A few weeks ago, I was the moderator for a great #smchat conversation on book marketing and publishing. There were so many insights that not only was I able to compile one post-chat blog post, I created TWO! The first half of the chat was on book publishing and the post below contains some of the book marketing insights I learned from the lively #smchat discussion:
Q4 You’ve written a book-now what? Do you need special book marketing skills? What role does social media play?
Book marketing starts at book conception. BEFORE it’s written.
But SM does help in determining your audience. Is there a need for the book? Who will have interest?
A4. Tons of book marketing resources available, do your homework. Social media plays a huge role, gives audience access to authors
Q4b: How soon should you begin promoting your book before it is finished & is it possible to promote “too early”?
@akstout18 asks, “Is there a risk in letting ppl know about your book idea before it’s finished?” @thehealthmaven:
Use SoMe to find out where your target market is & what they are taking about, build & leverage tribes before book comes out
Non-fiction gets submitted as a proposal. fiction needs 2b complete
For fiction, you definitely want a completed and polish manuscript before submitting. Nonfic has different rules
For non-fiction, submit an outline + 3 chapters and your marketing position (after your research) to agent/publisher (cont.)
For novels/memoirs, the writing is more key, often need to finish book & get editor before submitting manu.
Nobody is going to steal your idea. Block and tackle. Ideas are worthless, implementation is everything
New authors often worry about ideas being stolen. Once you see how hard it is to sell an idea, you’ll get over that 😛
Q5 Videos, TV spots, print and online display ads – what’s the most inventive way you’ve seen a book marketed?
A5. Use a QR code on your business card that takes them to your site where they can purchase your book
Inventive video “trailers” & author interviews; integrated approach w/ social media, PR, targeted mktg, crowdsourcing
Do you see the little button on my Twitter avatar? That’s called a PicBadge
, and it’s another creative marketing tactic (cont.)
PicBadges are all about solidifying your brand – keep a primary author page, integrate book in picbadge (cont.) I actually blogged about that today with a step-by-step guide on how to create a PicBadge for your book > http://t.co/DIP2u4CN
Q5 Sending advanced copies to a small group of people and asking them to leave an Amazon review, good or bad.
The hangout feature on google + is really great. You can invite key people that you want to network with.
What’s the best way to reach out to book clubs? GoodReads presence? Amazon Author pages? Other?
If you are really interested in the book marketing topic, @ambercleveland recommends #BookMarketChat with @ClaudiaC Thursdays at 4PM ET. And we’ll end with this reminder from @JimKukral: Nothing can happen until you write something. Get to work.