Email Marketing

3105, 2012

Another Penn State Scandal? Email Marketing Problems Now

By |May 31st, 2012|Branding, Email Marketing, General Updates, Marketing, Motherhood|0 Comments

In 2011, Penn State was embroiled in a horrible athletics scandal. In 2012, their email marketing practices could get them in trouble with CAN SPAM.

1711, 2010

Conferences, Chats, Mentions, and a New Job, too!

By |November 17th, 2010|Email Marketing, General Updates, Marketing, Social Media, Twitter Chats|4 Comments

It's been a busy few weeks and I'm about to get even more busy! I'm looking forward to new challenges ahead!

1005, 2010

Testing, Testing, One, Two, Three… #SMchat Topic for 05/12/10

By |May 10th, 2010|Email Marketing, General Updates, Marketing, Twitter Chats, Web Analytics|3 Comments

Testing of marketing campaigns was a prevalent theme at the MarketingProfs B2B Forum (MPB2B) and hopefully this theme will continue during #SMchat.

305, 2010

Location, Location, Location!

By |May 3rd, 2010|Email Marketing, General Updates, Marketing, Motherhood, Web Analytics|1 Comment

I’m in Boston speaking at the MarketingProfs B2B Forum, which is a beautiful city for a conference although Boston has had some water problems in the past few days. (Can you say ‘massive water main break?’ See my post on for more details.) It struck me as a great location, being a quick train […]

504, 2010

Don’t Put All of Your Eggs In One Basket

By |April 5th, 2010|Affiliate Marketing, DRTV, Email Marketing, General Updates, Marketing, Social Media|3 Comments

In marketing, as in life, it is best to diversify your interests. Testing multiple marketing channels to see what works for you is the best strategy.

2802, 2010

2010 Internet Marketing Olympics Dream Team

By |February 28th, 2010|Affiliate Marketing, Email Marketing, General Updates, Marketing, Social Media|21 Comments

Here is my list of internet marketing "Olympians" who I would want on my dream team of gold-medal champions - who did I miss, who would you pick and why?

2612, 2009

Happy Holidays, Season’s Greetings, or Merry Christmas?

By |December 26th, 2009|Email Marketing, General Updates, Marketing|0 Comments

How do you wish your customers happy holidays? Are you specific: Merry Christmas, Happy Kwanzaa, Happy Hanukkah? Or generic: Season's Greetings, Happy Holidays?

611, 2009

Top 5 Tips from a Webinar Connoisseur

By |November 6th, 2009|Email Marketing, General Updates, Marketing|8 Comments

I LOVE webinars!!! I consider myself a “webinar connoisseur” because I view several webinars each week, either live or recorded. The insights that I get from these web conferences are unique and extraordinary knowledge that I can obtain in few other places. Here's how you can make sure your webinar meets my high standards!

3110, 2009

Did You Wish Everyone A Happy Halloween?

By |October 31st, 2009|Email Marketing, Marketing|0 Comments

Happy Halloween from Sharon Mostyn. Did you wish your email subscribers a Happy Halloween?

2710, 2009

The Right Message, to the Right Person, at the Right Time.

By |October 27th, 2009|Email Marketing, Marketing, Motherhood|1 Comment

This post uses a message from a school as an example of how having the right message, to the right person, at the right time can generate goodwill toward the sender.