Integrated Marketing – My #ASW13 Presentation

It has been a long time since I have added a new blog post, but I have been busy, honest! In fact, this is a presentation that I gave at Affiliate Summit West 2013, also known as ASW13.

Sixty-five years ago, James Culliton described the role of the marketing manager as a “mixer of ingredients”; one who sometimes follows recipes prepared by others, sometimes prepares his own recipe as he goes along, sometimes adapts a recipe from immediately available ingredients, and at other times invents new ingredients no one else has tried.

Part of mixing your marketing ingredients is knowing which channels to focus on and which to avoid, kind of like the Food Network TV show Chopped where chefs take a mystery basket of ingredients and turn it into something amazing…or else they get chopped. For example, in one of the first episodes of Chopped, the chefs were given ground beef, wonton wrappers, cream of mushroom soup, bananas in the appetizer round. One chef refused to use the bananas in his appetizer and was eliminated. With help from Google’s Zero Moment of Truth and Chris Penn’s New Media Trinity, I’ll try to give you some tips that will help you to mix all the right ingredients to keep you from being eliminated.

In that episode, bananas were definitely the causes of concern or conflict. In today’s presentation we’ll also talk about marketing channel conflict and how to minimize conflicting channels by mixing all the ingredients properly.

And finally, we’ll take a look at the integrated marketing pyramid. Like the food pyramid, there is a hierarchy to integrated marketing and I’ll tell you what needs to be the base and the top of your marketing priorities. While mixing ingredients was great in 1948, in 2013 we’re not about mixing, we’re all about marketing integration, in fact Search Engine Watch declared 2013 as the year of integrated marketing.

According to Search Engine Watch, 2013 is the year of Marketing Integration and there are 3 levels of integrations you need to check out in 2013 in order to hit the marketing jackpot.

Marketing basics haven’t changed in 2013 (and probably never will). New channels, new tools, new platforms and new ideas, they are all new ways to achieve the same old goal – generate demand for your products and services.

–       Channels: More channels will start to integrate and consolidate as offline and online begins to work in concert together and the integrations of channels become more possible through new tools and solutions. For example, Social Media will become measurable and accountable. If you’re not on social media, you’re not doing your job. You don’t have to be on every social media channel, but you need to be measuring the activity (whether it’s visits, leads, sales or something else) coming from your social media and acting based on those results.

–       Campaigns: Integrated campaigns will become the everyday for marketers who are trying to leverage content across multiple channels and make the most out of their media spend. Ann Handley and CC Chapman wrote a book called Content Rules which outlines how to reimagine a single piece of content, like a blog post, into white papers, ebooks, podcasts, webinars and even videos. One thing to remember is that even the coolest, most engaging content in the world will fail if you don’t use manners and smart business skills to share it with others. The same way you wouldn’t go up to everyone at a conference and immediately try to start selling them on your product, the same rules apply to your content. People like to be approached in different ways and your marketing campaigns need to be integrated enough to help everyone without being too pushy.

–       Tools: Tools like Google Analytics become more important as marketers look to streamline their process, cut operational costs (time and money) and leverage the effect of seeing all their campaigns, channels and data in one place. You’ve heard talk about Big Data – using tools and gathering insights from the tons of the measurable information about your business and using that business intelligence to create actionable goals is becoming a priority.

Integrated marketing is a way to take different marketing methods such as mass marketing, one-to-one marketing, and direct marketing and create a seamless experience for the customer. A content marketing plan that combines paid media like PPC, earned media like your social following, and owned media like your blog, is a simple strategy that leads to success. By presenting a similar tone and style across all of your marketing methods, it reinforces your brand’s core message. The goal is to make all aspects of marketing communication such as online and offline advertising, public relations, direct marketing and social media work together as a unified force, which maximizes their market impact and cost effectiveness. The “Big Data” generated by all of these channels can be used to influence product development, pricing, distribution, etc. so you use the banana in the Chopped basket to enhance the marketing strategy rather than throw a monkey wrench into it.

So now that you understand what integrated marketing is, how do you take that strategy and use it to manage multiple channels?

First, collect all of the information about your company, your product, your competition and your target market. Going back to our Chopped example, think about the different ways you know how to cook your core ingredients and what tastes best to the judges who are your website’s audience.

Take all of that information to outline your integrated marketing communications plan from beginning to end – is the dish you’re going to make sweet, savory or have elements of both and how does that compare to your competition? This is one of the most important pieces of your marketing plan as it lets you see exactly what media and messaging they use in their own marketing campaigns, as well as how they reach their market and generate business. Create a SWOT analysis and capitalize on the things your competition isn’t doing well, or isn’t doing at all.

Review your integrated marketing communications plan. Take the extra minute to make sure your dish is complete and exactly what you think the audience will like best based on the info you collected. Unlike Chopped, if there’s anything you feel needs more research or additional information, you have time to do the extra work. Make sure promotional garnishes like coupons, rebates and discounts are considered, but don’t make them a main ingredient.

Periodically review the results of your plan, and adapt any aspects you need to in order to achieve better results. Take the feedback that you get from analytics and eliminate what isn’t working, concentrate on fixing what has promise and expand what is working. Stay on top of the activities and tools that your major competitors are using so you don’t get blindsided.

Hubspot has an ebook comparing SEO and Social Media in order to determine which is best for getting the most traffic to your site – and the answer is “it depends” – but it’s always better to do 1 thing well than 2 things not well. So you need to know which channels to focus on and which channels won’t deliver the results you need and should be avoided until you have the available resources.

Where the consumer spends time is where the advertiser must follow. A user may end up interacting with a website after being exposed to various online advertising vehicles. Considering that today consumers are using channels most convenient to where they are and what they are doing, all of this makes it tough for marketers to understand the actual impact of their campaigns.

Slingshot SEO analyzed more than 23 million conversions and found that paid advertising, referrals and SEO were most often undervalued with Organic Search undervalued by as much as 77% percent! On the other end of the spectrum, Direct Visits were overvalued by as much as 82% percent – which makes sense if your brand message is strong enough in paid, earned and owned media during the consideration process, then it’s understandable that people will remember your site and come back directly when they are ready to convert. Just because it is the last touch before purchase doesn’t mean there weren’t other factors in their decision-making process.

Google calls the online decision-making moment the Zero Moment of Truth – or ZMOT. They’re found that 84% of Americans perform some sort of ZMOT activities prior to purchase. The average shopper used 10.4 sources of information before buying. That’s a lot of shopping around! You have to be there when people are looking for things about your company, product or service.

Three really great ways of being there when people are starting the buying process are described by Chris Penn, VP at Shift Communications, as the New Media Trinity.

–       Content on your website and blog – since it is static, it’s always there for people to find you.

–       Conversation via social media – at the Zero Moment of Truth, people want to be part of the conversation or community.

–       Distribution via email – push media to inform or remind people where to find the information they need to make your product or service their decision.

When these three work hand-in-hand you have a well-balanced dish or in Vegas terms, Winner, Winner Chicken Dinner!

So what happens when your marketing channels don’t work together? There are 4 main causes of channel conflict that could happen when your marketing channels aren’t aligned.

–       Goal incompatibility – this is especially tough when you’re mixing online and offline goals. For example, getting a consumer to purchase in-store vs. online. Each sales channel wants to make the sale and this could be problematic without some method of looking at the big picture to acknowledge that overall sales goals were reached.

–       Territory disagreement – when something is available on one channel but not others, for example discounts on coupon sites that aren’t available to customers who found your site through search, that could cause channel conflict and artificially inflate the results for a certain channel. This needs to be taken into consideration when you determine your best-performing channels.

–       Inadequate communication – this sometimes causes a difference in perception. It’s important that all of your marketing channels communicate the same message, whether it’s online, offline in paid, owned or earned media.

–       Competition for resources – sometimes in the dessert round of Chopped, both competitors want to make ice cream but there is only one ice cream machine. Sales exclusivity is a perfect example of how competition for scarce resources can cause channel conflict.

Channel conflict WILL happen, both in your marketing and sales channels. So what do you do about it? There are 4 ways to minimize channel conflict:

–       Pricing approach – Many retailers price everything the same whether it’s online or offline, but sometimes pricing your products differently based on what channel they came in on makes sense in minimizing channel conflict, for example if online sales have shipping and handling it could offset the costs associated with your online marketing efforts or the lack of sales tax in states not impacted by the affiliate or Amazon tax could make the price differences negligible for the consumer. Mattel toys has in the past charged as much as 15% more for their products online in order to avoid channel conflicts with their retail merchants. Auction pricing offers companies an opportunity to sell products cheaper online without causing channel conflict.

–       Product approach – By offering a unique product or product or product bundle that is not available through all the company’s marketing channels, to minimize channel conflict. Ducati sold accessories and apparel online only, which gave people the opportunity to purchase their brick-and-mortar locations to buy motorcycles yet visit their website for other items to make their buying process complete. The product approach also allows the merchant to test pricing and product variables, without upsetting the consumer.

–       Brand approach – The decision of whether or not to use different brands in different marketing channels often comes down to a choice between flexibility and trust. Scandinavian Airlines launched a brand called Snowflake to compete in the low-cost carrier marketplace. Snowflake quickly became a well-known and reputable brand for travelers who were looking to travel without any extras that they might find on Scandinavian Airline’s flights.

–       Promotions approach – Estee Lauder is an example of using the promotions approach to minimize channel conflict. Although they sell directly to consumers online, they encourage brick-and-mortar purchases through high-volume retailers like Macy’s by the use of free products given away when a customer purchase price exceeds a certain sales threshold.

All of these approaches have their pros and cons, so it’s important to consider what will work best in your specific circumstance.

Like the food pyramid that Chopped contestants need to be aware of, marketers need to be aware of the integrated marketing pyramid:

–       Start by creating an effective, well-integrated plan, set goals for content, distribution and communication blending offline and online methods

–       Strategically link and leverage all elements in the communication mix across channels to be at the right place and the right time with the right message

–       Evaluate the contribution, not just the last click, of each element —including advertising, direct marketing, Facebook, Twitter and blogs—to maximize communication impact

–       Develop an effective content strategy, and build an editorial calendar, to make sure your messages are consistent and reach customers across all marketing channels

–       Use your editorial calendar topics to create engaging content to reach, impact and engage customers

–       Differentiate your brand – remember to use the power of the employee voice to humanize your brand – people buy from people, not brands.

What have I left off my integrated marketing shopping list? Please leave a comment below to let me know.

Leap List: 29 People to Help Your Marketing

The kids getting ready to "leap" off a terrain jump in Park City

The kids getting ready to "leap" off a terrain park jump in Park City

In 2010, I posted the Olympic Dream Team for Internet Marketing – a list of people from all aspects of the Marketing world who were providing thought leadership at that time. In honor of Leap Day (February 29th), I’m revisiting that list and giving you 29 Online Marketing thought leaders. Some of these people have remained on the list because they are consistently providing compelling and insightful information. People have dropped off the list, not through their own actions, but because my focus may have changed and others became more important to my current Marketing information needs, or it could be that we have simply lost touch. There are a few new names on the list that either I should have included back in 2010 or that we’ve only become acquainted since the original online Marketing Dream Team list was created. There is no particular order to the list, I’m excited to see posts from any of them in my Twitter stream, Facebook timeline, Google+ circle, or email inbox.

  1. Chris Penn
  2. Geno Prussakov
  3. DJ Waldow
  4. Wil Reynolds
  5. Chris Jones
  6. Dawn Westerberg
  7. Stephanie Miller
  8. Jen Goode
  9. Avinash Kaushik
  10. Andy Wetzler, Danielle Leitch and the MoreVisibility team
  11. Ann Handley
  12. Mike Volpe and the Hubspot team
  13. Shawn Collins, Missy Ward and the Affiliate Summit team
  14. Shelley Ryan
  15. Beth Harte
  16. Jeremiah Owyang
  17. Joseph Ruiz
  18. Elizabeth McCaffrey
  19. Jim Kukral
  20. Kristina Allen
  21. Cathryn Hrudicka
  22. John Foley Jr
  23. Megan Leap, Kathy Bushman, Penny Fiederlein and the MarketingProfs team
  24. Scott Brinker, Anna Talerico and the ion interactive team
  25. Scott Hardigree
  26. Amber Cleveland
  27. Lewis Poretz
  28. Alasdair Munn
  29. Michele Price

Bonus: Rachel, April, Andrea and Sara Beth – the ZipSetGo team (I added the ZipSetGo team and their #TNI Twitter chat as a bonus because their focus is travel rather than marketing, but I think it’s a great example of using social media marketing for the travel industry!)

OK, I cheated a little by combining people and companies on a few of the entries, but sometimes there were just too many smart people in one company to list them all! I consistently get valuable information and insights from these people and I respect their opinions. Even though we may not always agree, they always give me something to think about. Whose Marketing insights do you look forward to reading each day? Please add them in the list below…

Want to learn about affiliate marketing for free? Here’s how!

Fun and Games at Affiliate Summit
Fun and Games After the Sessions at Affiliate Summit

April is a very busy “holiday” month for me – our wedding anniversary, birthdays for several family members, Earth Day, usually Easter, and sometimes even Tax Day are reasons to celebrate. OK, maybe not Tax Day, unless you’re getting a tax refund, but in any case, I give away a lot of presents in April. From now until the end of April, I’d like to give YOU the opportunity to get a present from me, too!

I have written about how lucky I have been in attending previous Affiliate Summit events (look at that, an affiliate link!), but now I want to share that luck with you! I was fortunate enough to be given TWO GOLD PASSES (each a $279-$749 value) to Affiliate Summit East 2011, August 21-23 in New York City and I’d love to give them away to you! Leave a comment below telling me what you want to learn about affiliate marketing and I’ll randomly select 2 answers to each receive a Gold Pass to this exciting affiliate marketing conference!

You’ll get the opportunity meet the best and brightest people in the affiliate marketing industry for free! Gold passes to Affiliate Summit include:

  • Admission to the Meet Market and Exhibit Hall
  • Keynotes
  • Sunday educational sessions (except the Monetize Summit track); and
  • Access to the Affiliate Summit Social Network.

This pass does not include Monday and Tuesday sessions but you will have access to all recorded session videos and PowerPoint presentations after the Summit. Here come the disclaimers: Passes cannot be transferred, and the pass codes become invalid in the event the conference sells out (so register using them before Affiliate Summit East 2011 sells out in order to use them). Also, anybody registering for a complimentary pass who neither checks in at the conference nor cancels will be ineligible for future complimentary passes (so don’t say you’ll be there and not show up…it’s just not polite).

I’m so excited that Wil Reynolds will be giving one of the keynote addresses! He is an amazing and engaging speaker and although I have heard him speak several times, each time I learn something new. Bryan Eisenberg, also known as The Grok on Twitter, will also be giving a keynote at ASE11 and I can’t wait! I have followed Bryan’s writing for years and finally met him at Econsultancy’s Peer Summit 2010 event. I was blown away by how quickly and easily he came up with innovative solutions to what had seemed to be insurmountable problems so I’m really looking forward to hearing what he has to say to the Affiliate Summit attendees. Jon Spoelstra is also a keynote speaker at ASE11. Although I haven’t heard of him individually, I have heard of the Portland Trailblazers and New Jersey Nets, both of which he has managed.

Don’t forget to add the Twitter hashtag #ASE11 to your “watch list” for more news on speakers, sponsors, affiliate info, and even special events around the conference dates. Life isn’t all work and no play, and this conference isn’t either – some of the special events around Affiliate Summit conferences include parties and other networking events, including my personal favorite Trivia Tweetup (no Tweeting required, just a good knowledge of trivia).

What do you want to know about affiliate marketing? Leave your comment below by April 30th, 2011 and you could win one of two Gold Passes to Affiliate Summit East 2011!

2010 Blog Post Recap and Looking Forward to 2011

Mistletoe=Dung on a Twig. Eeuuuwwww!
Mistletoe=Dung on a Twig. Eeuuuwwww!

In January, 2010, I posted about how I was lucky at Affiliate Summit West 2010, and I’m ending the year with some lucky affiliate news from – I won their final Christmas quiz! I was able to determine the literal meaning of the word mistletoe is “Dung on a twig.” Can I just state for the record: YUCK!!! I now have an entirely new mental picture whenever someone talks about kissing under the mistletoe…

It seems affiliates were lucky for me in 2010, and maybe not so surprisingly my most popular blog post mentions no less than EIGHT affiliate marketers mentioned in it! Listed below are my top ten 2010 blog posts, ranked via pageviews according to my Google Analytics account. Count them down with me as we count down the last few hours of 2010:

10. Affiliate Summit West 2011 and Social Media Marketing 2011

9. 5 Questions About Building Brands Via Social Media

8. Talking SEO for our 1st Blog Birthday-Anniversary-Blogiversaryday

7. Testing, Testing, One, Two, Three…

6. How Do You Know Who To Interact With On Social Media?

5. Why Didn’t I Ask “How Did You Hear About Us?” I Already Know.

4. Twitter Chats – Fantastic for Insights and Visibility

3. Putting The Social Back In Social Media

2. Top 12 Twitter Chats by Day – What are your Favorites?

1. 2010 Internet Marketing Olympics Dream Team

Happy New Year – 2011! My wish is that the new year is happy, healthy, and prosperous for us all!

If you look at the topics of the blog posts above, there is a wide mix of marketing topics including social media, Twitter chats, brand building, SEO, and even some web analytics and email testing. What would you like to see more of in 2011? Please leave a comment below and let me know!

An Exciting Week for Conferences and Webinars

Great Conference Conversation at Affiliate Summit
Great Conference Conversation at Affiliate Summit East 2010

In an earlier post, I told you about my fascination with webinars and some tips for making them better. Last week I had an opportunity to participate in a webinar from the other side of the microphone. I was asked to be part of a panel for Social Media in Action: The Marketer’s Perspective, a webinar from WhatTheyThink – the printing and publishing industry’s leading media organization. It was a great experience and one I hope to repeat soon.

I was pleased by the adept way that Cary Sherburne moderated the panel, although my recent experience with a live panel moderator, Jen Goode, set a standard so high I wasn’t sure anyone could match it. Jen moderated an Ask The Experts roundtable at Affiliate Summit East 2010 and the discussion at her roundtable was informative and lively (and not just because of the brownies she brought for attendees). I learned so much at past Affiliate Summits I have attended that I was inspired to put in my own proposal to speak at Affiliate Summit West 2011. If you have any interest in using web analytics and online marketing best practices to assist in website redesign, please vote for my session: WEB REDESIGN BY THE NUMBERS. You have until Friday, October 8, 2010 to help select sessions for Affiliate Summit West 2011.

I was lucky enough to attend the last Affiliate Summit West on a free pass, and last week I was surprised with a free ticket to attend another conference! Eloqua is a marketing automation company that I spent nearly a year working with in order to supplement email automation and segmentation processes. I attended the Eloqua Experience in 2008 and took copious notes on lead scoring and lead nurturing in order to implement best practices and procedures for a former employer. Eloqua’s combination of automating targeting, measurement and sales intelligence impressed me enough to make a complimentary comment in a Twitter chat more than a month ago. Impressively, Eloqua not only responded to my Tweet to thank me, but they remembered what an Eloqua fan I was when they surprised me with the conference ticket in a blog post. Unfortunately, the combination of lack of a corporate travel budget combined with last-minute timing made attending a conference on the other side of the country virtually impossible, but I’m hoping the invitation will be extended for next year’s conference!

What conferences are you looking forward to attending next year? Please let me know in the comments section below! I’m working on putting together a list of interesting marketing conferences and webinars for 2011 and I’ll be happy to give you credit for finding the best marketing conference ever if you post a comment about it below!

Photo courtesy of Shawn Collins and Affiliate Summit.

The Luckiest Girl In Vegas!

Sharon and T2 visit the Grand Canyon prior to Affiliate Summit West 2010
Sharon and T2 visit the Grand Canyon prior to Affiliate Summit West 2010

As you know from my post on January 11th – Affiliate Summit West 2010 Here I Come – I attended the Affiliate Summit conference in Las Vegas last week. It all started at the end of 2009, when Jason Rubacky from ShareASale sent me a direct message on Twitter: ‘If I can get you a pass, would that help?” Since he was replying to my lament at MEDEX’s new affiliate program not having the budget to go to Affiliate Summit West 2010 (ASW10) this year, my answer was a heart-felt thank you for the kind offer! From that auspicious beginning, I knew ASW10 would be a lucky conference for me!

My husband, T2, and I flew in early so we could enjoy some time together before the conference began. We decided to play in a cash poker tournament on Saturday morning to practice for the Affiliate Summit Charity Poker Tournament to benefit the National Breast Cancer Foundation being held Saturday night. I’m not a very experienced poker player, but T2 really enjoys it so I’ll sometimes play in a tournament situation (where I know I’ll only lose a set amount of money) with him. Am I ever glad I did! We ended up coming in first (T2) and second (me) in the tournament! The winnings paid for an amazing helicopter trip to the Grand Canyon on Saturday afternoon (see the picture from our trip above)!

After our helicopter ride, T2 and I were invited to the party, where I proceeded to win a goodie bag from Team Loxly Marketing! Then it was off to the Charity Poker Tournament where T2 came in 11th and I came in 6th out of nearly 100 players! By the time the tournament was over, it was nearly 2AM Sunday so it was off to bed so T2 could make his plane the next day and I could head for the Meet Market and the first sessions of ASW10.

I was lucky enough to see Brian Littleton trying on his handmade ShareASale-logoed sweater while picking up my ticket to the amazing ShareASale party on Sunday evening. After Sunday’s sessions it was off to meet my ASW10 mentor, Karen Garcia, from GTO Management. After the Mentor Meet-up was the ShareASale party, where you didn’t have to be lucky to enjoy fun, food, and games ranging from Wii Sports to darts to craps, roulette, blackjack and poker because ShareASale picked up the tab for everything! They even had a moon bounce if you were so inclined…

Although it was midnight on Sunday night/Monday morning, several of us headed from the ShareASale party to the Strike Out Breast Cancer Midnight Bowling Fundraiser sponsored by GTO Management where sometimes being UNlucky is lucky! My team won the “Low Score” award and I won the “Most Gutterballs” award, plus a “Spare When It Counts” award – all from Things from Another World, a GTO client and sponsor of the event along with who provided great retro bowling shirts for all attendees.

I got a few hours sleep before Monday’s keynote and sessions began. After the sessions and a trip around the Exhibit Hall, it was time for the Affiliate Summit Trivia Tweetup. Although my team had a few technical difficulties (ask our team captain Brent Elias about that great football event called the Triple Crown…) we pulled off a come-from-behind win and received Gold Passes to Affiliate Summit East 2010 in August!

And my luck didn’t stop there! After another full day including the Pinnacle Awards presentation, keynote, and sessions on Tuesday, I found out that I won a gift card from the NY Times Store due to my visit of the booth! Heading to dinner from that unexpected luck, I was fortunate enough to meet up with Jen Goode in the hallway and get an invite to dinner with her and about a dozen of her nearest-and-dearest friends (or at least those lucky enough to catch up with her before they ate) following the Blogger Meet-up. A nice, interactive dinner with a mix of people I knew already and new people that I just met was the luckiest part of the trip!

Were you as lucky as I was at ASW10? Please let me know by posting a comment below!

Affiliate Summit West 2010 – Here I Come!

Visit Affiliate Summit

It has been less than 2 weeks since our New Year’s adventure and I’m already traveling again! This time next week I’ll be at Affiliate Summit West 2010, also known as #ASW10 on Twitter, and I can’t wait! Affiliate Summit announced on January 5th that the show was sold out, so it doesn’t do much good to put up my affiliate link to Meet Me at Affiliate Summit West 2010! but according to the Affiliate Summit blog,

We will be double-checking our attendee list for any duplicate registrations and as we process any cancellations, the Web site will open up and additional registrations will be accepted on a first-come, first-served basis.

Keep checking back on the Affiliate Summit site to see if spaces are available because this is one conference you can’t afford to miss!

What the heck is Affiliate Marketing?

I’m glad you asked! The short answer is Affiliate Marketing allows someone with a website (or blog or other online method of driving traffic to your site) to become your advertising partner. A customer visits the affiliate’s site, is directed to the merchant’s (your) website and the affiliate is compensated for either the lead or the sale (depending on how your affiliate program is set up). I’ll be writing a future post on Affiliate Marketing with more details, but that’s the quick explanation.

Why can’t I afford to miss Affiliate Summit West 2010?

Ok, since it’s sold out, and this is a last-minute post, you may end up having to miss Affiliate Summit West 2010, but you should plan on attending this twice-annual conference on affiliate marketing to expand your marketing reach at a fixed cost per visit/lead/sale. Since you only pay your affiliates based on the traffic that they generate to your site, it’s a win-win for everyone involved.

What do I need to know for Affiliate Summit?

Shawn Collins, an Affiliate Summit founder, posted a video First Timer’s Guide to Affiliate Summit 2010 if you need details on the event and a slide show about networking during ASW10. Adam Riemer, another active Affiliate Marketer, posted a guide on getting more from Affiliate Summit here. He suggests that a Poken is a necessity for this event.

What’s a Poken?

Poken is your social business card. Scrap the paper business card! Transfer contact info, including your social networks, instantly! Get your Poken Today! (This is a text affiliate link to Find A Poken, where I got my Poken for ASW10. I’ve also included banner affiliate links to Affiliate Summit, START POKEN, and others in the lower right hand section of my blog.)

I’m taking my Poken and business cards and headed to the show. If you’re going to be there, please look for me and say hello. I’d love to do some business together. Want me to look for you as well? Please leave a comment below and I’ll be sure to connect before, during, or after the event!

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