Integrated Marketing – My #ASW13 Presentation

It has been a long time since I have added a new blog post, but I have been busy, honest! In fact, this is a presentation that I gave at Affiliate Summit West 2013, also known as ASW13.

Sixty-five years ago, James Culliton described the role of the marketing manager as a “mixer of ingredients”; one […]

By |January 27th, 2013|Affiliate Marketing, General Updates, Marketing|1 Comment

They Left Us Too Soon

Steve Jobs and Trey Pennington - marketers and innovators who left us too soon.

By |October 8th, 2012|General Updates, Marketing, Search Marketing|0 Comments

When Vacations Go Bad…

Here's how some great customer service helped us expedite passport renewal when our vacation was in jeopardy since we didn't know to renew an expired passport.

By |August 6th, 2012|Customer Service, General Updates, Motherhood|0 Comments

Another Penn State Scandal? Email Marketing Problems Now

In 2011, Penn State was embroiled in a horrible athletics scandal. In 2012, their email marketing practices could get them in trouble with CAN SPAM.

Building A Chat Transcript

I recently tried Storify, a new way to create transcripts for #SMchat, a Twitter chat that I moderate each month. Let me know what you think!

By |April 18th, 2012|General Updates, Social Media, Twitter Chats|0 Comments

Leap List: 29 People to Help Your Marketing

It has been nearly 2 years since I posted my Internet Marketing Olympic Dream Team list and Leap Day seemed the perfect time to update it! Are you on the list?

By |February 29th, 2012|General Updates, Marketing, Social Media, Twitter Chats|6 Comments

3 Things The Ravens Taught Me About Marketing

The Ravens dream for a Superbowl title won't come true this year, but the AFC Championship game taught me some things about Marketing and teamwork.

By |January 23rd, 2012|Branding, General Updates, Marketing|0 Comments

2011 – Year in Review

2011 year in review - see how my year went by the numbers! What numbers did you find important in 2011?

Social Media is a Responsibility for Educators and Everyone

Should teachers "friend" students on Facebook? I say they can-under the right circumstances. People need to be responsible online and off: especially teachers.

By |November 16th, 2011|General Updates, Motherhood, Social Media|6 Comments