- Sharon Mostyn – Author of Motherhood, Marketing, and Medical Mayhem
Welcome to my site! On my blog, I discuss everything from motherhood to marketing to the medical mayhem that the Mostyn family seems to experience on a regular basis. I’ve got two teenagers so the motherhood part is obvious and you can find more details about my professional marketing qualifications below. I hope you enjoy your time on my site. Opinions and observations on this blog are my own and do not necessarily reflect those of my employers.
PROFESSIONAL QUALIFICATION SUMMARY
- Award-winning Inbound Marketing Certified Professional with direct response advertising and e-commerce management experience achieving increasingly responsible positions over more than 20 years.
- Comprehensive knowledge of every aspect of online and offline marketing and communications, from social media, affiliate, email, and search to outdoor, print, and TV demonstrated in detailed reporting to both internal and client C-level executives.
- Played key roles in senior operational positions at regional community bank, 1st Mariner Bank, international travel medical insurance and security assistance provider MEDEX Global Solutions, Custom Direct, and the now-defunct Brennan Response by establishing the companies as leaders in their respective industries as a result of aligning departmental and corporate goals.
- Held profit and loss (P&L) responsibility for annual marketing budgets in excess of $40MM.
- Managed a team of 8 on-premise personnel and up to 16 contract workers overseas.
- Individual success with personal blog (www.SharonMostyn.com) and actively-engaged Twitter following of 3,100+ (@SharonMostyn).
SPEAKING EVENTS & ONLINE CHAT MODERATION
Social Media Twitter Chat – Wednesdays 1-2PM ET – #SMChat Moderator / Marketing Editor: beginning March 2010 to present
Coremetrics Client Summit – Actionable Web Analytics Increases Key Performance Metrics: Washington, DC, September 2008
MarketingProfs Business-to-Business Forum – Email Testing for Higher ROI: Boston, MA, May 2010
WhatTheyThink’s “Ultimate Social Media Primer” Webinar Series – Social Media in Action: The Marketer’s Perspective, September 2010
Blue Sky Factory User’s Conference – Getting People to Open Your Email: Baltimore, MD, November 2010
Affiliate Summit West 2011 – Web Redesign by the Numbers: Las Vegas, NV, January 2011
MarketingProfs Digital Marketing Forum – Program Advisory Committee / Social Media Best Practices to Heat Up Your Marketing: Austin, TX, February 2011
AMA in the AM – An Analytical Approach to Website Redesign and Overhaul: Baltimore, MD, February 2011
RECENT GUEST BLOGGING & THOUGHT LEADERSHIP MENTIONS
MarketLikeAChick.com – Passion In Marketing – 10 Tips Kreesha Turner Can Teach You, January 2010
FreelanceMom.com – Social Networking for Mompreneurs – Moms to Follow, February 2010
J.Damico Marketing Communications – Why B2B SEO Copywriting Is Like a Nutrition Label, March 2010
Urban SEO – Follow Friday, not that complicated, March 2010
B2B Social Media Digest – Social media for salespeople? Where do we start?, March 2010
Multichannel Magic – Who’s in Your Community: Friend, Follower, or Figment?, March 2010
Dwesterberg’s Blog – Good People Day – @garyvee’s great idea, April 2010
The3six5 – 365 days told by 365 different people, May 3, 2010
Web Marketing Therapy – Featured Wild Web Woman – Sharon Mostyn, Blogger, Social Marketing Maven and Mom, June 2010
The Email Guide – #Follow Friday: Geography has made us neighbors – History has made us friends, July 2010
Designing Success – How I Make The Most Of Online Chats, August 2010
Post-Click Marketing Blog – The Fantastic Five: Online Marketing Reads of the Week, August 2010
AM Navigator Affiliate Marketing Blog – Google Instant and Its Impact on Affiliate Marketing, September 2010
Post-Click Marketing Blog – How To Keep Conversions Up Before Anticipated Promotional Times, October 2010
AM Navigator Affiliate Marketing Blog – Google Instant and Its Impact on Affiliate Marketing, September 2010
Post-Click Marketing Blog – How To Keep Conversions Up Before Anticipated Promotional Times, October 2010
Christopher S. Penn’s Out Of Date Newsletter – Stuff You Did, November 2010
AM Navigator Affiliate Marketing Blog – 35 Affiliate Marketing Predictions for 2011, December 2010
FeedFront Magazine – Is Your Social Media Expert A Fraud?, (Page 9 = 11/72), January 2010
Social Media B2B – Social Media B2B Editor Speaking at MarketingProfs Digital Marketing Forum, January 2010
Tricia.me – Amazing Women in Affiliate Marketing, January 2010
Spredfast Blog – Getting Back to the Basics – Social Media Marketing Best Practices, February 2010
The Cross-Channel Conversation – Social Media Back to Basics Everyone Forgets, February 2010
Search Marketing Sage – Social Media Best Practices To Heat Up Your Marketing, February 2010
Subjectively Speaking – Social Media Best Practices Presentation, February 2010
The Baltimore Chapter of the American Marketing Association – Event Recap: AMA in the AM: An Analytical Approach to Web Redesign & Overhaul, Feb 2011
The Post Click Marketing Blog – Long Form Or Short Form-Which Lead Generation Length Is Best, March 2011
Amber Cleveland’s Blog – Keep It Simple Friday Series – Gratitude, March 2011
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