Jack of All Trades or Master of One? #SMChat – My First Twitter Chat As Moderator

Twitter Chats
Twitter Chats, especially #SMChat, are great!

#SMChat is a Twitter chat which takes place on Wednesdays from 1-2:30P ET. Founded in May 2009 by Chris Jones, also known as @sourcePOV on Twitter, #SMChat is a lively discussion on all things related to social media. Chris asked me to provide strategy for Marketing topics on #SMChat and be the moderator for those topics where we didn’t have a guest moderator – I was thrilled to accept!

This St Patty’s Day, we didn’t talk about Leprechauns, we discussed jack-of-all-trades marketers vs. single-subject (i.e. email, affiliate, SEO, brand, PR, social media, etc.) marketing specialists. Here are the questions we discussed:
Intro: Welcome to #SMChat – tell us all about you!
Q1: We’ll start easy…Are you a Jack-of-all-Trades (JOAT) or a single-subject marketer?
Q2: Based on your Q1 answer, what are the benefits of being a JOAT or single-subject marketer?
Q3: Which do you think is better & why?
Q4: What are the HR implications – more/better jobs for one vs. the other? Room for advancement?
Q5: Are there Social Media advantages to one over the other?

Here is the Transcript from March 17, 2010 (All times are Pacific Time):
1:16 am CreativeSage: Thx for RTs?Join us Wed. 3/17, 1PM ET for #SMChat topic: Jack-of-All-Trades or Master of One? @sharonmostyn moderates: http://bit.ly/bsVDMS
2:19 am sourcepov: RT @CASUDI @bpluskowski “Love to host #smchat on Collab Leadership” .. I heard that :) 3/24 is free, plenty of time for framing. Let me know
2:38 am sourcepov: RT @Mandy_Vavrinak @hacool @sharonmostyn Hope to see my #blogchat friends WEDS 1-2:30P ET at #SMCHAT
2:42 am sourcepov: RT @kikilitalien @prophetwriter re: #SMCHAT http://wthashtag.com/smchat next topic WEDS 1pEDT: http://bit.ly/smcQ40
2:49 am deanmeistr: RT @CreativeSage: Join us Wed 3/17 1PM ET #SMChat topic: Jack-of-All-Trades or Master of One? @sharonmostyn moderates: http://bit.ly/bsVDMS
3:43 am TimsStrategy: @sourcepov Is that Social Media Chat? #SMCHAT ? Sounds interesting . . .
4:03 am VictorCanada: RT @sourcepov @Mandy_Vavrinak @hacool @sharonmostyn Hope to see my #blogchat friends WEDS 1-2:30P ET at #SMCHAT
4:44 am Mandy_Vavrinak: @VictorCanada @sourcepov @hacool @sharonmostyn thanks for the invite & reminder on #SMchat tomorrow. I’ll do my best :)
4:50 am correlationist: RT @Mandy_Vavrinak: @VictorCanada @sourcepov @hacool @sharonmostyn thanks for the invite & reminder on #SMchat tomorrow. I’ll do my best :)
5:10 am sourcepov: New comments on “Org Culture as Barrier to 2.0″ http://bit.ly/povCL (thanks for insights) #orgdev #e20 #gov20 #smchat
5:17 am hacool: @sourcePOV I hope to make it, esp. after missing a few during vacation, but it depends on length of meetings. #SMCHAT
11:47 am prophetwriter: RT @sourcepov: RT @kikilitalien @prophetwriter re: #SMCHAT http://wthashtag.com/smchat next topic WEDS 1pEDT: http://bit.ly/smcQ40
12:07 pm sharonmostyn: @atownley Happy St. Patrick’s Day! Hope it’s not freezing or raining to ruin your fun, but if it is you can always join us on #SMChat :)
12:11 pm sharonmostyn: Thx for RTs-see you at 1P ET for #SMChat! @tanyanoel @CreativeSage @deanmeistr @VictorCanada @correlationist @Mandy_Vavrinak @prophetwriter
12:14 pm sharonmostyn: @TimsStrategy In case @sourcePOV didn’t answer: #SMChat is social media. Today’s topic can be found at http://bit.ly/bsVDMS Hope to see you!
12:53 pm atownley: @sharonmostyn thanks, sharon. Sun’s actually trying to come out. Have the phone, so will still try and drop in. Need to get back to #smchat!
1:20 pm sourcepov: To drive innovative #marketing w/ #socialmedia don’t miss #SMCHAT 1pET w/ topic editor & mod @SharonMostyn #smm #brandchat
1:43 pm bpluskowski: New Post: How many arrows are in your Innovation Quiver? http://wp.me/plxkn-aQ let me know! #smchat #innochat #innovation #strategy #wif09
2:26 pm sharonmostyn: RT @bpluskowski How many arrows are in your Innovation Quiver? http://wp.me/plxkn-aQ let me know! #smchat #innochat #innovation #strategy
2:28 pm sharonmostyn: @eprussakov Always happy to RT great stuff! If you’re around at 1P ET would love your input on #SMChat. Info at http://bit.ly/bsVDMS
2:33 pm LauraMattis: Really looking forward to #SMChat @ 1pm Eastern and #SmallBizChat @ 8pm Eastern today though!
2:33 pm sharonmostyn: @eprussakov #SMChat is every Weds at 1P ET – topics vary, but I’ll be heading up the Marketing segments. Would love an affiliate #SMChat!
2:34 pm sharonmostyn: Glad to hear it! Me, too! RT @LauraMattis: Really looking forward to #SMChat @ 1pm Eastern and #SmallBizChat @ 8pm Eastern today though!
2:39 pm sharonmostyn: @eprussakov You can get a notification whenever there’s a new discussion topic posted via the #SMchat ning network at http://bit.ly/cgSm69
2:40 pm sharonmostyn: I’ll have to ask @sourcePOV about starting a #SMChat mailing list! RT @eprussakov: Got a mailing list with advance notifications on topics?
2:51 pm realize_ink: Keep getting requests 4 last week’s “Soc Med for Change: From Convo 2 Action” #SMChat transcript. Here is it again: http://bit.ly/cGWN4R
2:54 pm realize_ink: Can’t wait for the brilliant @sharonmostyn to mod “Jack of all Trades or Master of One” #SMchat @ 1p ET. Qs: http://bit.ly/bsVDMS Join us!
3:00 pm CathyWebSavvyPR: RT @sharonmostyn: Glad to hear it! Me, too! RT @LauraMattis: Really looking forward to #SMChat @ 1pm Eastern and #SmallBizChat @ 8pm Eastern today though!
3:06 pm sharonmostyn: @realize_ink Thanks for the kind words and the #SMChat mention – see you at 1p ET?
3:08 pm realize_ink: @HeidiEKMassey G’morning! #4Change is tomorrow 3/18 5?7p ET – you’re gonna love this group. #SMchat is 1p ET today – also excellent.
3:08 pm realize_ink: @sharonmostyn Of course! :) #SMChat
3:12 pm sharonmostyn: Hello #brandchat Branditos! I’m multi-tasking w/ #leadgen & getting ready for 1P ET #SMChat but it’s good to see you all!
3:13 pm HeidiEKMassey: RT @realize_ink: Last week’s “Soc Med for Change: From Convo 2 Action” #SMChat transcript: http://bit.ly/cGWN4R
3:16 pm sharonmostyn: @brandchat #SMChat is all about social media. I’m leading today’s chat: Jack-of-all-trades mktrs http://bit.ly/bsVDMS #brandchat
3:18 pm JDEbberly: RT @sharonmostyn: @brandchat #SMChat all abt socmed. I’m leading today’s chat: Jack-of-all-trades mktrs http://bit.ly/bsVDMS #Brandchat
3:29 pm TheRitterGroup: RT @HeidiEKMassey: RT @realize_ink: Last week’s “Soc Med for Change: From Convo 2 Action” #SMChat transcript: http://bit.ly/cGWN4R
3:30 pm sourcepov: Join #SMCHAT 1pEDT (90m) w/ topic editor & mod @SharonMostyn on Q40 Marketing Strategy: “Jack of all Trades or Master of One?”
3:41 pm MaryAnnHalford: @sharonmostyn i am in so much pain that i don’t think a gallon of green beer will help! will pop in on #smchat all the same!
3:42 pm sharonmostyn: @MaryAnnHalford Glad you’ll be at #smchat, but remember to Tweet responsibly! ;) Hope you feel better soon…
3:44 pm Gwen_Ishmael: RT @sourcepov: Join #SMCHAT 1pEDT w/ topic editor & mod @SharonMostyn on Q40 Marketing Strategy: “Jack of all Trades or Master of One?”
3:53 pm correlationist: @sharonmostyn Hey Sharon. Is there a framing post for #smchat today?
3:55 pm sharonmostyn: Sure there is! http://bit.ly/bsVDMS RT @correlationist: @sharonmostyn Hey Sharon. Is there a framing post for #smchat today?
3:58 pm correlationist: RT @sharonmostyn: Sure there is! http://bit.ly/bsVDMS RT @correlationist: @sharonmostyn Hey Sharon. Is there a framing post for #smchat today?
4:03 pm StephanieSAM: Wish I could join this #SMChat on careers – jack-of-all-trades mktr vs. email mktr. Info at http://bit.ly/bsVDMS (via @sharonmoysten)
4:07 pm bpluskowski: RT @sourcepov: Join #SMCHAT 1pEDT (90m) w/ topic editor & mod @SharonMostyn on Q40 Marketing Strategy: “Jack of all Trades or Master of One?”
4:16 pm sharonmostyn: Just 45 mins until #SMChat “Jack of all Trades or Master of One?” More info at: http://bit.ly/bsVDMS See you there!
4:17 pm MicroSteph: Just 45 mins until #SMChat “Jack of all Trades or Master of One?” More info at: http://bit.ly/bsVDMS See you there! (via @sharonmostyn)
4:20 pm eribodeva: RT @sharonmostyn: Just 45 mins until #SMChat “Jack of all Trades or Master of One?” More info at: http://bit.ly/bsVDMS See you there!
4:20 pm sourcepov: Don’t miss #SMCHAT 1pEDT w/ @SharonMostyn for new SM Marketing series. Q40 framing here: http://bit.ly/smcQ40 #smm #marketing
4:21 pm eribodeva: @sharonmostyn thanks for sharing. I hope to catch the next one! #SMchat
4:26 pm sharonmostyn: @eribodeva Sounds good – #SMChat is every Wednesday at 1P ET. Topics change each week, but are always interesting!
4:36 pm MichaelWillett: RT @eribodeva RT @sharonmostyn 1PM ET: #SMChat “Jack of all Trades or Master of One?” More info at: http://bit.ly/bsVDMS See you there!
4:55 pm CreativeSage: Joining #SMChat starting now: topic: Jack-of-All-Trades or Master of One? @sharonmostyn moderates: http://bit.ly/bsVDMS #in #chatmixer
4:56 pm sharonmostyn: Hello and Happy St Patrick’s Day! I’m Sharon, today’s moderator, welcome to #SMChat – tell us all about you!
4:58 pm CathyWebSavvyPR: Joining #SMChat #SM40 starting 1p ET: topic: Jack-of-All-Trades or Master of One? @sharonmostyn moderates: http://bit.ly/bsVDMS
4:58 pm CathyWebSavvyPR: @sharonmostyn is the hashtag #smchat or #sm40?
4:59 pm Gwen_Ishmael: Trying to get to #smchat but #tweetchat seems to be down…
5:00 pm sharonmostyn: @CathyWebSavvyPR Just #SMChat, please (#SM40 is about 11 weeks old for Hashtag Social Media – they used #SM51 this week)
5:00 pm sharonmostyn: You can find all of today’s #SMChat questions at: http://bit.ly/bsVDMS
5:01 pm CathyWebSavvyPR: RT @sharonmostyn: You can find all of today’s #SMChat questions at: http://bit.ly/bsVDMS
5:02 pm sharonmostyn: @Gwen_Ishmael Oh no! You can always go old school to find #SMChat at http://bit.ly/boMWIU
5:02 pm deanmeistr: Got off plane 20 min ago, now joining #smchat, so followers please be aware there may be a lot of tweeting from me in next hour.
5:02 pm CathyWebSavvyPR: I’m a 20 yr PR pro with a knack for Social Media strategy, & 4 making web 2.0 easy for indiv., small biz & non-profits #SMChat
5:03 pm realize_ink: #SMChat on now! Questions: http://bit.ly/bsVDMS
5:03 pm CathyWebSavvyPR: @Gwen_Ishmael you can try this tweetgird : http://is.gd/aM7Mk just replay your @username 4 mine in rt column, #SMChat
5:04 pm correlationist: Hi! I am Prince. Here to soak up the dense brainy goodness served up by the cool #smchat folks :))
5:04 pm sharonmostyn: @CathyWebSavvyPR Welcome to #SMChat, Cathy!
5:04 pm realize_ink: @Gwen_Ishmael I’m following on tweetdeck today. So far, so good. #smchat #tweetchat
5:04 pm correlationist: #smchat, and btw, I am being told I have been suspended from Social Media chat…..????? cant get to the framing post!!
5:05 pm CathyWebSavvyPR: RT @sharonmostyn: #SMChat Discussion – Jack-of-All-Trades or Master of One? Qus. at: http://bit.ly/bsVDMS
5:05 pm CreativeSage: I think this Q should be framed differently. It doesn’t have to be “jack of all trades” OR “jack of one”?it can be synthesis of 2-3. #smchat
5:06 pm CathyWebSavvyPR: @sharonmostyn Glad to be here – I may have 2 jump off early though {PS Tweetgrid is working fine} #SMChat
5:06 pm sharonmostyn: So we have a better idea of who is on #SMChat – please take the following 1 question poll: http://bit.ly/bM0k8e
5:06 pm CathyWebSavvyPR: RT @sharonmostyn: Let’s get started! Q1: We’ll start easy…Are you a Jack-of-all-Trades (JOAT) or a single-subject marketer? #SMChat
5:06 pm realize_ink: Hi. Rabia here from Realize Ink, a strat comms shop for nonprofits, changemakers & social entrepreneurs #SMChat
5:06 pm bpluskowski: Boris Pluskowski-author of http://www.completeinnovator.com -looking at intersection of Innovation, Collaboration,and Social Media #smchat
5:07 pm realize_ink: @correlationist LOL. What’d you do?? :) #smchat
5:07 pm CathyWebSavvyPR: RT @CreativeSage I think Q1 shld B framed diff. It doesn’t have 2 be “jack of all trades” OR “jack of 1″?it can be synthesis of 2-3 #SMChat
5:07 pm sharonmostyn: @correlationist Yikes! We’ll have to ask @sourcePOV about access to the framing post… You’ll see all of the questions here at #SMChat
5:07 pm Gwen_Ishmael: @CathyWebSavvyPR Thanks very much! #smchat
5:08 pm sharonmostyn: I’m a Jack-Of-All-Trades (JOAT), in 20 years in a small ad agency before coming to @MEDEX you learn a lot about everything! #SMChat
5:08 pm Gwen_Ishmael: Gwen Ishmael, SVP Insights & #Innovation @DecisionAnlayst in DFW – lotsa years in marketing :-) #smchat
5:08 pm CathyWebSavvyPR: @CreativeSage I agree – I am a jack-of-all-trades (I’ll learn aything), but a master of 2-3. Mast of strategy – most imp? #SMChat
5:09 pm correlationist: I am clueless. Well, something out of the ordinary :)) RT @realize_ink: @correlationist LOL. What’d you do?? :) #smchat
5:09 pm CathyWebSavvyPR: .@CreativeSage I agree – I am a jack-of-all-trades (I’ll learn anything), but a master of 2-3. Mast of strategy – most imp? #SMChat
5:10 pm sharonmostyn: Great point! RT @CreativeSage: It doesn’t have to be “jack of all trades” OR “jack of one”?it can be synthesis of 2-3. #smchat
5:10 pm CreativeSage: ..Also, it is possible to be deeply knowledgeable in more than one field, not just “surface” expertise. So, I’m going against the CW #smchat
5:10 pm Gwen_Ishmael: I’ve been in jall areas of marketing, too @sharonmostyn Never worked in a pricing dept, but just about everything else. #smchat
5:10 pm correlationist: @sharonmostyn Thanks Sharon! #smchat
5:10 pm johncloonan: John Cloonan, agency owner, Marketing Director at ZeroChaos, marketing professor at Shorter College. Obviously jack of all trades. #smchat
5:10 pm sharonmostyn: @CathyWebSavvyPR Definitely strategy is the important part of any marketing plan! #SMChat
5:11 pm CreativeSage: ..Especially today, for innovators, a business may start in one field and evolve into another, often true for large companies. #smchat
5:11 pm johncloonan: I think one has to have a little JOAT to do integrated marketing, and thus strategy. #smchat
5:12 pm CathyWebSavvyPR: Q1: I think that in PR/Marketing – many of skills are transferrable – non-profit, small biz, B2B – but need to learn & adapt #SMChat
5:12 pm TNSinc: This topic looks interesting – #SMChat
5:12 pm bpluskowski: Innovation requires you to be a Jack of All Trades – so I guess that’s what I’m trying to be :) #smchat
5:12 pm CathyWebSavvyPR: RT @johncloonan: I think one has to have a little JOAT to do integrated marketing, and thus strategy. #smchat #SMChat
5:12 pm sharonmostyn: Looks like we have a lot of “masters of many” in today’s #SMChat – anyone a “master of one”?
5:12 pm Gwen_Ishmael: Same as @CathyWebSavvyPR . Been in lots of areas & I’d like to think I’ve mastered many of them. Happens as we get older… #smchat
5:12 pm CreativeSage: RT @bpluskowski: Innovation requires you to be a Jack of All Trades – so I guess that’s what I’m trying to be :) #smchat
5:13 pm CathyWebSavvyPR: #ChatTip #1: favorite (mark w star) peps 2 follow or add to list later. #SMChat
5:13 pm correlationist: #smchat – I am the master of none :(( Is it important to have at least one core competence, I mean being really great at something?
5:13 pm sharonmostyn: RT @CathyWebSavvyPR: #ChatTip #1: favorite (mark w star) peps 2 follow or add to list later. #SMChat
5:13 pm CreativeSage: RT @Gwen_Ishmael: Same as @CathyWebSavvyPR . Been in lots of areas & I’d like to think I’ve mastered many of them. Happens as we get older… #smchat
5:14 pm sharonmostyn: @jgoode Search for the hashtag #SMChat – you can find it on Tweetchat or search.twitter.com
5:14 pm Gwen_Ishmael: Marketing done well integrates many things – therefore we should have great experience in multiple areas. #smchat
5:14 pm CathyWebSavvyPR: @sharonmostyn – @SmallBizLady says “niche to get rich,” but with Mrktg landscape changing so much = harder 2 do #SMChat
5:14 pm karimacatherine: Q1: I am a JOAT – My background is in Marketing and Project management #smchat
5:14 pm Brioneja: @sharonmostyn I think what is missing from your poll is “T” shaped people. Experts in one field but broad knowledge in others #smchat
5:15 pm sharonmostyn: RT @correlationist #smchat I am master of none :(( Is it impt to have at least 1 core competence, I mean being really great at something?
5:15 pm CathyWebSavvyPR: @KimBrame join the chat? a tweetgrid link: http://is.gd/aM8aa #SMChat
5:15 pm CreativeSage: RT @Gwen_Ishmael: Marketing done well integrates many things – therefore we should have great experience in multiple areas. #smchat
5:15 pm johncloonan: Yeah, I think you do need to master one – marketing. #smchat Too many people out there who understand SM, but not basic marketing
5:15 pm CreativeSage: RT @CathyWebSavvyPR: @sharonmostyn – @SmallBizLady says “niche to get rich,” but with Mrktg landscape changing so much = harder 2 do #SMChat
5:15 pm Gwen_Ishmael: RT @CathyWebSavvyPR: @sharonmostyn – @SmallBizLady says “niche to get rich,” but with Mrktg landscape changing so much = harder 2 do #SMChat
5:15 pm sharonmostyn: RT @Gwen_Ishmael: Marketing done well integrates many things – therefore we should have great experience in multiple areas. #smchat
5:15 pm CathyWebSavvyPR: @sharonmostyn here is a tweetgrid set up – ust replace my name in right column: http://is.gd/aM8aa #SMChat
5:16 pm CathyWebSavvyPR: RT @Brioneja: @I think what is missing from your poll is “T” shaped ppl. Experts in 1 field but broad knowledge in others [love it] #SMChat
5:16 pm CreativeSage: RE Q2, I think it is simpler to niche and market in one area, but if that’s not yr business model?or if it must evolve?not so simple #smchat
5:16 pm CathyWebSavvyPR: @Brioneja I love your concept: “T” shaped people. Experts in one field but broad knowledge in others” #SMChat
5:17 pm deanmeistr: @sharonmostyn there are also the centipedes (re @brioneja’s mention of the T’s) #smchat
5:17 pm Gwen_Ishmael: Agreed! RT johncloonan: …Too many people out there who understand SM, but not basic marketing #smchat
5:17 pm sharonmostyn: @jgoode RT @CathyWebSavvyPR here is a tweetgrid set up – just replace my name in right column: http://is.gd/aM8aa #SMChat
5:17 pm CathyWebSavvyPR: I think many of us were more masters of one area/subject before the economy tanked. budgets dried up, needs changed – we adapted #SMChat
5:17 pm bpluskowski: @johncloonan but there’s more to SM than just marketing …. #smchat
5:17 pm jgoode: I think to be a a good jack-of-all-trades one must be a master of multitasking – thanks for the invite @sharonmostyn #SMChat
5:17 pm sharonmostyn: Define, please? RT @deanmeistr: there are also the centipedes (re @brioneja’s mention of the T’s) #smchat
5:17 pm Brioneja: @sharonmostyn I think I fit “T” type with a broad multidisciplinary background from technical to commercial but some deep expertise #smchat
5:18 pm CreativeSage: RT @Gwen_Ishmael: Agreed! RT johncloonan: …Too many people out there who understand SM, but not basic marketing #smchat
5:18 pm Gwen_Ishmael: Determining SMROI is much, much easier if you understand the entire marketing process and its elements. #smchat
5:18 pm bpluskowski: RT @CathyWebSavvyPR: RT @Brioneja: @I think what is missing from your poll is “T” shaped ppl. Experts in 1 field but broad knowledge in others [love it] #SMChat
5:18 pm SMSJOE: My focus is on “integration” the “Jack” part is just that part, building blocks #smchat
5:18 pm correlationist: RT @bpluskowski: @johncloonan but there’s more to SM than just marketing …. #smchat
5:18 pm CreativeSage: RT @Gwen_Ishmael: Determining SMROI is much, much easier if you understand the entire marketing process and its elements. #smchat
5:18 pm sharonmostyn: RT @SMSJOE: My focus is on “integration” the “Jack” part is just that part, building blocks #smchat
5:19 pm Brioneja: @sharonmostyn “T” Types is a concept popularized by IDEO http://bit.ly/9NSwED #smchat
5:19 pm correlationist: RT @Gwen_Ishmael: Determining SMROI is much, much easier if you understand the entire marketing process and its elements. #smchat
5:19 pm karimacatherine: Not good #tweetchat is down, #hootsuite, slow #smchat GRRRRRRRRRRR
5:19 pm CreativeSage: RT @Brioneja: @sharonmostyn I think I fit “T” type with a broad multidisciplinary background from technical to commercial but some deep expertise #smchat
5:19 pm sharonmostyn: You’re welcome! RT @jgoode: I think to be a a good jack-of-all-trades one must be a master of multitasking – thanks for the invite #SMChat
5:19 pm SMSJOE: @CreativeSage very true #smchat
5:19 pm karimacatherine: @bpluskowski : I agree! Social media is not only about Marketing #smchat
5:21 pm johncloonan: @bpluskowski Agreed, and there’s a lot more to marketing than SM, too. #smchat
5:21 pm correlationist: @SMSJOE so you can NOT have a domain expertise, and still thrive?? #smchat
5:21 pm correlationist: RT @johncloonan: @bpluskowski Agreed, and there’s a lot more to marketing than SM, too. #smchat
5:21 pm rickahardy: RT @Gwen_Ishmael: Marketing done well integrates many things – therefore we should have great experience in multiple areas. #smchat
5:22 pm SMSJOE: @correlationist that isn’t what I said. I said for ME it is integration #smchat
5:22 pm CreativeSage: An ex-in #coaching industry, the conv. wisdom is to niche as much as poss., but I think that must change as more enter niches+evolve #smchat
5:22 pm mjayliebs: .@bpluskowski : Social media is a channel and medium – it is about engagement and dependent on the strategy of the group using it #smchat
5:22 pm searchguru: RT @johncloonan: #smchat Too many people out there who understand SM, but not basic marketing (Yup!)
5:23 pm Gwen_Ishmael: IMO mkting is about understanding hearts & minds, & delivering based on understanding. SM is a great way to understand & deliver #smchat
5:23 pm jgoode: RT @Gwen_Ishmael: Marketing done well integrates many things – therefore we should have great experience in multiple areas. #smchat
5:23 pm deanmeistr: @sharonmostyn centipedes: multidisciplinary types with exp/skills in wide ranging areas that may not apparently be related. #smchat
5:23 pm Gwen_Ishmael: RT @mjayliebs: .@bpluskowski : Social media is a channel and medium – it is about engagement and dependent on the strategy of the group using it #smchat
5:24 pm CreativeSage: RT @deanmeistr: @sharonmostyn centipedes: multidisciplinary types with exp/skills in wide ranging areas that may not apparently be related. #smchat
5:24 pm sharonmostyn: RT @deanmeistr: centipedes: multidisciplinary types with exp/skills in wide ranging areas that may not apparently be related. #smchat
5:24 pm sharonmostyn: Let me rephrase Q3: Why would it be better to have a “concentration” in one area over another? #SMChat
5:24 pm CathyWebSavvyPR: RT @deanmeistr: centipedes: multidisciplinary types with exp/skills in wide ranging areas that may not apparently be related #SMChat
5:24 pm correlationist: #smchat – More than domain or general expertize, it is the mindset that needs changing. Higher bandwidth of openness needed.
5:24 pm CathyWebSavvyPR: RT @sharonmostyn: Let me rephrase Q3: Why would it be better to have a “concentration” in one area over another? #SMChat
5:25 pm jgoode: Social Media is just 1 tool u should have in your arsenol when promoting ur biz – should be used to interact with clients/customers #SMChat
5:25 pm CathyWebSavvyPR: Q3: If you can find a niche – audience who needs 1 thing, & you know it well – you can focus yr mrktg & yr work #SMChat
5:25 pm MaryAnnHalford: #smchat @shronmostyn Q3 do you mean concentration in different marketing disciplines?
5:25 pm Gwen_Ishmael: @sharonmostyn Not sure it’s better. Those who concentrate in 1 area seem to have difficulty when an industry shifts. #smchat
5:26 pm sharonmostyn: #SMChat Examples: @deanmeistr “centipedes” wide multi-disciplinary vs. @brioneja “T” types experts in 1 field but broad knowledge in others?
5:26 pm sharonmostyn: RT @CathyWebSavvyPR: Q3: If you can find a niche – audience who needs 1 thing, & you know it well – you can focus yr mrktg & yr work #SMChat
5:26 pm sharonmostyn: RT @correlationist #smchat More than domain or general expertize, it is the mindset that needs changing. Higher bandwidth of openness needed
5:26 pm CreativeSage: RT @Gwen_Ishmael: @sharonmostyn Not sure it’s better. Those who concentrate in 1 area seem to have difficulty when an industry shifts. #smchat
5:26 pm Gwen_Ishmael: RT @CreativeSage: One solution: work in adjoining areas (i.e. PR, mktg+SM, or SM, collab. & inno); OR have different social network accts. (complex) #smchat
5:26 pm SMSJOE: @sharonmostyn i think it depends. i can see where concentration could be useful based on scale, scope, technical other issues #smchat
5:27 pm bpluskowski: Absol Agree RT @mjayliebs SM is a channel and medium – it is about engagement and dependent on the strategy of the group using it #smchat
5:27 pm realize_ink: RT @sharonmostyn: Let me rephrase Q3: Why would it be better to have a “concentration” in one area over another? #SMChat
5:27 pm searchguru: Marketing includes understanding demographics and mindset as well as when to engage #smchat
5:27 pm correlationist: Right, so do you still need a domain expertise? RT @SMSJOE: @correlationist that isn’t what I said. I said for ME it is integration #smchat
5:27 pm CreativeSage: RT @correlationist: #smchat – More than domain or general expertize, it is the mindset that needs changing. Higher bandwidth of openness needed.
5:27 pm wileyccoyote: RT @CathyWebSavvyPR: .@CreativeSage I agree – I am a jack-of-all-trades (I’ll learn anything), but a master of 2-3 #SMChat
5:27 pm jgoode: Q3: Too much diversity makes for lack of focus, and to grow a business there needs to be a focus #SMChat
5:28 pm johncloonan: Broad exposure to a variety of industries and disciplines makes you agile and marketable. Concentration is a sustaining innov. #smchat
5:28 pm CreativeSage: RT @wileyccoyote: RT @CathyWebSavvyPR: .@CreativeSage I agree – I am a jack-of-all-trades (I’ll learn anything), but a master of 2-3 #SMChat
5:28 pm CathyWebSavvyPR: Q3: Although I agree wth @creativesage – not sure concentration is better in 2day’s economy; need more flexibility #SMChat
5:28 pm Happywillow: RT @sharonmostyn: You’re welcome! RT @jgoode: I think to be a a good jack-of-all-trades one must be a master of multitasking – thanks for the invite #SMChat
5:28 pm correlationist: #smchat – are we talking about biz or people??
5:28 pm CreativeSage: RT @CathyWebSavvyPR: Q3: Although I agree wth @creativesage – not sure concentration is better in 2day’s economy; need more flexibility #SMChat
5:29 pm CathyWebSavvyPR: Q3: although if you master 1-2 things, you can sub contract, refer biz, or hire skills U don’t have #SMChat
5:29 pm realize_ink: Q3 If you don’t hve certain concentration (we can’t all be masters of many), just be sure to collaborate w those who do. And listen! #SMChat
5:29 pm CathyWebSavvyPR: to @sharonmostyn: RT @correlationist: #smchat – Qu: are we talking about biz or people?? #SMChat
5:30 pm jgoode: I think concentration in 1 area is good, with the understanding that it needs to be constantly adapting for change @Gwen_Ishmael #SMChat
5:30 pm CathyWebSavvyPR: @Gwen_Ishmael @creative sage came up with master of 2-3 #SMChat
5:30 pm sharonmostyn: Seems we’re getting some #SMChat feedback that concentrating can be useful for business focus – which mktg discipline & why?
5:30 pm CreativeSage: It’s more complex managing different social network accts for different audiences. I decided not to do that for my own Twitter acct. #smchat
5:30 pm johncloonan: RT @mjayliebs: Diversity of knowledge cannot never be a bad thing, do not confuse with lack of focus #smchat
5:30 pm dc2fla: RT @Gwen_Ishmael: IMO mkting= understanding hearts & minds & delivering based on understanding. SM=great way 2understand & deliver #smchat
5:30 pm sharonmostyn: RT @CathyWebSavvyPR: Q3: although if you master 1-2 things, you can sub contract, refer biz, or hire skills U don’t have #SMChat
5:30 pm sharonmostyn: RT @mjayliebs: Diversity of knowledge cannot never be a bad thing, do not confuse with lack of focus #smchat
5:30 pm jgoode: I agree RT @Gwen_Ishmael: Those with passion can master many. #smchat
5:31 pm deanmeistr: #smchat one of my favorite centipede examples: Paul Winchell: http://bit.ly/aGGP3x – actor and inventor, among other things.
5:31 pm Gwen_Ishmael: From a leadership perspctv, I’d rather have some1 w/ broad experience-imagine creating an SM strat w/out seeing the whole picture #smchat
5:31 pm sharonmostyn: @CathyWebSavvyPR @correlationist We’re talking about people concentrating on 1 (or more) areas of Marketing/Social Media. #SMChat
5:33 pm sharonmostyn: Me, too! RT @Brioneja: @CreativeSage I have found that the networks I have in LinkedIn, Facebook & Twitter are very different #smchat
5:33 pm CreativeSage: RT @Brioneja: @CreativeSage so I follow different engagement/posting strategies on each network #smchat
5:33 pm sharonmostyn: Q4: What are the HR implications – more/better jobs for one vs. the other? Room for advancement? #SMChat
5:34 pm CathyWebSavvyPR: RT @searchguru: I see SM as an extension of SEO and marketing, as well as a way to understand audience. #SMChat
5:34 pm CathyWebSavvyPR: RT @mjayliebs: Diversity of knowledge cannot never be a bad thing, do not confuse with lack of focus #SMChat
5:34 pm jgoode: Rephrasing: It’s important to work in multiple areas of marketing @sharonmostyn #SMChat – confused, was thinking multiple areas in universe
5:34 pm CreativeSage: I agree @Brioneja – in fact, I keep experimenting w/diff approaches on various socnets. Just started a FB fan page (finally!) for CS #smchat
5:34 pm correlationist: RT @searchguru: I see SM as an extension of SEO and marketing, as well as a way to understand audience. #smchat
5:34 pm searchguru: Intense use of SM leads to loss of focus. Too much interaction can lead one astray. #smchat
5:34 pm CreativeSage: RT @bpluskowski: SM is a tool – not a strategy – enabling a new era of socialized business processes and global knowledge flows #smchat
5:34 pm mjayliebs: Diversity of networks is very powerful, helps to avoid ‘group think’ #smchat (my LI, Tw and FB are also very different) learn new from each)
5:34 pm sharonmostyn: RT @bpluskowski: SM is a tool – not a strategy – enabling a new era of socialized business processes and global knowledge flows #smchat
5:35 pm resetbusiness: Talk with Seth Godin, Gary Vee, Michael Eisner, Tom Peters and Anna Bernasek on 4/20 in NYC: http://resetbusiness.com/ #SMChat
5:35 pm Gwen_Ishmael: Q4 Definitely more room for advancement w/ JOAT. They work w/ more people (key) and are seen as flexible. #smchat
5:35 pm CathyWebSavvyPR: @sharonmostyn If you try and learn AND execute evrything – you can go crazy. But if you focus on integrated strategy = better #SMChat
5:35 pm CathyWebSavvyPR: RT @sharonmostyn: Q4: What are the HR implications – more/better jobs for one vs. the other? Room for advancement? #SMChat
5:36 pm sharonmostyn: @jgoode If you (for example) concentrate in Affiliate marketing, is it important to know all about PR, email, social media, etc? #SMChat
5:36 pm CreativeSage: One book helpful for the multi-talented is “Scanners: Refuse to Choose” by @BarbaraSher – she says not to give up anything you love. #smchat
5:36 pm jgoode: Exactly! RT @bpluskowski: SM is a tool – not a strategy – enabling new era of socialized business processes & global knowledge flows #smchat
5:36 pm searchguru: LOL, I must be a centipide then, SEO, cybrarian, marketing… #smchat
5:36 pm realize_ink: @correlationist I think many use “expert” “master” rather liberally. Seems these days every1′s an expert, yet few actually deliver. #smchat
5:37 pm searchguru: @sharonmostyn wouldn’t it depend on the specific product that you are affiliate for? #smchat
5:37 pm Gwen_Ishmael: RT @realize_ink: @correlationist I think many use “expert” “master” rather liberally. Seems these days every1′s an expert, yet few actually deliver. #smchat
5:37 pm sharonmostyn: RT @realize_ink: I think many use “expert” “master” rather liberally. Seems these days every1′s an expert, yet few actually deliver. #smchat
5:37 pm jgoode: Absolutely! it’s important to know a variety of angles and methods of marketing – they intertwin, constantly @sharonmostyn #smchat
5:37 pm CathyWebSavvyPR: @sharonmostyn @Brioneja – althouhg Twitter, LinkedIn & FB are different – the strategy of ID audience & their needs is same cont’d #SMChat
5:37 pm CreativeSage: The SM “strategy” comes in figuring out how to integrate SM tools with PR, marketing, fund-raising, collaboration, innovation, etc. #smchat
5:38 pm CreativeSage: RT @CathyWebSavvyPR: RT @sharonmostyn: Q4: What are the HR implications – more/better jobs for one vs. the other? Room for advancement? #SMChat
5:38 pm correlationist: @deanmeistr Cool! But did he consider puppeteering-performance as his best asset?? #smchat
5:38 pm Brioneja: @bpluskowski I agree on the difference between tools and strategy. Also see that issue in innovation #smchat
5:38 pm jgoode: RT @correlationist I think many use “expert” “master” rather liberally. Seems these days every1s an expert yet few actually deliver #smchat
5:38 pm correlationist: RT @CreativeSage: The SM “strategy” comes in figuring out how to integrate SM tools with PR, marketing, fund-raising, collaboration, innovation, etc. #smchat
5:38 pm deanmeistr: #smchat JOAT over 1 dominant area can change over time. You have to allow for ambiguity of expertise that rises/falls w/changing environment
5:38 pm CreativeSage: RT @sharonmostyn: Me, too! I have found that networks I have in LinkedIn, Facebook & Twitter are very different #smchat
5:38 pm EGoddess: RT @searchguru: I highly recommend @briansolis new book Engage! for better understanding of SM and relationship building #smchat
5:38 pm Gwen_Ishmael: RT @jgoode: Exactly! RT @bpluskowski: SM is a tool – not a strategy – enabling new era of socialized business processes & global knowledge flows #smchat
5:39 pm bpluskowski: I unfortunately have to drop out early today all – thanks for the engaging discussion & thanks to @sharonmostyn for moderating :) #smchat
5:39 pm Brioneja: @bpluskowski Latest and greatest tool is fashionable, companies shape their strategies around the tool instead of the reverse #smchat
5:39 pm deanmeistr: @correlationist I can’t answer that for him, frankly. He was excellent, obviously, in more than one. #smchat
5:39 pm CathyWebSavvyPR: @sharonmostyn & @Brioneja: the execution & audiences are different/some overlap. #SMChat
5:39 pm sharonmostyn: @searchguru IMO it doesn’t matter what you market for, as long as you know what works best for your audience. #SMChat
5:40 pm Brioneja: @realize_ink that is the case with the proliferation of social media “experts”. This is due to the newness of the field. #smchat
5:40 pm sharonmostyn: RT @CreativeSage SM “strategy” comes in figuring out how to integrate SM tools w/ PR, mktg, fund-raising, collaboration, innov, etc. #smchat
5:40 pm jgoode: RT @CreativeSage: RT @sharonmostyn: Me, too! I have found that networks I have in LinkedIn, Facebook & Twitter are very different #smchat
5:40 pm mjayliebs: Do you need a SM strategy? Or do you need a strategy to meet biz objectives and use SM appropriately to meet objectives #smchat
5:40 pm CathyWebSavvyPR: RT @CreativeSage The SM “strategy” comes in figuring how 2 integrate SM tools w/ PR, marketing, fund-raising, collab., innov… #SMChat
5:40 pm CreativeSage: ..The strategy element of SM is how to move most effectively to reach specific business goals – ROE (engagement) as well as ROI. #smchat
5:41 pm deanmeistr: #smchat consider this: multilingual skills is a JOAT situation, as culture/languages are different..find comfort/bridges between them.
5:41 pm CreativeSage: RT @EGoddess: RT @searchguru: I highly recommend @briansolis new book Engage! for better understanding of SM and relationship building #smchat
5:41 pm correlationist: @deanmeistr LOL!! Of course :)) #smchat
5:41 pm Brioneja: @realize_ink most of them will fade away once social media becomes incorporated as just another way of doing business #smchat
5:41 pm ginaruiz: RT @searchguru: RT @johncloonan: Broad exposure to a variety of industries and disciplines makes you agile and marketable. #smchat
5:41 pm CathyWebSavvyPR: RT @mjayliebs: Do U need a SM strategy? Or do U need a strategy 2 meet biz objectives & use SM appropriately 2 meet objectives [YES #SMChat
5:41 pm sharonmostyn: True RT @mjayliebs Do you need a SM strategy? Or do you need a strat to meet biz objectives & use SM appropriately to meet objective #smchat
5:41 pm karimacatherine: RT @deanmeistr: #smchat consider this: multilingual skills is a JOAT situation, as culture/languages are different..find comfort/bridges between them.
5:41 pm jgoode: RT @CreativeSage SM "strategy" comes in figuring out how to integrate SM tools w/ PR, mktg, fund-raising, collaboration, innov, etc. #smchat
5:41 pm Gwen_Ishmael: @mjayliebs Perhaps an SM plan that supports the overall strategy. No formal plan often means misuse of SM. #smchat
5:42 pm sharonmostyn: @bpluskowski Thanks for joining us on #SMChat
5:42 pm CathyWebSavvyPR: @mjayliebs that is a gold star question comment for me on this chat! great way to frame it #SMChat
5:42 pm 2020_Innovation: RT @CreativeSage: One book helpful for the multi-talented is "Scanners: Refuse to Choose" by @BarbaraSher - she says not to give up anything you love. #smchat
5:42 pm MaryAnnHalford: @sharonmostyn @creativesage - SM "strategy" I would add traditional and digital media to social media integration #smchat #smchat
5:42 pm Gwen_Ishmael: RT @CreativeSage: ..The strategy element of SM is how to move most effectively to reach specific business goals - ROE (engagement) as well as ROI. #smchat
5:42 pm Gwen_Ishmael: RT @CreativeSage: One book helpful for the multi-talented is "Scanners: Refuse to Choose" by @BarbaraSher - she says not to give up anything you love. #smchat
5:42 pm searchguru: RT @mjayliebs: Do you need SM strategy? Or do you need astrategy to meet biz objectives and use SM appropriately to meet objectives #smchat
5:42 pm karimacatherine: I think the word Strategy must be the most misused word in the word. #smchat
5:42 pm CreativeSage: RT @Gwen_Ishmael: @mjayliebs Perhaps an SM plan that supports the overall strategy. No formal plan often means misuse of SM. #smchat
5:43 pm realize_ink: @Brioneja Completely agree! Then they'll morph into experts on the newest tool/comms channel #smchat
5:43 pm karimacatherine: RT @CreativeSage: ..The strategy element of SM is how to move most effectively to reach specific business goals - ROE (engagement) as well as ROI. #smchat
5:43 pm Gwen_Ishmael: Ah, yes! RTkarimacatherine I think the word Strategy must be the most misused word in the word. #smchat
5:43 pm 4byoung: RT @CreativeSage SM "strategy" comes in figuring out how 2 integrate SM tools w- PR, mktg, collaborating, innovation, etc. #smchat
5:43 pm sharonmostyn: RT @MaryAnnHalford: @sharonmostyn @creativesage - SM "strategy" I would add traditional & digital media to social media integration #smchat
5:43 pm Brioneja: @mjayliebs Strategy comes first. Social Media is a tool to be used on the implementation of the strategy #smchat
5:43 pm karimacatherine: What is needed in SM integration. SOcial Media alone will not do much ! #smchat
5:44 pm correlationist: @realize_ink @jgoode I agree about the "experts" out there :)) #smchat
5:44 pm CathyWebSavvyPR: @mjayliebs or U need 2 integrate social media into yr existing strategy appropriately & adjust 2 ach. biz objectives #SMChat
5:44 pm jgoode: I think there are strategies within strategies - Biz objs - Marketing plan/strat - SM Strat - Confs, etc. @sharonmostyn @mjayliebs #smchat
5:44 pm Gwen_Ishmael: I agree, Jose! RTBrioneja @mjayliebs Strategy comes first. Social Media is a tool to be used on the implementation of the strategy #smchat
5:44 pm searchguru: @CreativeSage but how can you measure ROE? #smchat
5:44 pm sharonmostyn: Have to get my hands on a copy of @CreativeSage & @searchguru 's reading lists! :) #SMChat
5:44 pm mjayliebs: RT @jgoode: I think there are strategies within strategies - Biz objs - Marketing plan/strat - SM Strat - Confs, etc. @sharonmostyn @mjayliebs #smchat
5:45 pm CathyWebSavvyPR: @mjayliebs To me that question "Was" the answer - I'd say you hit the Social Meida nail on the head! #SMChat
5:45 pm CathyWebSavvyPR: #ChatTip #1: favorite (mark w star) peps 2 follow or add to list later. #SMChat
5:45 pm CreativeSage: I agree, @sharonmostyn - SM strategy includes how you integrate traditional & digital media to reach specific business goals. #smchat
5:45 pm jgoode: The difference is, Social Media / Social networking is "social" - interactive - while traditional media is one sided conversation #smchat
5:45 pm SMSJOE: agree RT @karimacatherine: What is needed in SM integration. SOcial Media alone will not do much ! #smchat
5:45 pm sharonmostyn: RT @karimacatherine Unless we work in very specialized field, no1 can afford not to be a generalist. have to adapt faster & faster #smchat
5:45 pm karimacatherine: Gwen_Ishmael: Ah, yes! RT@ karimacatherine I think the word Strategy must be the most misused word in the word. #smchat
5:46 pm Gwen_Ishmael: Technically, here's the hierarchy: Vision, mission, strategy, plan, tactics #smchat
5:46 pm CathyWebSavvyPR: RT @jgoode: I think there are strategies within strategies - Biz objs - Marketing plan/strat - SM Strat - Confs, etc. #SMChat
5:46 pm dc2fla: @sharonmostyn Is a concentration necessarily better? I don't think. JOATs work w/specialists & v.v. #smchat
5:46 pm correlationist: I agree!! @sharonmostyn Have to get my hands on a copy of @CreativeSage & @searchguru 's reading lists! :) #SMChat
5:46 pm sharonmostyn: RT @jgoode: The difference is, Social Media / Social networking is "social" - interactive - while traditional media is 1-sided convo #smchat
5:46 pm Brioneja: @CathyWebSavvyPR There is some overlap on networks but only power users are active across all of them #smchat
5:46 pm correlationist: RT @Gwen_Ishmael: Technically, here's the hierarchy: Vision, mission, strategy, plan, tactics #smchat
5:46 pm Gwen_Ishmael: Would love this! Maybe post on Ning! RTsharonmostyn Have to get my hands on a copy of @CreativeSage & @searchguru 's reading lists! #SMChat
5:47 pm 4byoung: RT @Gwen_Ishmael Technically, here's the hierarchy: Vision, mission, strategy, plan, tactics #smchat
5:47 pm Brioneja: @CathyWebSavvyPR Most people pick one and do most of their activity on it. Even if they are members of more than one #smchat
5:47 pm CreativeSage: For instance, my bus. changed from PR/mktg to SM & mgmt. consulting w/ #innovation specialty + I added exec/creative coaching cert. #smchat
5:47 pm deanmeistr: RT @Gwen_Ishmael: Technically, here's the hierarchy: Vision, mission, strategy, plan, tactics #smchat
5:47 pm CathyWebSavvyPR: @karimacatherine I am now work w/ a web diesigner 2 help craft & integrate SM strategy into existing mktg strategy 4 a client #SMChat
5:47 pm sharonmostyn: Good point! RT @dc2fla: Is a concentration necessarily better? I don't think. JOATs work w/specialists & v.v. #smchat
5:48 pm CreativeSage: ..The changes in my business may have been initially confusing but now I find clients "get it" and I respond to what they need/want. #smchat
5:48 pm realize_ink: @dc2fla Yes. Key to success is collaboration b/t JOAT & specialists. #smchat
5:48 pm CathyWebSavvyPR: @Brioneja Agree - there is some overlap btwppl on LI, Tw, FB & often different ppl use ea. network 4 diff. things #SMChat
5:48 pm jgoode: My new mantra for my day: RT @Gwen_Ishmael: Vision, mission, strategy, plan, tactics #smchat
5:48 pm sharonmostyn: Not enough time RT @Brioneja: @CathyWebSavvyPR Most people pick 1 & do most of their activity on it. Even if members of more than 1 #smchat
5:49 pm CathyWebSavvyPR: RT @Gwen_Ishmael Technically, here's the hierarchy: Vision, mission, strategy, plan, tactics #SMChat
5:49 pm searchguru: RT @realize_ink: @dc2fla Yes. Key to success is collaboration b/t JOAT & specialists. #smchat
5:49 pm CreativeSage: RT @Gwen_Ishmael: Maybe post on Ning! RTsharonmostyn Have to get my hands on a copy of @CreativeSage & @searchguru 's reading lists! #SMChat
5:49 pm TBlinkedin: RT @sharonmostyn: Me, too! I have found that networks I have in LinkedIn, Facebook & Twitter are very different #smchat
5:49 pm Brioneja: @CathyWebSavvyPR described % of members that were actually active on the network #smchat
5:49 pm deanmeistr: Constant updating/review is vital. Who planned for location-based SM and augmented reality in SM 12 months ago? 24 months ago?#smchat
5:50 pm karimacatherine: How many people do what the job description says? #smchat
5:50 pm sharonmostyn: @Gwen_Ishmael Great idea - please post your reading lists on http://bit.ly/bsVDMS @CreativeSage @searchguru & all #SMChat crew!
5:50 pm Brioneja: @CathyWebSavvyPR Unfortunately it did not provide demographics, but that would be invaluable information #smchat
5:50 pm mjayliebs: RT @Gwen_Ishmael: Technically, here's the hierarchy: Vision, mission, strategy, [ add - Goals, Objectives] plan, tactics #smchat
5:50 pm SMSJOE: executed holisticaly RT @jgoode: My new mantra for my day: RT @Gwen_Ishmael: Vision, mission, strategy, plan, tactics #smchat
5:50 pm searchguru: And some types of biz do better on Facebook than others #smchat
5:50 pm CathyWebSavvyPR: @dc2fla Yes – that is waht is happening with me – I have 2 yr PR bkgrnd 2 inform my Social Media skills – working w specialists #SMChat
5:50 pm Brioneja: @CathyWebSavvyPR current demographic information on SM networks not very useful, because only a fraction of those are active #smchat
5:51 pm CreativeSage: I’m actually posting a reading list this wk. on my own Ning at: http://creativesagecircle.ning.com/ (plug!). I can copy some for #smchat :)
5:51 pm TNSinc: RT @karimacatherine: How many people do what the job description says? #smchat
5:51 pm sharonmostyn: @dc2fla I guess my question is – who becomes a specialist & why? They seem to underrepresented on #SMChat cc @realize_ink @searchguru
5:51 pm Brioneja: @CathyWebSavvyPR what is needed is the demographic information of users that are really active, not just those that signed up #smchat
5:51 pm CathyWebSavvyPR: @Brioneja I have seen so of theose demographic studies that say % of ppl on various networks who are active – haven’t seena gd 1 #SMChat
5:51 pm mjayliebs: .@karimacatherine Don’t let your title or Job Descr get in the way of getting what needs to be done, done. #smchat
5:51 pm sharonmostyn: RT @SMSJOE: executed holisticaly RT @jgoode: My new mantra for my day: RT @Gwen_Ishmael: Vision, mission, strategy, plan, tactics #smchat
5:51 pm aCEOangel: RT @jgoode: I agree RT @Gwen_Ishmael: Those with passion can master many. #smchat
5:52 pm CreativeSage: RT @sharonmostyn: @Gwen_Ishmael Great idea – please post your reading lists on http://bit.ly/bsVDMS @CreativeSage @searchguru & all #SMChat crew!
5:52 pm CathyWebSavvyPR: @Brioneja With Twitter 0 it is hard to track, as ther seems to be no way to track those ung 3rd party tools #SMChat
5:52 pm correlationist: So, just find out your hub (specific to biz/ind), & build a social web strategy around it. @cathywebsavvypr @brioneja @sharonmostyn #smchat
5:52 pm CathyWebSavvyPR: @Gwen_Ishmael another Gold star idea rom today’s chat (in my books) #SMChat
5:52 pm 4byoung: @deanmeistr True. And much more to come beyond geo-location, & AR -Internet of Things, new interface devices, predictive Web #smchat
5:52 pm rfrolick: Strategy = Where are we going and how are we going to get there #smchat
5:52 pm MicheBel: RT @CreativeSage: RT @sharonmostyn: Me, too! I have found that networks I have in LinkedIn, Facebook & Twitter are very different #smchat
5:53 pm sharonmostyn: Final “official” #SMChat Q5: Are there Social Media advantages to specializing? How does it impact the time you can devote?
5:53 pm CathyWebSavvyPR: RT @correlationist: So, just find out your hub (specific to biz/ind), & build a social web strategy around it. [Agree] #SMChat
5:53 pm correlationist: RT @mjayliebs: .@karimacatherine Don’t let your title or Job Descr get in the way of getting what needs to be done, done. #smchat
5:53 pm CreativeSage: I agree with @@dc2fla – often, JOATs collaborate with specialists, especially when it comes to needing specific industry knowledge. #smchat
5:53 pm karimacatherine: @mjayliebs : That is my point. we rarely do what we are hired to do. So we better put some creativity,drive and good will into it #smchat
5:53 pm Brioneja: @CathyWebSavvyPR Twitter usage and growth stats http://bit.ly/abgHoL demographic info needed #smchat
5:54 pm jgoode: @sharonmostyn generalizing: 1 focus: the concentration is their job – JOTs: are the owner of the message (biz owners, etc.) #smchat
5:54 pm CathyWebSavvyPR: @correlationist Connecting the social media dots from TW, LI, FB & blog 2 be powerful 4 my own solo PR marketing #SMChat
5:54 pm CreativeSage: RT @sharonmostyn: Final “official” #SMChat Q5: Are there Social Media advantages to specializing? How does it impact the time you can devote?
5:54 pm 2020_Innovation: “Connect & develop” is a very powerful tool for discerning and validating innovation through social networking and hubs #smchat
5:55 pm CathyWebSavvyPR: RT @Brioneja: Twitter usage and growth stats http://bit.ly/abgHoL demographic info needed #smchat #SMChat
5:55 pm 4byoung: Agreed. RT @Brioneja @CathyWebSavvyPR what is needed is demographic info of users that are really active #smchat
5:55 pm searchguru: Q5: danger in being too specialized in one network, as it can always implode #smchat\
5:55 pm sharonmostyn: Good article by @CrisBuckley “You are not your job description” http://bit.ly/daylGL #SMChat
5:55 pm Gwen_Ishmael: Q5 Great Q! I think *now* there are advantages to specializing becz of steep learning curves. However, that could change over time. #smchat
5:55 pm CathyWebSavvyPR: RT @sharonmostyn: Final “official” Q5 Are there Social Media advantages 2 specializing? How does it impact the time you can devote? #SMChat
5:55 pm CreativeSage: RE Q5 – It does take more time to do SM/networking in more than one area or to more than 1 audience?must change focus, be efficient #smchat
5:55 pm sharonmostyn: Love it! RT @jgoode generalizing: 1 focus: the concentration is their job – JOTs: are the owner of the message (biz owners, etc.) #smchat
5:55 pm jgoode: @sharonmostyn there’s always advantages to specializing (in anything), more expertise, connections, trust, etc. #smchat
5:56 pm shivsiroya: @CreativeSage @Gwen_Ishmael I think especially now its more important to collaborate and improve vs. reinvent, what do u think? #smchat
5:56 pm NahumG: RT @CathyWebSavvyPR: RT @Brioneja: Twitter usage and growth stats http://bit.ly/abgHoL demographic info needed #smchat #SMChat
5:56 pm Gwen_Ishmael: Gotta scoot. If interested tomorrow’s noon EST #Innochat – Can We Learn 2B Innovative? w/ @PaulSloane (“How 2B A Brilliant Thinker”) #smchat
5:56 pm CreativeSage: RT @jgoode: @sharonmostyn there’s always advantages to specializing (in anything), more expertise, connections, trust, etc. #smchat
5:56 pm CathyWebSavvyPR: @Brioneja Stats are helpful but not complete – I registered 2 other accounts when I registered, only tweet occasionally. #SMChat
5:56 pm Brioneja: @mjayliebs well, that is not my area of expertise, but I need to know who is actually using each network to shape strategy in SM #smchat
5:56 pm searchguru: My focus is organic SEO and SM for biz #smchat
5:57 pm atownley: @Gwen_Ishmael Specializing in what ways, Gwen? #smchat
5:57 pm CreativeSage: It is a bit different when you run your own business vs. having a job?you have to be more JOAT ’til you can hire or subcontract. #smchat
5:58 pm CathyWebSavvyPR: Q5: I think you need to specialize when new, learn 1-2 SM things well, then open up 2 JOAT? It all takes time #SMChat
5:58 pm dc2fla: @CreativeSage SM/networking in more than 1 area/more than 1 audience brings unexpected connections to light. Invaluable. #smchat
5:58 pm correlationist: RT @Gwen_Ishmael: Gotta scoot. If interested tomorrow’s noon EST #Innochat – Can We Learn 2B Innovative? w/ @PaulSloane (“How 2B A Brilliant Thinker”) #smchat
5:58 pm karimacatherine: RT @CreativeSage: It is a bit different when you run your own business vs. having a job?you have to be more JOAT ’til you can hire or subcontract. #smchat
5:58 pm Gwen_Ishmael: @sharonmostyn Excellent moderating today – kept pulling in new POV. Love being here as often as I can. #smchat
5:58 pm mjayliebs: @Brioneja – fair enough, it is about who is there now, and who will be there tomorrow – part dem, part sociographic #smchat
5:58 pm 4byoung: Re Q5: Specializing on specific apps may be good short-term. Should have plan to manage innovation long-term. #smchat
5:58 pm jgoode: yep! RT @CreativeSage: is different when own biz vs. having a job?you have to be more JOAT ’til you can hire or subcontract. #smchat
5:58 pm CathyWebSavvyPR: RT @CreativeSage: It is a bit different when you run your own biz vs. having a job?U have 2 be more JOAT ’til U can hire/subcontract #SMChat
5:58 pm Gwen_Ishmael: My POV 2 RTCathyWebSavvyPR Think you need to specialize when new, learn 1-2 SM things well, then open up 2 JOAT? It all takes time #SMChat
5:59 pm mjayliebs: really enjoyed #smchat, sorry I cannot participate more often
5:59 pm CathyWebSavvyPR: RT @searchguru: My focus is organic SEO and SM for biz – so you specialize? #SMChat
5:59 pm deanmeistr: RT @CreativeSage: different when you run your own business vs. having a job?have to be more JOAT ’til you can hire or subcontract. #smchat
5:59 pm CreativeSage: .@shivsiroya It depends on what’s happening, if industry is evolving – then you must reinvent or at least evolve. #smchat
5:59 pm dc2fla: RT @CreativeSage running your own business vs. having a job?you have to be more JOAT ’til you can hire or subcontract. #smchat
5:59 pm CathyWebSavvyPR: @sharonmostyn can I pitch who is on #smallbizchat tonight? #SMChat
6:00 pm correlationist: #smchat Q5. No, you cannot specialize. In this age of fragmented channels, you need to find your target wherever they are, & engage!
6:00 pm b2bbloggers: #smchat [pardon the interuption - for a useful plug] Next Wed 3/24 7:00PM EST @briansolis joins me for a #B2Bbookclub discussion of Engage
6:00 pm jeremyvictor: #smchat [pardon the interuption - for a useful plug] Next Wed 3/24 7:00PM EST @briansolis joins me for a #B2Bbookclub discussion of Engage
6:00 pm shivsiroya: @sharonmostyn i think it allows u to put in less time, instead of sending hundreds of msgs u can send specific to targeted groups #smchat
6:00 pm correlationist: #smchat – I am surprised why Youtube is not featured as a fundamental part of an SM strategy. Future is mobile, and video :)) #smchat
6:00 pm CreativeSage: RT @dc2fla: SM/networking in more than 1 area/more than 1 audience brings unexpected connections to light. Invaluable. #smchat
6:01 pm 4byoung: RT @Gwen_Ishmael: If interested Thurs noon EST #Innochat -Can We Learn 2B Innovative? w/ @PaulSloane: How 2B A Brilliant Thinker #smchat
6:01 pm medex: Oh no! It appears that I (@sharonmostyn) am over my Tweeting limit but thanks to all for a wonderful #SMChat
6:01 pm CathyWebSavvyPR: @Brioneja Neilsen, Forrester Research & Marketingsherpa all havegod demographic reports – (google – not sure of my spelling #SMChat
6:01 pm jgoode: RT @dc2fla: SM/networking in more than 1 area/more than 1 audience brings unexpected connections to light. Invaluable. #smchat
6:01 pm Gwen_Ishmael: @atownley Hey there, stranger! Good to see you! Not sure I’m tied into the right “specializing” tweet. Can you say more? #smchat
6:01 pm shivsiroya: @CreativeSage true! I agree that we need to evolve and adapt, but easier to do so with collaborations vs starting out fresh #smchat
6:02 pm CathyWebSavvyPR: RT @medex: Oh no! It appears that I/host (@sharonmostyn) am over my Tweeting limit but thanks to all for a wonderful #SMChat
6:02 pm deanmeistr: #smchat Q5 also must take into account that some lean towards specialization within their personality type. Others not? Nature/nurture? :-)
6:02 pm CreativeSage: .@correlationist I agree, mobile & video are key, and SM strategy needs to take advantage of opps there. #smchat
6:02 pm Brioneja: @CathyWebSavvyPR are those for active users or just for signed up members? #smchat
6:02 pm CreativeSage: RT @deanmeistr: #smchat Q5 also must take into account that some lean towards specialization within their personality type. Others not? Nature/nurture? :-)
6:02 pm CathyWebSavvyPR: Tonight on #smallbizchat 8-9p ET @Colleendebaise Small Biz Editor, @WSJ Starting a Small Biz in this Economy see @smallbizchat #SMChat
6:02 pm correlationist: RT @CreativeSage: .@correlationist I agree, mobile & video are key, and SM strategy needs to take advantage of opps there. #smchat
6:02 pm karimacatherine: @deanmeistr : I could not agree more. it is about what you are good at and your temperament. #smchat
6:03 pm CathyWebSavvyPR: RT @CreativeSage: I agree, mobile & video are key, and SM strategy needs to take advantage of opps there. #smchat #SMChat
6:03 pm CreativeSage: RT @shivsiroya: @CreativeSage true! I agree that we need to evolve and adapt, but easier to do so with collaborations vs starting out fresh #smchat
6:03 pm medex: You can find today’s #SMChat transcript at http://bit.ly/amn6XE
6:03 pm jgoode: Nice to meet a new group of people vis #SMChat – Looking forward to twitter with you all more in the future
6:03 pm correlationist: @deanmeistr which is where HR should play a huge role in corporations, no?? #smchat
6:03 pm 4byoung: True RT @correlationist I’m surprised why Youtube isn’t featured as fundamental part of SM strategy. Future is mobile & video #smchat
6:03 pm atownley: @Gwen_Ishmael Hiya! :) Just curious what you meant by “need to specialize.” What ways in particular, b/c could go many diff dirs #smchat
6:04 pm Brioneja: @correlationist I agree that video should be very high on priority list for SM strategy #smchat
6:04 pm CreativeSage: In fact, as @dc2fla said, delving deeper into SM brought new connections to light for me, which prompted me to change my bus. focus. #smchat
6:04 pm deanmeistr: RT @correlationist: I am surprised why Youtube is not featured as a fundamental part of an SM strategy. Future is mobile, &video :)) #smchat
6:04 pm Brioneja: @correlationist BTW, I have found this a good way to differentiate between social media “experts” #smchat
6:04 pm CathyWebSavvyPR: @Brioneja The chart U sent said lked at 19M Tw accts – has 10 followers, follows 10 ppl, & has 10 tweets (I know many have 2 accts) #SMChat
6:04 pm searchguru: @correlationist video is part of SM tactics, but YouTube not the best. Check out TrafficGeyser.com for best tool . #smchat
6:05 pm CathyWebSavvyPR: @CreativeSage yes, same here. I have added blog strategy, set up and basic design(sub cont f need more design), but hire 4 video #SMChat
6:05 pm Brioneja: @correlationist if all they talk about is Facebook and Twitter, but not YouTube and Flickr, they have a very limited SM view #smchat
6:05 pm CathyWebSavvyPR: RT @correlationist: I am surprised why Youtube is not featured as a fundamental part of an SM strategy. Future is mobile, &video #SMChat
6:05 pm deanmeistr: @correlationist Prob some new form of HR that really gets HUMANS, not flat org chart structures, IMHO #smchat
6:06 pm correlationist: Meaning SMChat?? RT @Brioneja: @correlationist BTW, I have found this a good way to differentiate between social media “experts” #smchat
6:06 pm searchguru: @CathyWebSavvyPR yes, must specialize in larger field (organic SEO), but picked a spec. niche in SM #smchat
6:06 pm realize_ink: Gotta hop off. Thx @sharonmostyn for excellent mod & crew for another great #SMChat
6:06 pm CreativeSage: I think you always need to find out where your audience is and target there?bottom line. Use networks, media & tools they use first. #smchat
6:06 pm correlationist: Thx. Will check it out :)) RT @searchguru: @correlationist Check out TrafficGeyser.com for best tool . #smchat
6:06 pm CathyWebSavvyPR: @correlationist agree – youtube audio video need 2 be more prominent & mobile – maybe we are being old sch SM – next wave? #SMChat
6:07 pm eribodeva: RT @sharonmostyn: RT @SMSJOE: executed holisticaly RT @jgoode: My new mantra for my day: RT @Gwen_Ishmael: Vision, mission, strategy, plan, tactics #smchat
6:07 pm CathyWebSavvyPR: RT @searchguru: yes, must specialize in larger field (organic SEO), but picked a spec. niche in SM #SMChat
6:07 pm atownley: @Brioneja Don’t forget the bookmarking sites either #smchat
6:07 pm correlationist: Absolutely !! RT @deanmeistr: @correlationist Prob some new form of HR that really gets HUMANS, not flat org chart structures, IMHO #smchat
6:07 pm CreativeSage: RT @deanmeistr: @correlationist Prob some new form of HR that really gets HUMANS, not flat org chart structures, IMHO #smchat
6:07 pm karimacatherine: RT @deanmeistr: @correlationist Prob some new form of HR that really gets HUMANS, not flat org chart structures, IMHO #smchat
6:08 pm CathyWebSavvyPR: @atownley I must admit that I use bookmarking more for myself, and 2 help clients uncover info to add to their sm stream #SMChat
6:08 pm Brioneja: @CathyWebSavvyPR the key is that spectrum of signed up members may have little correlation with the spectrum of active users #smchat
6:08 pm deanmeistr: Also, SM will have more collaborative curation happen in the future, with new tools coming. Narrow or widen the stream to taste. #smchat
6:08 pm ideasurge: @jkloren Is there any brainstorming going on re: an #innochat / #smchat conference? I know @innovate mentioned something to me about NY?
6:08 pm CathyWebSavvyPR: @atownley But I should use them more – bookmarking sites can be powerful for driving traffic #SMChat
6:09 pm karimacatherine: @deanmeistr: You are so dead on ! I coulnt agree more with you #smchat
6:09 pm CathyWebSavvyPR: @Brioneja interesting idea #SMChat
6:09 pm atownley: @CathyWebSavvyPR Also for knowing how your customers are relating you & your content to the way they think as well as others #smchat
6:10 pm searchguru: @CathyWebSavvyPR StumbleUpon esp. good for traffic #smchat
6:10 pm CathyWebSavvyPR: RT @atownley sm bkmarking Also for knowing how your customers are relating you & your content 2 the way they think as well as others #SMChat
6:10 pm CathyWebSavvyPR: RT @searchguru: @CathyWebSavvyPR StumbleUpon esp. good for traffic #smchat #SMChat
6:10 pm searchguru: But I have been doing “social” media since 1994, so have a longer view than most #smchat
6:10 pm deanmeistr: @karimacatherine Thanks! I hate when useful stuff that’s ambiguous/edgy gets flattened like a pancake to serve the mean. #smchat
6:11 pm CreativeSage: .@ideasurge @jkloren I set up a group & apps to work on #smchat #innochat & other unconference ideas at http://creativesagecircle.ning.com/
6:11 pm correlationist: RT @deanmeistr: @karimacatherine Thanks! I hate when useful stuff that’s ambiguous/edgy gets flattened like a pancake to serve the mean. #smchat
6:12 pm CathyWebSavvyPR: our host @sharonmostyn got locked out of TW 4 an 1 hr. I’m sure she’d invite all back to #SMchat nextweek ck http://smchat.ning.com #SMChat
6:12 pm dc2fla: @CathyWebSavvyPR StumbleUpon=great for traffic Delicious for sharing w/customers & research #smchat
6:12 pm karimacatherine: @searchguru : 1994 bring us back far but it essentially says that social media is not new. mass adoption by mainstream is #smchat
6:12 pm CreativeSage: RT @deanmeistr: @karimacatherine Thanks! I hate when useful stuff that’s ambiguous/edgy gets flattened like a pancake to serve the mean. #smchat
6:12 pm CathyWebSavvyPR: RT @CreativeSage: I set up a group & apps to work on #smchat #innochat & unconference ideas at http://creativesagecircle.ning.com/ #SMChat
6:12 pm atownley: @4byoung Yes, but that’s from your perspective, not necessarily as a way to better connect with concerns of your target audience #smchat
6:12 pm CreativeSage: RT @dc2fla: @CathyWebSavvyPR StumbleUpon=great for traffic Delicious for sharing w/customers & research #smchat
6:13 pm dc2fla: @deanmeistr ” Serving the mean” …Such a scarier thought. Gray in color #smchat
6:13 pm 4byoung: @deanmeistr Collaborative curation also important for virtual/distributed teams – an imp growth area for companies #smchat
6:13 pm karimacatherine: @deanmeistr : what businesses need is to be receptive but professionals to stop the non-sense. #smchat
6:13 pm searchguru: @karimacatherine mostly due to changes in technology and availability of Internet to mainstream #smchat
6:13 pm CathyWebSavvyPR: Keep connected/connecting & be sure to follow cool peeps you “met” here – or add em 2 lists #SMChat
6:14 pm Brioneja: @searchguru Great! I am also an oldtimer, started with social media in 1993 (the days of USENET) #smchat
6:14 pm dc2fla: RT @4byoung: @deanmeistr Collaborative curation also important for virtual/distributed teams – an imp growth area for companies #smchat
6:14 pm CreativeSage: LOL – RT @dc2fla @deanmeistr ” Serving the mean” …Such a scary thought. Gray in color. #smchat
6:14 pm karimacatherine: Special thanks to @sharonmostyn @creativesage @Gwen_Ishmael for moderating #smchat. great conversation
6:14 pm CathyWebSavvyPR: RT @dc2fla: StumbleUpon=great for traffic Delicious for sharing w/customers & research #SMChat
6:14 pm 4byoung: RT @CreativeSage: I set up a group & apps to work on #smchat #innochat & unconference ideas at http://creativesagecircle.ning.com/
6:15 pm CathyWebSavvyPR: @searchguru let’s chat via phoneemail sometime – might have gigs to pull your skills in on? DM me? #SMChat
6:15 pm searchguru: @Brioneja yes, I started some of the first archaeology discussion lists on the Net with Listserv (and they are still active) #smchat
6:15 pm atownley: @Gwen_Ishmael Ah. Sorry I couldn’t be more specific, but I wasn’t quite sure where you were going there. Thanks for clarification #smchat
6:15 pm Gwen_Ishmael: @atownley Learning takes time & it’s difficult to move up the curve quickly while managing a brand, or developing a product, etc. #smchat
6:16 pm karimacatherine: @searchguru : Remember when I used AOL to chat or w we were using Internet 2 communicate from university 2 university #smchat
6:16 pm 4byoung: @atownley Agreed. Depends on goals particular goals of client. #smchat
6:16 pm Gwen_Ishmael: @atownley Q5 R there SM advntgs 2 spclizing I meant focusing on SM v other mktng disciplines CB helpful in getting up learning curve #smchat
6:17 pm deanmeistr: @4byoung Yes, and i think it’s a natural next step in SM maturation: Facebook Fan page is a model #smchat
6:17 pm Brioneja: @searchguru Listserv, that brings memories. You may be interested in my preso on SocialMedia of that time http://bit.ly/aPnRBW #smchat
6:17 pm CreativeSage: Ahem, @Brioneja @searchguru – don’t want to show you up but I used USENET, BBs, etc. BEFORE 1990s + always approached PR as SM. LOL! #smchat
6:17 pm atownley: @Gwen_Ishmael Defo agree with you there, Gwen! #smchat
6:17 pm CreativeSage: RT @dc2fla: RT @4byoung: @deanmeistr Collaborative curation also important for virtual/distributed teams – an imp growth area for companies #smchat
6:18 pm searchguru: @CreativeSage hee hee! #smchat
6:18 pm Gwen_Ishmael: @atownley No worries! I shouldn’t have tossed it out there & then dashed off-clarity suffers when I do that. :-) #innochat tomorrow? #smchat
6:19 pm 4byoung: RT @Gwen_Ishmael @atownley Learning takes time & it’s difficult to do quickly while managing a brand, developing product, etc. #smchat
6:19 pm mjayliebs: .@CathyWebSavvyPR @dc2fl re: StumbleUpon et al – is all traffic good traffic (quality v quantity) #smchat
6:19 pm CreativeSage: RT @searchguru: @CreativeSage hee hee! #smchat
6:20 pm searchguru: @karimacatherine Hey, I remember Prodigy and telephone modems! My lists are still run from a university server. #smchat
6:20 pm CreativeSage: RT @4byoung: RT @Gwen_Ishmael @atownley Learning takes time & it’s difficult to do quickly while managing a brand, developing product, etc. #smchat
6:20 pm DarinRMcClure: RT @dc2fla: RT @4byoung: @deanmeistr Collaborative curation also important for virtual/distributed teams – an imp growth area for companies #smchat
6:20 pm atownley: @Gwen_Ishmael We’re well used to you lobbing in grenades and then having to duck out for meetings, so don’t worry about it! :) #smchat
6:21 pm deanmeistr: RT @searchguru: I remember Prodigy and telephone modems! My lists are still run from a university server. #smchat You’re talkin my language!
6:22 pm searchguru: @mjayliebs SM works best when you have est. a reputation /brand for good info. #smchat
6:23 pm CreativeSage: .@searchguru @deanmeistr We’re all going to start growing beards at this point. The Moses/Grandma Moses(es) of social networking!;-) #smchat
6:23 pm Brioneja: @CreativeSage Perhaps a blog post is needed on socialmedia history. Most people think it was invented in 2004 with MySpace #smchat
6:23 pm CreativeSage: RT @Brioneja: @CreativeSage Perhaps a blog post is needed on socialmedia history. Most people think it was invented in 2004 with MySpace #smchat
6:24 pm 4byoung: @deanmeistr New data visualization tools will also help in discerning meaning from info and convos on SM #smchat
6:24 pm searchguru: Another important item to realize is that blogs are very important part of SM and strategies. #smchat
6:24 pm CreativeSage: I agree, @Brioneja – I wonder who remembers 1200 bauds (modems) – but does anyone want to read a blog post about that era?;-) #smchat
6:24 pm atownley: Absolutely! RT @searchguru: @mjayliebs SM works best when you have est. a reputation /brand for good info. #smchat
6:25 pm atownley: @searchguru But it can also be a great way to quickly establish those things if you’re consistent & deliver good content #smchat
6:25 pm searchguru: Alas, have to jump off as I need to deal with dead desktop. #smchat
6:25 pm deanmeistr: RT @4byoung: New data visualization tools will also help in discerning meaning from info and convos on SM #smchat I’m hungry for that now.
6:25 pm 4byoung: True. RT @searchguru: @mjayliebs SM works best when you have est. a reputation /brand for good info. #smchat
6:26 pm CreativeSage: RT @atownley: Absolutely! RT @searchguru: @mjayliebs SM works best when you have est. a reputation /brand for good info. #smchat
6:26 pm mjayliebs: RT @ragythomas Facebook vs Twitter: Social Media Marketing Strategy Results Analysis – http://spr.ly/6010BnM fyi #smchat
6:26 pm atownley: @searchguru Good luck with that & thanks for the insights today! #smchat
6:26 pm Brioneja: @CreativeSage There is valuable information on what worked and did not work. Learning is the foundation of innovation #smchat
6:26 pm searchguru: @atownley which is how I have used Twitter to brand myself #smchat
6:27 pm deanmeistr: As always, great chat/info/inspiration…must get to next things, but I’ll check back into the #smchat stream for more nuggets from today.
6:27 pm mjayliebs: RT @searchguru: @mjayliebs SM works best when you have est. a reputation /brand for good info. #smchat yes, is SU that?
6:27 pm Brioneja: @CreativeSage in fact, socialmedia networks are becoming the “fruit flies” of service innovation #smchat
6:27 pm CreativeSage: RT @Brioneja: @CreativeSage There is valuable information on what worked and did not work. Learning is the foundation of innovation #smchat
6:28 pm Brioneja: @CreativeSage the rise and fall of Friendster, Hi5, Myspace, and the fact that the mighty Google could not make Orkut work #smchat
6:28 pm searchguru: @mjayliebs I have successfully used SU for that. I am careful what I Stumblee #smchat
6:29 pm CreativeSage: That’s a colorful image LOL! RT @Brioneja In fact, socialmedia networks are becoming the “fruit flies” of service #innovation #smchat
6:29 pm atownley: Interesting (& true) analogy RT @Brioneja: in fact, socialmedia networks are becoming the “fruit flies” of service innovation #smchat
6:29 pm hacool: @sourcePOV Sorry I missed #SMCHAT today. I just got back from this morning’s meeting and will be off to another shortly.
6:30 pm jimwoodsblog: RT @CreativeSage: That’s a colorful image LOL! RT @Brioneja In fact, socialmedia networks are becoming the “fruit flies” of service #innovation #smchat
6:30 pm Brioneja: @atownley the “fruit fly” concept was used by C. Christensen in his first book “the innovator’s dilemma”. Used hard drives as models #smchat
6:30 pm searchguru: @Brioneja Orkut is still alive and kicking, just all in Portuguese and dominated by Brazilans #smchat
6:31 pm 4byoung: @deanmeistr When combined w-AR & innovations like gesture-based computing will bring profoundly diff ways of analyzing info. #smchat
6:31 pm Brioneja: @atownley Now two industries have replaced it. For products: PDA’s/Smartphones, Services: Social Media Networks #smchat
6:32 pm atownley: @Brioneja You’re right. Been awhile since I read it, but hadn’t seen it applied to SM before. Thanks for the reminder! #smchat
6:32 pm 4byoung: RT @Brioneja: @CreativeSage There is valuable info on what worked & did not work. Learning is the foundation of innovation #smchat
6:32 pm CreativeSage: Indeed there is a sweet spot (or spots) between #innovation, #collaboration & #socialmedia – along with #coaching for human issues. #smchat
6:32 pm Brioneja: @searchguru I know Orkut well. I am still a member. But it was a missed opportunity by Google, having launched it before Facebook #smchat
6:33 pm atownley: @Brioneja totally agree with you on the PDA’s/Phones, but hadn’t thought about looking at services that way. Interesting. #smchat
6:33 pm PaulEllisUK: sorry missed #smchat -IMO – always room for a specialist practioner who can add deep value and understanding to a JOAT’s broad portfolio
6:34 pm 4byoung: RT @Brioneja @atownley “fruit fly” concept was used by C. Christensen in “the innovator’s dilemma”. Used hard drives as models #smchat
6:34 pm CreativeSage: RT @Wylieknowords: #St.Patrick’sDay: “God is good to the Irish, but no one else is, not even the Irish.” Austin O’Mallley #smchat
6:34 pm atownley: @PaulEllisUK Hi Paul. Very nicely stated, and I agree with you. #smchat
6:35 pm CreativeSage: RT @4byoung: RT @Brioneja @atownley “fruit fly” concept was used by C. Christensen in “the innovator’s dilemma”. Used hard drives as models #smchat
6:36 pm realize_ink: RT @PaulEllisUK #smchat -IMO – always room for a specialist practioner who can add deep value and understanding to a JOAT’s broad portfolio
6:36 pm CreativeSage: RT @PaulEllisUK: sorry missed #smchat -IMO – always room for a specialist practioner who can add deep value and understanding to a JOAT’s broad portfolio
6:38 pm CreativeSage: It seems we’ve addressed Qs at the #smchat Ning: http://smchat.ning.com/forum/topics/st-patricks-day-3172010-smchat Look fwd to transcript.
6:40 pm atownley: Thanks to everyone for the RT’s and conversation during today’s #smchat. Sorry I was late. Hope to be back next week.
6:41 pm CreativeSage: Thanks to @SharonMostyn for moderating, and thank you, everyone who participated in today’s #smchat. I appreciate all the RTs, too!
6:47 pm 2020_Innovation: @PaulEllisUK I think us JOATS would prefer to be called generalists, but so much innovation comes from transdisciplinary awareness #smchat
6:48 pm shivsiroya: RT @CreativeSage @SharonMostyn thank you both for the great discussion on #smchat today! Sparked lots of ideas
6:49 pm atownley: @2020_Innovation I find people think “generalist” is a dirty word these days though. Apperently, you’ve a different experience :) #smchat
6:51 pm 2020_Innovation: @PaulEllisUK See my recent post “How to Look for Innovation Inspiration Outside of Your Industry” http://tinyurl.com/ydwa6wd #smchat
6:52 pm 4byoung: RT @2020_Innovation @PaulEllisUK JOATS would prefer title generalists, but much innovation comes frm transdisciplinary awareness #smchat
6:58 pm Gwen_Ishmael: Awesome!! Thx! RT @CreativeSage: I set up a group & apps to work on #smchat #innochat & other unconference ideas at http://bit.ly/aTKwYw
7:02 pm pvil: RT @4byoung: @deanmeistr New data visualization tools will also help in discerning meaning from info and convos on SM #smchat
7:03 pm pvil: RT @Brioneja: @CreativeSage There is valuable information on what worked and did not work. Learning is the foundation of innovation #smchat
7:05 pm pvil: Tags interesantes hoy: #Metaplacement #smchat #disuoc #radioactivos
7:07 pm NinaLabs: RT @pvil: Tags interesantes hoy: #Metaplacement #smchat #disuoc #radioactivos
7:08 pm isidrotenorio: RT @pvil Tags interesantes hoy: #Metaplacement #smchat #disuoc #radioactivos
7:19 pm rosamariatorres: Tags interesantes hoy #naace2010 #jhnaace RT @pvil Tags interesantes hoy: #Metaplacement #smchat #disuoc #radioactivos
7:21 pm pvil: RT @CreativeSage: Indeed there is a sweet spot (or spots) between #innovation, #collaboration & #socialmedia – along with #coaching for human issues. #smchat
7:22 pm pvil: RT @rosamariatorres: Tags interesantes hoy #naace2010 #jhnaace RT @pvil Tags interesantes hoy: #Metaplacement #smchat #disuoc #radioactivos
7:22 pm NinaLabs: Gracias por RT @rosamariatorres / Tags interesantes hoy #Metaplacement #smchat #disuoc #radioactivos
7:25 pm 2020_Innovation: RT @CreativeSage: Indeed there is a sweet spot (or spots) between #innovation, #collaboration & #socialmedia – along with #coaching for human issues. #smchat
7:27 pm pvil: RT @CreativeSage: It seems we’ve addressed Qs at the #smchat Ning: http://smchat.ning.com/forum/topics/st-patricks-day-3172010-smchat Look fwd to transcript.
7:54 pm DrewCM: RT @CreativeSage: I set up a group & apps to work on #smchat #innochat & other unconference ideas at http://creativesagecircle.ning.com/
8:10 pm correlationist: New data: YouTube Is Huge: 24 Hours of Video Now Uploaded Every Minute http://bit.ly/9x6vPX /via @mashable RT @TechZader #smchat
8:33 pm CreativeSage: Thanks for RT @DrewCM @Gwen_Ishmael: I set up a group & apps to collab. on #smchat #innochat & unconf. ideas at http://bit.ly/bV25tU #smchat
9:46 pm StephanieSAM: @sharonmostyn Looks like it went well! So delighted to discover your #SMChat! How can I help?
10:00 pm bpluskowski: RT @correlationist: New data: YouTube Is Huge: 24 Hours of Video Now Uploaded Every Minute http://bit.ly/9x6vPX /via @mashable RT @TechZader #smchat
11:24 pm cesarinou: RT @CreativeSage: ..The strategy element of SM is how to move most effectively to reach specific business goals – ROE (engagement) as well as ROI. #smchat

While I have to admit that there were some technical difficulties – TweetChat was down and I was locked out of Twitter for the end of the chat because I posted too many times – I can’t wait for this week’s #SMChat as well as the next time I moderate, on April 21st! I look forward to seeing you each Wednesday from 1-2:30P ET to continue the conversation!

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