
I want to make sure that readers are aware that I won the pass to this conference during the MarketingProfs’ Digital Marketing Mixer Sneak Peek. This in no way impacted my conference review below. Please see the Disclosures and Policies page for more information.
Last week, I attended the MarketingProfs’ Digital Marketing Mixer in Chicago. After 20+ years in the advertising/marketing business, I’m a bit jaded when it comes to conferences, but the speaker list looked good and it would give me a chance to meet “in person” many of the people that I had only met “virtually” via Twitter, email, etc., so I went. I generally consider conferences worthwhile if I get one or two takeaways from the whole conference. That was not the case at the MarketingProfs’ Digital Marketing Mixer. Instead, I got 3-5 things from EACH SESSION that I was ready to implement immediately!
My goal for the next MPDM is a good pic with all my Tweeps! I will be elaborating on the individual things I learned and how they’re being used in future posts, but I thought you might be interested in what some other people have to say about this event:
- Jay Baer summed the event up with 33 Hot Social Media and Digital Marketing Tips (and 8 Killer Quotes).
- I made Aneta Hall’s list of Best Social Media #mpdm Tweets (twice, but once was a RT).
- I didn’t make Michael Damphousse’s Top 20 Tweets from #mpdm, but there were many great people who did.
- Sean Duffy flew in from Sweden to attend! You can see how much he enjoyed the event in his response to the question, Are MarketingProfs Digital Mixers really worth the time and expense?
- Mack Collier blogged daily and posted a Marketing Profs Digital Marketing Mixer: Recap.
- Debra Ellis presented on combining Direct Marketing and Social Media and posted some great Twitter eTips about #mpdm.
- Sonny Gill blogged about the community panel.
- Alexandros Poulos provided BtoB insightsin his post.
- David B. Thomas live-blogged several of the MarketingProfs sessions, including “How Big Brands Engage in Real Time Conversations with Consumers”, “Integrating Social Media Into Your Marketing Strategy”, “Business Blogging Tips and Case Studies” and “30 Ideas from the Digital Marketing Mixer You Can Implement Tomorrow”.
- Matt Grant live-blogged several sessions.
- Teresa Basich posted her insights on the MPDM aftermath.
- Matt Cheuvront wrote about the MPDM theme of social media being an investment.
- DJ Francis posted the only picture of me facing the camera and smiling in his blog post, The MarketingProfs Digital Mixer is Over, But the Work is Just Beginning, although I’m partially blocked by a blurry guy.
- Jessica at Switch also posted Tips from the Digital Marketing Mixer in the Switch blog.
- Check out Eric Hoffman’s Marketing Profs Digital Marketing Mixer 2.0 post if you’re looking for downloadable Word doc notes of both days!
- Michael Brito wrote an article called, Lessons Learned from the MarketingProfs Digital Marketing Mixer 2009 on his blog.
I’m sure I’ve missed a few blog posts, if you’ll take the time to tell me about them, I’ll be sure to add them!