Web Analytics

2601, 2011

Canceling Events: What Might Have Been

By |January 26th, 2011|General Updates, Marketing, Social Media, Web Analytics|2 Comments

It's difficult for organizations to make the decision to cancel an event, but hopefully people understand that it's more important to stay safe when the roads are bad than it is to attend an event.

3112, 2010

2010 Blog Post Recap and Looking Forward to 2011

By |December 31st, 2010|Affiliate Marketing, Branding, General Updates, Marketing, Social Media, Twitter Chats, Web Analytics|1 Comment

Top ranked blog posts for 2010 included topics like Social Media Marketing, Brand Building, Social Media, SEO, Testing, Web Analytics, and Twitter Chats.

2909, 2010

An Exciting Week for Conferences and Webinars

By |September 29th, 2010|Affiliate Marketing, General Updates, Marketing, Web Analytics|1 Comment

In one week, I was a panelist in a webinar, posted a speaking proposal for an affiliate conference, and was offered a free pass to another conference for being a brand advocate.

2608, 2010

Why Didn’t I Ask “How Did You Hear About Us?” I Already Know.

By |August 26th, 2010|DRTV, General Updates, Marketing, Twitter Chats, Web Analytics|2 Comments

During a Twitter chat on conversion rate optimization (#CROchat), several participants recommended that you shouldn't ask "How did you hear about us?" Here's why I agree...

1005, 2010

Testing, Testing, One, Two, Three… #SMchat Topic for 05/12/10

By |May 10th, 2010|Email Marketing, General Updates, Marketing, Twitter Chats, Web Analytics|3 Comments

Testing of marketing campaigns was a prevalent theme at the MarketingProfs B2B Forum (MPB2B) and hopefully this theme will continue during #SMchat.

305, 2010

Location, Location, Location!

By |May 3rd, 2010|Email Marketing, General Updates, Marketing, Motherhood, Web Analytics|1 Comment

I’m in Boston speaking at the MarketingProfs B2B Forum, which is a beautiful city for a conference although Boston has had some water problems in the past few days. (Can you say ‘massive water main break?’ See my post on the3six5.com for more details.) It struck me as a great location, being a quick train […]

2004, 2010

Marketing and Web Analytics – #SMchat 4/21/10

By |April 20th, 2010|General Updates, Marketing, Twitter Chats, Web Analytics|3 Comments

The 4/21/10 #SMchat topic will be marketing and analytics. I'll be moderating so I thought you would like to know the questions in advance.

112, 2009

Cyber Monday Mayhem: Bigger Is Not Always Better

By |December 1st, 2009|Marketing, Medical Mayhem, Web Analytics|1 Comment

Bigger is not always better when it comes to swollen lips, online shopping traffic, or landing page content. Sometimes less really is more.