It's difficult for organizations to make the decision to cancel an event, but hopefully people understand that it's more important to stay safe when the roads are bad than it is to attend an event.
During a Twitter chat on conversion rate optimization (#CROchat), several participants recommended that you shouldn't ask "How did you hear about us?" Here's why I agree...
Testing of marketing campaigns was a prevalent theme at the MarketingProfs B2B Forum (MPB2B) and hopefully this theme will continue during #SMchat.
I’m in Boston speaking at the MarketingProfs B2B Forum, which is a beautiful city for a conference although Boston has had some water problems in the past few days. (Can you say ‘massive water main break?’ See my post on the3six5.com for more details.) It struck me as a great location, being a quick train […]
The 4/21/10 #SMchat topic will be marketing and analytics. I'll be moderating so I thought you would like to know the questions in advance.
Bigger is not always better when it comes to swollen lips, online shopping traffic, or landing page content. Sometimes less really is more.