Photo courtesy of and copyright Paul Prawdiuk, Free Range Stock, www.freerangestock.com
I wanted to take a minute to wish everyone a very happy Halloween! The kids went trick-or-treating, so we’re stocked up on candy for at least the next 24 hours or so.
One of the email marketing initiatives that I developed for work is a Holiday Greetings email for any applicable holidays. This gives us another reason to contact our subscribers other than the direct sales pitch, plus it’s just a nice thing to do. The company where I currently work is a travel medical and security assistance provider called MEDEX Global Group. Our subscribers have responded positively to the holiday greetings in general and the MEDEX Global Group Halloween email creative in particular.
Do you take the time to wish your subscribers happy holidays? Are there any holidays that you avoid? Which holiday campaigns perform the best for you? Please leave a comment below and let me know what works for you! Happy Halloween!
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