Book Marketing

A few weeks ago, I was the moderator for a great #smchat conversation on book marketing and publishing. There were so many insights that not only was I able to compile one post-chat blog post, I created TWO! The first half of the chat was on book publishing – different ways to have your book published: traditional or crowd-funded, indie publisher, self-publish, e-books and their formats, etc.

Here are some of the book publishing answers I learned from the #smchat participants:

Q1 What is the difference between “traditional” and “crowd-funded” book publishing? Advantages to each?

@JimKukral: Crowd-funding, or crowdsourcing is how I’m pre-funding my next new book series. Raised over $20k so far.

Q2 Everyone’s an author these days, is it getting easier to get a book deal or is self-published the way to go?

@DigitalKaitlyn: A2 I think it’s almost harder to get a book deal because there are so many writers now, self-publishing is a great way to start

@tcgagency: A2 At the same time, I read about one author who left his publishing house to pursue a bigger audience/profits with self-publishing.

@ambercleveland: A2. If you self publish, important to use multiple available platforms – Smashwords, Kobo, PubIt, Amazon, eBooks…etc

@JimKukral: Best advice. No agent or publisher needed. Write a book, get it out there. Learn how to market it. Over and over.

Sounds like the consensus to Q2 is self-publishing – so Q2b why would anyone go through a big name publisher?

@ambercleveland: A2.b. Advantages to big publisher is better access to libraries and bookstores

@adinfini: I think the big guys do have a better understanding of the marketing side of selling the books than most authors

Q2c: If self-publishing, are there any aspects that really would be better if you enlisted the services of a professional?

@ambercleveland: A2. c. Get professional assistance with editing and designing the cover (unless you have great graphic skills)

@CreativeSage: You may need to hire yr own publicist because trad. publishers won’t do enough—AND you promote yr book too

Q2d from @WhereitBlooms: If you self-publish do you hire an editor for proofing and input?

@tcgagency: Editors give you a fresh set of eyes on structure, flow, where needs beefing up, etc. That always makes for better writing.

Q3 Do formats matter? Is it better (or more-effective) to publish an e-book before you try a printed version?

@adinfini: Q3 in some ways ebook is harder to market

@CreativeSage: It would make sense to try e-book format 1st, but a good editor & book designer are most important, look professional

There were several sub-questions on the ebook publishing topic – the first from @akstout18 – Is CreateSpace the best platform for self publishing?

@sharonmostyn: Instead of CreateSpace, @JimKukral suggests BookBrewer & @ambercleveland likes LightningSource

@thehealthmaven asked, “Curious: How many books do u order/month? I love books – my ipad, book shelves are filled, but rarely walk into a book store anymore”

@lesleyridge: …my rule of thumb: reading for fun – iPad; book I will want to markup/underline for future reference, in-store buy

@sharonmostyn: ebooks are convenient but prefer “physical” book-like bookstores who can help recommend books I’ll like.

Want to know what else we talked about? Please visit the second part of the Book Marketing Recap – Social Media and Other Marketing Methods. One of the most provocative Tweets was from @jettzworld, “Everyone may be an author but ever few are writers. #justsaying,” to which Alex from @tcgagency replied, “I’d say it’s the other way around. We all write emails, Tweets, etc. But how many complete a creative work like authors?” So maybe there’s hope for me yet!