Sharon Mostyn - Author of Motherhood, Marketing, and Medical Mayhem
Sharon Mostyn – Author of Motherhood, Marketing, and Medical Mayhem

Welcome to my site!  On my blog, I discuss everything from motherhood to marketing to the medical mayhem that the Mostyn family seems to experience on a regular basis. I’ve got two teenagers so the motherhood part is obvious and you can find more details about my professional marketing qualifications below. I hope you enjoy your time on my site. Opinions and observations on this blog are my own and do not necessarily reflect those of my employers.


  • Award-winning Inbound Marketing Certified Professional with direct response advertising and e-commerce management experience achieving increasingly responsible positions over more than 20 years.
  • Comprehensive knowledge of every aspect of online and offline marketing and communications, from social media, affiliate, email, and search to outdoor, print, and TV demonstrated in detailed reporting to both internal and client C-level executives.
  • Played key roles in senior operational positions at regional community bank, 1st Mariner Bank, international travel medical insurance and security assistance provider MEDEX Global Solutions, Custom Direct, and the now-defunct Brennan Response by establishing the companies as leaders in their respective industries as a result of aligning departmental and corporate goals.
  • Held profit and loss (P&L) responsibility for annual marketing budgets in excess of $40MM.
  • Managed a team of 8 on-premise personnel and up to 16 contract workers overseas.
  • Individual success with personal blog ( and actively-engaged Twitter following of 3,100+ (@SharonMostyn).


Social Media Twitter Chat – Wednesdays 1-2PM ET – #SMChat Moderator / Marketing Editor: beginning March 2010 to present

Coremetrics Client SummitActionable Web Analytics Increases Key Performance Metrics: Washington, DC, September 2008

MarketingProfs Business-to-Business ForumEmail Testing for Higher ROI: Boston, MA, May 2010

WhatTheyThink’s “Ultimate Social Media Primer” Webinar SeriesSocial Media in Action: The Marketer’s Perspective, September 2010

Blue Sky Factory User’s ConferenceGetting People to Open Your Email: Baltimore, MD, November 2010

Affiliate Summit West 2011Web Redesign by the Numbers: Las Vegas, NV, January 2011

MarketingProfs Digital Marketing ForumProgram Advisory Committee / Social Media Best Practices to Heat Up Your Marketing: Austin, TX, February 2011

AMA in the AMAn Analytical Approach to Website Redesign and Overhaul: Baltimore, MD, February 2011


MarketLikeAChick.comPassion In Marketing – 10 Tips Kreesha Turner Can Teach You, January 2010

FreelanceMom.comSocial Networking for Mompreneurs – Moms to Follow, February 2010

J.Damico Marketing CommunicationsWhy B2B SEO Copywriting Is Like a Nutrition Label, March 2010

Urban SEOFollow Friday, not that complicated, March 2010

B2B Social Media DigestSocial media for salespeople? Where do we start?, March 2010

Multichannel MagicWho’s in Your Community: Friend, Follower, or Figment?, March 2010

Dwesterberg’s BlogGood People Day – @garyvee’s great idea, April 2010

The3six5 – 365 days told by 365 different people, May 3, 2010

Web Marketing TherapyFeatured Wild Web Woman – Sharon Mostyn, Blogger, Social Marketing Maven and Mom, June 2010

The Email Guide#Follow Friday: Geography has made us neighbors – History has made us friends, July 2010

Designing SuccessHow I Make The Most Of Online Chats, August 2010

Post-Click Marketing BlogThe Fantastic Five: Online Marketing Reads of the Week, August 2010

AM Navigator Affiliate Marketing BlogGoogle Instant and Its Impact on Affiliate Marketing, September 2010

Post-Click Marketing BlogHow To Keep Conversions Up Before Anticipated Promotional Times, October 2010

AM Navigator Affiliate Marketing BlogGoogle Instant and Its Impact on Affiliate Marketing, September 2010

Post-Click Marketing BlogHow To Keep Conversions Up Before Anticipated Promotional Times, October 2010

Christopher S. Penn’s Out Of Date NewsletterStuff You Did, November 2010

AM Navigator Affiliate Marketing Blog35 Affiliate Marketing Predictions for 2011, December 2010

FeedFront MagazineIs Your Social Media Expert A Fraud?, (Page 9 = 11/72), January 2010

Social Media B2BSocial Media B2B Editor Speaking at MarketingProfs Digital Marketing Forum, January 2010

Tricia.meAmazing Women in Affiliate Marketing, January 2010

Spredfast BlogGetting Back to the Basics – Social Media Marketing Best Practices, February 2010

The Cross-Channel ConversationSocial Media Back to Basics Everyone Forgets, February 2010

Search Marketing SageSocial Media Best Practices To Heat Up Your Marketing, February 2010

Subjectively SpeakingSocial Media Best Practices Presentation, February 2010

The Baltimore Chapter of the American Marketing AssociationEvent Recap: AMA in the AM: An Analytical Approach to Web Redesign & Overhaul, Feb 2011

The Post Click Marketing BlogLong Form Or Short Form-Which Lead Generation Length Is Best, March 2011

Amber Cleveland’s BlogKeep It Simple Friday Series – Gratitude, March 2011