In 2011, Penn State was embroiled in a horrible athletics scandal. In 2012, their email marketing practices could get them in trouble with CAN SPAM.
Testing of marketing campaigns was a prevalent theme at the MarketingProfs B2B Forum (MPB2B) and hopefully this theme will continue during #SMchat.
I’m in Boston speaking at the MarketingProfs B2B Forum, which is a beautiful city for a conference although Boston has had some water problems in the past few days. (Can you say ‘massive water main break?’ See my post on the3six5.com for more details.) It struck me as a great location, being a quick train […]
How do you wish your customers happy holidays? Are you specific: Merry Christmas, Happy Kwanzaa, Happy Hanukkah? Or generic: Season's Greetings, Happy Holidays?
I LOVE webinars!!! I consider myself a “webinar connoisseur” because I view several webinars each week, either live or recorded. The insights that I get from these web conferences are unique and extraordinary knowledge that I can obtain in few other places. Here's how you can make sure your webinar meets my high standards!
Happy Halloween from Sharon Mostyn. Did you wish your email subscribers a Happy Halloween?