Category Archives: Web Analytics

Canceling Events: What Might Have Been

It’s difficult for organizations to make the decision to cancel an event, but hopefully people understand that it’s more important to stay safe when the roads are bad than it is to attend an event.

Also posted in General Updates, Marketing, Social Media | Tagged , , , , , , , , | 2 Responses

2010 Blog Post Recap and Looking Forward to 2011

Top ranked blog posts for 2010 included topics like Social Media Marketing, Brand Building, Social Media, SEO, Testing, Web Analytics, and Twitter Chats.

Also posted in Affiliate Marketing, Branding, General Updates, Marketing, Social Media, Twitter Chats | Tagged , , , , , , , , | 1 Response

An Exciting Week for Conferences and Webinars

In one week, I was a panelist in a webinar, posted a speaking proposal for an affiliate conference, and was offered a free pass to another conference for being a brand advocate.

Also posted in Affiliate Marketing, General Updates, Marketing | Tagged , , , , , , , , , , , , | 1 Response

Why Didn’t I Ask “How Did You Hear About Us?” I Already Know.

During a Twitter chat on conversion rate optimization (#CROchat), several participants recommended that you shouldn’t ask “How did you hear about us?” Here’s why I agree…

Also posted in DRTV, General Updates, Marketing, Twitter Chats | Tagged , , , , , , , , , | 2 Responses

Testing, Testing, One, Two, Three… #SMchat Topic for 05/12/10

Testing of marketing campaigns was a prevalent theme at the MarketingProfs B2B Forum (MPB2B) and hopefully this theme will continue during #SMchat.

Also posted in Email Marketing, General Updates, Marketing, Twitter Chats | Tagged , , , , , , , | 3 Responses

Location, Location, Location!

Tweet I’m in Boston speaking at the MarketingProfs B2B Forum, which is a beautiful city for a conference although Boston has had some water problems in the past few days. (Can you say ‘massive water main break?’ See my post on the3six5.com for more details.) It struck me as a great location, being a quick […]

Also posted in Email Marketing, General Updates, Marketing, Motherhood | Tagged , , , , , , , , | 1 Response

Marketing and Web Analytics – #SMchat 4/21/10

The 4/21/10 #SMchat topic will be marketing and analytics. I’ll be moderating so I thought you would like to know the questions in advance.

Also posted in General Updates, Marketing, Twitter Chats | Tagged , , , , , , , , , | 3 Responses

Cyber Monday Mayhem: Bigger Is Not Always Better

Bigger is not always better when it comes to swollen lips, online shopping traffic, or landing page content. Sometimes less really is more.

Also posted in Marketing, Medical Mayhem | Tagged , , , , , , , | 1 Response